NEWH - Winter 2019 - 57

Clockwise from above: The activity room in a senior living facility features Shelby Williams' 9202-1 Tufgrain dining chair,
71120 reverse knife urethane edge top, and 800 series base; custom wood seating enhances the Montammy Golf Club in
Alpine, New Jersey; and another country club includes the 8680 Tufgrain side chair, arm chair, and barstool

Opposite page: The
ballroom at the The St.
Anthony, a Luxury Collection
Hotel, San Antonio, featuring
the 8315 banquet chair

Flaunting realistic faux wood grain patterns, Tufgrain, available in beech, cherry, oak, and walnut, combines
the allure of natural wood-at a fraction of the cost-with the resilience of powdercoating, and is integrated
into a number of aluminum chair styles. "Tufgrain has gotten attention from hotel brands and is also great for
senior living facilities, country clubs, cruise ships, and casinos," says McInturf.
"We are bullish," he continues, "and I think one of the things we've done to protect ourselves is to establish
other markets; if one goes down the other goes up." Still, hospitality will always be the company's heart, and
one way it nurtures this realm is by prioritizing relationships with designers-listening to their challenges and
finding commercially viable solutions to what they are looking for.
Social media has opened the door to a broad slate of design examples, adds McInturf, which strikes
inspiration in Shelby Williams customers who come forward and ask: "We like this. Can you make it?" Then,
Shelby Williams attempts to dream up a "beefier version" that can withstand high-traffic environments.
Midcentury pieces, for example, are especially coveted by designers right now, yet they "tend to be minimalist,"
McInturf points out, "and we tread a fine line between minimalism and durability." ❙❘❚

Winter 2019

57



NEWH - Winter 2019

Table of Contents for the Digital Edition of NEWH - Winter 2019

NEWH - Winter 2019
Table of Contents
GUEST PERSPECTIVE
WHO’S WHO
NEWS
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
INTERVIEW
SUSTAINABILITY
BrandED
Q&A: Dallas Bentley
Q&A: Valentina Castellon
Q&A: Monica Meade
ON THE COVER
PROJECT: Canvas Hotel
PROJECT: Greenwood
PROJECT: Civana Spa
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
PARTNER PROFILES
AD INDEX
NEWH - Winter 2019 - NEWH - Winter 2019
NEWH - Winter 2019 - Cover2
NEWH - Winter 2019 - Table of Contents
NEWH - Winter 2019 - GUEST PERSPECTIVE
NEWH - Winter 2019 - 5
NEWH - Winter 2019 - WHO’S WHO
NEWH - Winter 2019 - 7
NEWH - Winter 2019 - 8
NEWH - Winter 2019 - 9
NEWH - Winter 2019 - 10
NEWH - Winter 2019 - 11
NEWH - Winter 2019 - 12
NEWH - Winter 2019 - 13
NEWH - Winter 2019 - 14
NEWH - Winter 2019 - 15
NEWH - Winter 2019 - 16
NEWH - Winter 2019 - 17
NEWH - Winter 2019 - NEWS
NEWH - Winter 2019 - 19
NEWH - Winter 2019 - CONFERENCE ROUNDUP
NEWH - Winter 2019 - 21
NEWH - Winter 2019 - 22
NEWH - Winter 2019 - 23
NEWH - Winter 2019 - 24
NEWH - Winter 2019 - 25
NEWH - Winter 2019 - 26
NEWH - Winter 2019 - 27
NEWH - Winter 2019 - HAVE YOU SEEN?
NEWH - Winter 2019 - 29
NEWH - Winter 2019 - 30
NEWH - Winter 2019 - 31
NEWH - Winter 2019 - 32
NEWH - Winter 2019 - 33
NEWH - Winter 2019 - 34
NEWH - Winter 2019 - 35
NEWH - Winter 2019 - SCHOLARSHIPS
NEWH - Winter 2019 - 37
NEWH - Winter 2019 - 38
NEWH - Winter 2019 - 39
NEWH - Winter 2019 - INTERVIEW
NEWH - Winter 2019 - 41
NEWH - Winter 2019 - 42
NEWH - Winter 2019 - 43
NEWH - Winter 2019 - SUSTAINABILITY
NEWH - Winter 2019 - 45
NEWH - Winter 2019 - BrandED
NEWH - Winter 2019 - 47
NEWH - Winter 2019 - 48
NEWH - Winter 2019 - 49
NEWH - Winter 2019 - Q&A: Dallas Bentley
NEWH - Winter 2019 - 51
NEWH - Winter 2019 - Q&A: Valentina Castellon
NEWH - Winter 2019 - Q&A: Monica Meade
NEWH - Winter 2019 - 54
NEWH - Winter 2019 - 55
NEWH - Winter 2019 - ON THE COVER
NEWH - Winter 2019 - 57
NEWH - Winter 2019 - 58
NEWH - Winter 2019 - 59
NEWH - Winter 2019 - PROJECT: Canvas Hotel
NEWH - Winter 2019 - 61
NEWH - Winter 2019 - 62
NEWH - Winter 2019 - 63
NEWH - Winter 2019 - 64
NEWH - Winter 2019 - 65
NEWH - Winter 2019 - PROJECT: Greenwood
NEWH - Winter 2019 - 67
NEWH - Winter 2019 - 68
NEWH - Winter 2019 - 69
NEWH - Winter 2019 - 70
NEWH - Winter 2019 - 71
NEWH - Winter 2019 - PROJECT: Civana Spa
NEWH - Winter 2019 - 73
NEWH - Winter 2019 - 74
NEWH - Winter 2019 - 75
NEWH - Winter 2019 - 76
NEWH - Winter 2019 - 77
NEWH - Winter 2019 - 78
NEWH - Winter 2019 - 79
NEWH - Winter 2019 - CHAPTER HIGHLIGHTS
NEWH - Winter 2019 - 81
NEWH - Winter 2019 - 82
NEWH - Winter 2019 - 83
NEWH - Winter 2019 - 84
NEWH - Winter 2019 - 85
NEWH - Winter 2019 - 86
NEWH - Winter 2019 - 87
NEWH - Winter 2019 - 88
NEWH - Winter 2019 - 89
NEWH - Winter 2019 - 90
NEWH - Winter 2019 - 91
NEWH - Winter 2019 - SAVE THE DATE
NEWH - Winter 2019 - 93
NEWH - Winter 2019 - NEW MEMBERS
NEWH - Winter 2019 - 95
NEWH - Winter 2019 - 96
NEWH - Winter 2019 - 97
NEWH - Winter 2019 - 98
NEWH - Winter 2019 - 99
NEWH - Winter 2019 - 100
NEWH - Winter 2019 - 101
NEWH - Winter 2019 - 102
NEWH - Winter 2019 - 103
NEWH - Winter 2019 - PARTNER PROFILES
NEWH - Winter 2019 - 105
NEWH - Winter 2019 - AD INDEX
NEWH - Winter 2019 - Cover3
NEWH - Winter 2019 - Cover4
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