NEWH Beyond Supplement - July 2020 - 36

restaurant

MATCHLINE DESIGN GROUP
Norms Café	
Norms Café-the new neighborhood go-to for fast casual
eats-is a one-of-a-kind private garden dining experience
with indoor and outdoor seating. In the post-COVID
era, newly conceptualized exclusivity dining zones will
be a sought-after feature. Minimizing feelings of social
separation, or the longing for the pre-COVID restaurant
experience, Norms will prioritize authentic materials,
biophilia, and a thoughtful floorplan. Norms bridges the
gap between the old and new F&B experience, reassuring
patrons that dining need not sacrifice connectivity,
socialization, beautiful design, and delicious food.
Verdant greens, crisp whites, and light wood tones
underscore the fresh, open space that highlights the
exclusive seating groups. Resin-coated wood panels
create subtle divisions between seating groups with
easily cleanable surfaces. Similarly, tiled and wall-covered
surfaces throughout support scrubbability for enhanced
cleaning measures. This hygienic materiality will be
communicated to patrons through signage conveying the
even higher standards than before.
Those dining in will be required to utilize a numbered
reservation system, receiving phone alerts when their table
is ready (read: safe). Guests will find QR codes custom
printed on their tables for pop-up menus on individual
devices, and single-use paper menus will be provided
for those without mobile technology. Phone-in orders
have a separate entry, minimizing gathering while waiting.
Upon entry to the main dining area, walk-in to-go orders
will follow an integrated path of color tile floor accents at
specific intervals. These subtle visual cues allow for guests
to maintain proper distance as they make their way to
semi-private order kiosks. The pathway then leads past the
display kitchen where guests may view food preparation
and witness measures of kitchen cleanliness en route to
the pick-up order station. Semi-private bench nooks with
ample greenery and spacing provide a safe waiting area.
Utilizing a design scheme that prioritizes nature-including
soft lighting, human-scaled terrariums with lush plants, and
antimicrobial materials-Norms Café provides unparalleled
ambiance, proving that the new order of dining need not
sacrifice good design. ❙❘❚

Design Team: Tamara Ainsworth, Lori Cupp, Khrystina Gullett, Katie Hendrix, Elsie Kuruvilla, Emily Rager, Jessica Ruiz,
and Lesley Hughes Wyman
36	www.newh.org


http://www.newh.org

NEWH Beyond Supplement - July 2020

Table of Contents for the Digital Edition of NEWH Beyond Supplement - July 2020

NEWH Beyond Supplement - July 2020
Letter from the NEWH, Inc. President
BEYOND Competition Judges
BEYOND Competition Winners
BEYOND competition winners
Firm Directory
Ad Index
NEWH Beyond Supplement - July 2020 - NEWH Beyond Supplement - July 2020
NEWH Beyond Supplement - July 2020 - Cover2
NEWH Beyond Supplement - July 2020 - 3
NEWH Beyond Supplement - July 2020 - Letter from the NEWH, Inc. President
NEWH Beyond Supplement - July 2020 - 5
NEWH Beyond Supplement - July 2020 - BEYOND Competition Judges
NEWH Beyond Supplement - July 2020 - 7
NEWH Beyond Supplement - July 2020 - 8
NEWH Beyond Supplement - July 2020 - 9
NEWH Beyond Supplement - July 2020 - 10
NEWH Beyond Supplement - July 2020 - 11
NEWH Beyond Supplement - July 2020 - BEYOND competition winners
NEWH Beyond Supplement - July 2020 - 13
NEWH Beyond Supplement - July 2020 - 14
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NEWH Beyond Supplement - July 2020 - Firm Directory
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NEWH Beyond Supplement - July 2020 - Ad Index
NEWH Beyond Supplement - July 2020 - Cover3
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