NEWH - Summer 2020 - 6

GUEST PERSPECTIVE

The Hospitality Industry Can Continue
to Serve as a Powerful Resource
During the COVID-19 Pandemic
LAWRENCE CHALFIN
President of Samuelson Furniture

I

've been part of the industry since 1974 and have been a professional providing furniture
to the hospitality sector for decades-so I have witnessed many ups and downs. One
thing that has always remained consistent is the resiliency of our industry-and I expect
that to hold true throughout this pandemic. As COVID-19 continues to spread, the world
has gone into a deep emergency response mode given the lack of spaces available to help
combat the national hospital overflow. We are witnessing makeshift hospitals crop up in
highly affected areas. Some of these include hotels that have admirably opened their doors
to ease the traffic on healthcare facilities overwhelmed by coronavirus patients.

Lawrence Chalfin

As the number of vacant hotels continues to rise from worldwide travel bans and social
distancing mandates, the hospitality sector is in a unique position to serve as an impactful
resource during this state of emergency. This presents a positive two-fold solution, by
helping house patients and healthcare workers, while also creating revenue for an industry
that will be taking massive losses during this uncertain time. Many hotels have already taken
this opportunity to transform their rooms into housing for the high-risk subpopulation. These
hotels have reinvented their protocols-from the check-in process, where occupants are
greeted by nurses who conduct onsite health screening checks, down to the details, where
bedside chocolates are replaced with hand sanitizer and face masks.
The responsive nature of hotels across the nation that are directly supporting the frontline
workers and those that are infected is exactly what we need in order to help combat this
pandemic. If the healthcare and hospitality industries continue to come together, we can
collectively offer enough makeshift wards to provide spaces for treatment and recovery,
while also protecting the healthy population.
By definition, "hospitality" means the quality or disposition of receiving and treating
guests and strangers in a warm, friendly, and generous way. By its nature, our industry is
composed of individuals characterized by their kindness and leadership. I personally believe
the hospitality sector has the strength and compassion to continue to stand up to this
unprecedented infectious disease, not only to help us make it through, but to overcome it
in the coming weeks and months. As businesses, all of us are hurting from the economic
whiplash of COVID-19 and the residual fear and confusion it is causing.
The world needs safe spaces, virus containment, and protected recovery areas. As the
pandemic continues to develop, our team at Samuelson Furniture wants to continue the
conversation with our colleagues to help support the nation throughout these difficult times.
We ask you, just as we are continuing to ask ourselves: What can each of us do to help? Let
me know directly at Lawrence-forum@samuelsonfurniture.com.
In 1935, father and son duo Harry and Samuel Chalfin started Invincible Parlor Frame
Company, now known as Samuelson Furniture. Inspired by his grandfather and father,
Lawrence Chalfin joined the family business in 1974 after having completed his college
education at NYU and Julliard. Larry is now president of Samuelson Furniture, the only
fourth generation family-owned company solely dedicated to the hospitality sector,
providing high-end casegoods and seating for 4- and 5-Star projects. This year, the
company has entered its 85th year in business. \[]

6

www.newh.org


http://www.newh.org

NEWH - Summer 2020

Table of Contents for the Digital Edition of NEWH - Summer 2020

NEWH - Summer 2020
TABLE OF CONTENTS
NEWS
GUEST PERSPECTIVE: SAMUELSON FURNITURE
GUEST PERSPECTIVE: PEOPLE MATTER
WHO’S WHO
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
SCHOLARSHIP HEROES
INTERVIEW
SUSTAINABILITY
PREMIUM BUSINESS MEMBERS
Q&A: TERI UROVSKY
Q&A: NATASHA GOMEZ
Q&A: JULIE ZANELLA
ON THE COVER
PROJECT: LA SUITE
PROJECT: MAHANAKHON BANGKOK SKYBAR
PROJECT: THE HENRY
PROJECT: THE ARMSTRONG HOTEL
PROJECT: STAR CINEMA GRILL
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
NEWH - Summer 2020 - NEWH - Summer 2020
NEWH - Summer 2020 - Cover2
NEWH - Summer 2020 - TABLE OF CONTENTS
NEWH - Summer 2020 - NEWS
NEWH - Summer 2020 - 5
NEWH - Summer 2020 - GUEST PERSPECTIVE: SAMUELSON FURNITURE
NEWH - Summer 2020 - 7
NEWH - Summer 2020 - GUEST PERSPECTIVE: PEOPLE MATTER
NEWH - Summer 2020 - 9
NEWH - Summer 2020 - WHO’S WHO
NEWH - Summer 2020 - 11
NEWH - Summer 2020 - 12
NEWH - Summer 2020 - 13
NEWH - Summer 2020 - 14
NEWH - Summer 2020 - 15
NEWH - Summer 2020 - 16
NEWH - Summer 2020 - 17
NEWH - Summer 2020 - 18
NEWH - Summer 2020 - 19
NEWH - Summer 2020 - 20
NEWH - Summer 2020 - 21
NEWH - Summer 2020 - CONFERENCE ROUNDUP
NEWH - Summer 2020 - 23
NEWH - Summer 2020 - HAVE YOU SEEN?
NEWH - Summer 2020 - 25
NEWH - Summer 2020 - 26
NEWH - Summer 2020 - 27
NEWH - Summer 2020 - 28
NEWH - Summer 2020 - 29
NEWH - Summer 2020 - 30
NEWH - Summer 2020 - 31
NEWH - Summer 2020 - SCHOLARSHIPS
NEWH - Summer 2020 - 33
NEWH - Summer 2020 - SCHOLARSHIP HEROES
NEWH - Summer 2020 - 35
NEWH - Summer 2020 - INTERVIEW
NEWH - Summer 2020 - 37
NEWH - Summer 2020 - SUSTAINABILITY
NEWH - Summer 2020 - 39
NEWH - Summer 2020 - 40
NEWH - Summer 2020 - 41
NEWH - Summer 2020 - PREMIUM BUSINESS MEMBERS
NEWH - Summer 2020 - 43
NEWH - Summer 2020 - 44
NEWH - Summer 2020 - 45
NEWH - Summer 2020 - 46
NEWH - Summer 2020 - 47
NEWH - Summer 2020 - 48
NEWH - Summer 2020 - 49
NEWH - Summer 2020 - 50
NEWH - Summer 2020 - 51
NEWH - Summer 2020 - Q&A: TERI UROVSKY
NEWH - Summer 2020 - 53
NEWH - Summer 2020 - Q&A: NATASHA GOMEZ
NEWH - Summer 2020 - 55
NEWH - Summer 2020 - Q&A: JULIE ZANELLA
NEWH - Summer 2020 - 57
NEWH - Summer 2020 - ON THE COVER
NEWH - Summer 2020 - 59
NEWH - Summer 2020 - PROJECT: LA SUITE
NEWH - Summer 2020 - 61
NEWH - Summer 2020 - 62
NEWH - Summer 2020 - 63
NEWH - Summer 2020 - PROJECT: MAHANAKHON BANGKOK SKYBAR
NEWH - Summer 2020 - 65
NEWH - Summer 2020 - 66
NEWH - Summer 2020 - 67
NEWH - Summer 2020 - PROJECT: THE HENRY
NEWH - Summer 2020 - 69
NEWH - Summer 2020 - 70
NEWH - Summer 2020 - 71
NEWH - Summer 2020 - PROJECT: THE ARMSTRONG HOTEL
NEWH - Summer 2020 - 73
NEWH - Summer 2020 - 74
NEWH - Summer 2020 - 75
NEWH - Summer 2020 - PROJECT: STAR CINEMA GRILL
NEWH - Summer 2020 - 77
NEWH - Summer 2020 - 78
NEWH - Summer 2020 - 79
NEWH - Summer 2020 - CHAPTER HIGHLIGHTS
NEWH - Summer 2020 - 81
NEWH - Summer 2020 - 82
NEWH - Summer 2020 - 83
NEWH - Summer 2020 - 84
NEWH - Summer 2020 - 85
NEWH - Summer 2020 - 86
NEWH - Summer 2020 - 87
NEWH - Summer 2020 - 88
NEWH - Summer 2020 - 89
NEWH - Summer 2020 - 90
NEWH - Summer 2020 - 91
NEWH - Summer 2020 - 92
NEWH - Summer 2020 - 93
NEWH - Summer 2020 - SAVE THE DATE
NEWH - Summer 2020 - 95
NEWH - Summer 2020 - NEW MEMBERS
NEWH - Summer 2020 - 97
NEWH - Summer 2020 - 98
NEWH - Summer 2020 - 99
NEWH - Summer 2020 - 100
NEWH - Summer 2020 - 101
NEWH - Summer 2020 - 102
NEWH - Summer 2020 - 103
NEWH - Summer 2020 - 104
NEWH - Summer 2020 - 105
NEWH - Summer 2020 - 106
NEWH - Summer 2020 - Cover3
NEWH - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/newh/2024Spring
https://www.nxtbook.com/emerald/newh/2023Winter
https://www.nxtbook.com/emerald/newh/2023fall
https://www.nxtbook.com/emerald/newh/2023summer
https://www.nxtbook.com/emerald/newh/2023spring
https://www.nxtbook.com/emerald/newh/2022winter
https://www.nxtbook.com/emerald/newh/2022fall
https://www.nxtbook.com/emerald/newh/2022summer
https://www.nxtbook.com/emerald/newh/2022spring
https://www.nxtbook.com/emerald/newh/2021winter
https://www.nxtbook.com/emerald/newh/2021fall
https://www.nxtbook.com/emerald/newh/2021summer
https://www.nxtbook.com/nxtbooks/newh/2021spring
https://www.nxtbook.com/nxtbooks/newh/2020winter
https://www.nxtbook.com/nxtbooks/newh/2020fall
https://www.nxtbook.com/nxtbooks/newh/2020july_v2
https://www.nxtbook.com/nxtbooks/newh/2020july
https://www.nxtbook.com/nxtbooks/newh/2020summer
https://www.nxtbook.com/nxtbooks/newh/2020spring
https://www.nxtbook.com/nxtbooks/newh/2019winter
https://www.nxtbook.com/nxtbooks/newh/2019fall
https://www.nxtbook.com/nxtbooks/newh/2019summer
https://www.nxtbook.com/nxtbooks/newh/2019spring
https://www.nxtbook.com/nxtbooks/newh/2018winter
https://www.nxtbook.com/nxtbooks/newh/2018fall
https://www.nxtbook.com/nxtbooks/newh/2018summer
https://www.nxtbook.com/nxtbooks/newh/2018spring
https://www.nxtbook.com/nxtbooks/newh/2017winter
https://www.nxtbook.com/nxtbooks/newh/2017fall
https://www.nxtbook.com/nxtbooks/newh/2017summer
https://www.nxtbook.com/nxtbooks/newh/2017spring
https://www.nxtbook.com/nxtbooks/newh/2016winter
https://www.nxtbook.com/nxtbooks/newh/2016fall
https://www.nxtbook.com/nxtbooks/newh/2016summer
https://www.nxtbook.com/nxtbooks/newh/2016spring
https://www.nxtbook.com/nxtbooks/newh/2015winter
https://www.nxtbook.com/nxtbooks/newh/2015fall
https://www.nxtbook.com/nxtbooks/newh/2015summer
https://www.nxtbook.com/nxtbooks/newh/2015spring
https://www.nxtbook.com/nxtbooks/newh/2014winter
https://www.nxtbook.com/nxtbooks/newh/2014fall
https://www.nxtbook.com/nxtbooks/newh/2014summer
https://www.nxtbook.com/nxtbooks/newh/2014spring
https://www.nxtbookmedia.com