NEWH Beyond Supplement - July 2020 - 16

hotel

BERGMEYER
The Future Unknown	
There is no one-size-fits-all solution for the future of
hospitality. We boldly envision a hotel experience which
strives to meet travelers' needs-both emotionally and
physically. Specialized experiences cater to travelers
whose comfort levels have been changed by the global
pandemic. The future guest's expectations won't simply
raise the bar for the hospitality industry to deliver upon,
they'll set a new standard of excellence altogether.
Ensuring that guests have ample access to fresh air,
light, and natural elements will be the driving force
for the organization of hotel spaces. Guestrooms are
individualized, entered from exterior spaces, and oriented
to take advantage of exterior elements. These clusters
create the overall footprint of the hotel and create public
spaces and courtyards for all to enjoy.
Hotel amenities are designed to offer guests' experiences
in communal, individual, and virtual ways. Guests can visit
the sky lounge fitness studio, book a wellness guestroom
for private practice, or have access to a virtual community
through a wall-sized screen in their room.
Using the future-fitness experience as our proof of
concept allowed us to create a visual illustration of an
actionable, replicable, and solution-based approach
to designing for the future unknown. We strategically
considered how this multilayered experience could easily
be repurposed across several service offerings, whether it
be fitness, culinary, conference, or entertainment.
A rooftop restaurant reinvents the dining experience,
with additional VIP services that offer guests the rare
chance to book a culinary guestroom with chef-prepared/
delivered meals, designed with a focus on a more personal,
in-room dining experience. Curated events, programming,
and music take place in central courtyard spaces
accommodating social distancing guidelines, with guests
attending in person from their terraces or interacting from
their rooms.
By rethinking the hotel experience, customizing
guestrooms, and offering in-room amenities and
experiences, travelers can enjoy the hotel on their terms.  ❙❘❚

Design Team: Amy Margolis, Jessica Williams, Anthony Kho, and JJ Nelson

16	www.newh.org


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NEWH Beyond Supplement - July 2020

Table of Contents for the Digital Edition of NEWH Beyond Supplement - July 2020

NEWH Beyond Supplement - July 2020
Letter from the NEWH, Inc. President
BEYOND Competition Judges
BEYOND Competition Winners
BEYOND competition winners
Firm Directory
Ad Index
NEWH Beyond Supplement - July 2020 - NEWH Beyond Supplement - July 2020
NEWH Beyond Supplement - July 2020 - Cover2
NEWH Beyond Supplement - July 2020 - 3
NEWH Beyond Supplement - July 2020 - Letter from the NEWH, Inc. President
NEWH Beyond Supplement - July 2020 - 5
NEWH Beyond Supplement - July 2020 - BEYOND Competition Judges
NEWH Beyond Supplement - July 2020 - 7
NEWH Beyond Supplement - July 2020 - 8
NEWH Beyond Supplement - July 2020 - 9
NEWH Beyond Supplement - July 2020 - 10
NEWH Beyond Supplement - July 2020 - 11
NEWH Beyond Supplement - July 2020 - BEYOND competition winners
NEWH Beyond Supplement - July 2020 - 13
NEWH Beyond Supplement - July 2020 - 14
NEWH Beyond Supplement - July 2020 - 15
NEWH Beyond Supplement - July 2020 - 16
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NEWH Beyond Supplement - July 2020 - 41
NEWH Beyond Supplement - July 2020 - 42
NEWH Beyond Supplement - July 2020 - 43
NEWH Beyond Supplement - July 2020 - Firm Directory
NEWH Beyond Supplement - July 2020 - 45
NEWH Beyond Supplement - July 2020 - 46
NEWH Beyond Supplement - July 2020 - 47
NEWH Beyond Supplement - July 2020 - 48
NEWH Beyond Supplement - July 2020 - 49
NEWH Beyond Supplement - July 2020 - Ad Index
NEWH Beyond Supplement - July 2020 - Cover3
NEWH Beyond Supplement - July 2020 - Cover4
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