NEWH - Summer 2020 - 38

SUSTAINABILITY | POINT OF VIEW

Designing for ESG in Hospitality:
A Response to COVID-19
By Stacey Olson, Southwest Regional Design Resilience Leader, Gensler

B

eing an integrator of resilient design strategy in the AEC
industry, I have the pleasure of working across all industries:
workplace, retail, government, healthcare, sports, education,
aviation-and hospitality. While these spaces may be designed with
very different strategies, users, and intentions, it has become very clear
that all sectors are equally affected by the COVID-19 pandemic.
When consumers think about hospitality, they largely think about hotels. Hospitality, however, is an umbrella
category, including all lodging categories (hotels, motels, hostels, casinos, vacation
and travel destinations), as well as the food and beverage service industry, cruise
lines, the tourism industry, and even aviation. When the world is asked to stay home,
we are no longer visiting those spaces, places, and destinations. The entirety of the
industrialized world is threatened.

Risk is inherent in all things in life. In business, we strive to minimize risk; to
anticipate it, protecting our investments. While champions of resilient design
have been recommending sustainable integration as a method of hedging bets
and minimizing risk for decades, it was not until 2005, when the United Nations
STACEY OLSON
collaborated with the Swiss government and global financial institutions representing
$6 trillion in asset management, that the industry found quantifiable financial
benefits and risk-aversion are achieved through the strategic incorporation of environmental stewardship, social
equitability holdings (employees, neighborhoods, supply chains), and transparency of corporate governance.
Their findings were consolidated in a study entitled "Who Cares Wins," which has led to the slow, and now
exponentially rapid rise, of what is known as ESG-Environmental, Social, Governance.
Hospitality Worldwide Inc., an ESG consultant in the hospitality sector, indicates in an April 2019 case study
that the industry is particularly vulnerable to a wide variety of risk, including "terror attacks, geopolitical unrest,
and health scares that could have a significant negative impact on travel demand." The proof is in the pudding:
while hotel stocks have followed the path of the yo-yo in the recent weeks, the S&P findings are very clear:
"Seven out of 10 sustainable equity funds finished in the top halves of their Morningstar Categories, and 24 of 26
environmental, social, and governance-tilted index funds outperformed their closest conventional counterparts,"
according to a report by Jon Hale, Ph.D., head of sustainability research for financial services firm Morningstar.
The silver lining for hotel brands and operators? It is never too late to join the movement: to develop a climate
action plan; to create a corporate sustainability report; to engage in governance transparency and to verify an
equitable dispersion plan within the entire business model and supply chain.
A good ESG plan is interlaced with adaptability strategies allowing for flexibility and evolution. When any
business is significantly interrupted, it faces the same five stages of grief as we do in life. Beginning with denial,
then anger, bargaining, depression, and finally acceptance. Just look at the transportation industry, for example.
As rideshare continues to grow, the taxi industry hovers between bargaining (shown through the successful
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NEWH - Summer 2020

Table of Contents for the Digital Edition of NEWH - Summer 2020

NEWH - Summer 2020
TABLE OF CONTENTS
NEWS
GUEST PERSPECTIVE: SAMUELSON FURNITURE
GUEST PERSPECTIVE: PEOPLE MATTER
WHO’S WHO
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
SCHOLARSHIP HEROES
INTERVIEW
SUSTAINABILITY
PREMIUM BUSINESS MEMBERS
Q&A: TERI UROVSKY
Q&A: NATASHA GOMEZ
Q&A: JULIE ZANELLA
ON THE COVER
PROJECT: LA SUITE
PROJECT: MAHANAKHON BANGKOK SKYBAR
PROJECT: THE HENRY
PROJECT: THE ARMSTRONG HOTEL
PROJECT: STAR CINEMA GRILL
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
NEWH - Summer 2020 - NEWH - Summer 2020
NEWH - Summer 2020 - Cover2
NEWH - Summer 2020 - TABLE OF CONTENTS
NEWH - Summer 2020 - NEWS
NEWH - Summer 2020 - 5
NEWH - Summer 2020 - GUEST PERSPECTIVE: SAMUELSON FURNITURE
NEWH - Summer 2020 - 7
NEWH - Summer 2020 - GUEST PERSPECTIVE: PEOPLE MATTER
NEWH - Summer 2020 - 9
NEWH - Summer 2020 - WHO’S WHO
NEWH - Summer 2020 - 11
NEWH - Summer 2020 - 12
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NEWH - Summer 2020 - 15
NEWH - Summer 2020 - 16
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NEWH - Summer 2020 - 18
NEWH - Summer 2020 - 19
NEWH - Summer 2020 - 20
NEWH - Summer 2020 - 21
NEWH - Summer 2020 - CONFERENCE ROUNDUP
NEWH - Summer 2020 - 23
NEWH - Summer 2020 - HAVE YOU SEEN?
NEWH - Summer 2020 - 25
NEWH - Summer 2020 - 26
NEWH - Summer 2020 - 27
NEWH - Summer 2020 - 28
NEWH - Summer 2020 - 29
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NEWH - Summer 2020 - 31
NEWH - Summer 2020 - SCHOLARSHIPS
NEWH - Summer 2020 - 33
NEWH - Summer 2020 - SCHOLARSHIP HEROES
NEWH - Summer 2020 - 35
NEWH - Summer 2020 - INTERVIEW
NEWH - Summer 2020 - 37
NEWH - Summer 2020 - SUSTAINABILITY
NEWH - Summer 2020 - 39
NEWH - Summer 2020 - 40
NEWH - Summer 2020 - 41
NEWH - Summer 2020 - PREMIUM BUSINESS MEMBERS
NEWH - Summer 2020 - 43
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NEWH - Summer 2020 - 51
NEWH - Summer 2020 - Q&A: TERI UROVSKY
NEWH - Summer 2020 - 53
NEWH - Summer 2020 - Q&A: NATASHA GOMEZ
NEWH - Summer 2020 - 55
NEWH - Summer 2020 - Q&A: JULIE ZANELLA
NEWH - Summer 2020 - 57
NEWH - Summer 2020 - ON THE COVER
NEWH - Summer 2020 - 59
NEWH - Summer 2020 - PROJECT: LA SUITE
NEWH - Summer 2020 - 61
NEWH - Summer 2020 - 62
NEWH - Summer 2020 - 63
NEWH - Summer 2020 - PROJECT: MAHANAKHON BANGKOK SKYBAR
NEWH - Summer 2020 - 65
NEWH - Summer 2020 - 66
NEWH - Summer 2020 - 67
NEWH - Summer 2020 - PROJECT: THE HENRY
NEWH - Summer 2020 - 69
NEWH - Summer 2020 - 70
NEWH - Summer 2020 - 71
NEWH - Summer 2020 - PROJECT: THE ARMSTRONG HOTEL
NEWH - Summer 2020 - 73
NEWH - Summer 2020 - 74
NEWH - Summer 2020 - 75
NEWH - Summer 2020 - PROJECT: STAR CINEMA GRILL
NEWH - Summer 2020 - 77
NEWH - Summer 2020 - 78
NEWH - Summer 2020 - 79
NEWH - Summer 2020 - CHAPTER HIGHLIGHTS
NEWH - Summer 2020 - 81
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NEWH - Summer 2020 - 91
NEWH - Summer 2020 - 92
NEWH - Summer 2020 - 93
NEWH - Summer 2020 - SAVE THE DATE
NEWH - Summer 2020 - 95
NEWH - Summer 2020 - NEW MEMBERS
NEWH - Summer 2020 - 97
NEWH - Summer 2020 - 98
NEWH - Summer 2020 - 99
NEWH - Summer 2020 - 100
NEWH - Summer 2020 - 101
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NEWH - Summer 2020 - Cover3
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