NEWH - Winter 2020 - 63

This page, clockwise:
Rhapsody, launching soon, is
modern boho meets biophilic;
Complex running line and
custom designs are targeted
toward multi-family clients;
and senior living developer
Banko Design partnered with
Encore for a custom carpet
at the Bluffs at Greystone in
Birmingham, Alabama.

Indeed, taking the green route has always been important
to Encore. Its yarn system, Zeftron, contains a minimum of
25 percent recycled fiber content in every color produced
and can ultimately be recycled back into virgin-grade nylon
and reused in new commercial carpet products repeatedly
without degrading its performance, durability, or coloring
and styling attributes. Additionally, Encore's engineering
department uses recyclable machine maintenance parts
whenever possible.
The pandemic may have brought changes to Encore, but
the business certainly hasn't slowed down. Atlanta sales rep
Dana Miner even curated socially distanced pop-up trunk
shows to keep her clients engaged. Inevitably, hospitality
work isn't as robust as before, but Encore CEO John Reader
believes that allowed an opportunity to ramp up the R&D
developments that were already underway in the senior living
and multi-family segments before the COVID-19 crisis struck.
For instance, Encore made custom patterned carpeting reminiscent of brick for the Banko Design-led Bluffs at Greystone, a
senior living community in Birmingham, Alabama. Now Retreat, a collection designed specifically for this realm, is soon to launch.
Other product debuts include Complex, which focuses on the condominium and multi-family spheres with timeless, unified
patterns as well as Reserve.
"Through the voice of the customer feedback, we recognized a strong market need for a great looking running line and semicustomizable products that require no minimums and can be delivered on short lead times. This led to the development and
launch of Reserve," says Reader. "We did ample research and received input from designers in the industry on the styles and
colorations, resulting in a program that offers 1,000 great-looking skus that are perfectly suited to hospitality, as well as the senior
living and multi-family sectors."
Escape and Tailor-Made area rug programs are now part of Encore's mix, too. Solution-dyed nylon Escape vivifies rooms with
over 50 running line patterns, but Tailor-Made is bespoke, paying careful attention to details-a concept that Encore clearly
already has a knack for. ❙❘❚

	

Winter 2020	 63



NEWH - Winter 2020

Table of Contents for the Digital Edition of NEWH - Winter 2020

NEWH - Winter 2020
TABLE OF CONTENTS
PRESIDENT’S LETTER
NEWS
GUEST PERSPECTIVE
GUEST PERSPECTIVE
WHO’S WHO
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
SCHOLARSHIP HEROES
INTERVIEW
SUSTAINABILITY
Q&A: EDGAR GUTIERREZ
Q&A: BRITTANY SPINNER
Q&A: VANESSA VAUGHAN
ON THE COVER
PROJECT: WHITE ELEPHANT PALM BEACH
PROJECT: TERRAMOR OUTDOOR RESORT
PROJECT: citizenM SEATTLE
PROJECT: MELT BY MELISSA
PROJECT: LEFAY RESORT
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
PARTNER PROFILES
AD INDEX
NEWH - Winter 2020 - NEWH - Winter 2020
NEWH - Winter 2020 - Cover2
NEWH - Winter 2020 - TABLE OF CONTENTS
NEWH - Winter 2020 - PRESIDENT’S LETTER
NEWH - Winter 2020 - 5
NEWH - Winter 2020 - NEWS
NEWH - Winter 2020 - 7
NEWH - Winter 2020 - GUEST PERSPECTIVE
NEWH - Winter 2020 - 9
NEWH - Winter 2020 - 10
NEWH - Winter 2020 - 11
NEWH - Winter 2020 - GUEST PERSPECTIVE
NEWH - Winter 2020 - 13
NEWH - Winter 2020 - 14
NEWH - Winter 2020 - 15
NEWH - Winter 2020 - WHO’S WHO
NEWH - Winter 2020 - 17
NEWH - Winter 2020 - 18
NEWH - Winter 2020 - 19
NEWH - Winter 2020 - 20
NEWH - Winter 2020 - 21
NEWH - Winter 2020 - 22
NEWH - Winter 2020 - 23
NEWH - Winter 2020 - 24
NEWH - Winter 2020 - 25
NEWH - Winter 2020 - CONFERENCE ROUNDUP
NEWH - Winter 2020 - 27
NEWH - Winter 2020 - HAVE YOU SEEN?
NEWH - Winter 2020 - 29
NEWH - Winter 2020 - 30
NEWH - Winter 2020 - 31
NEWH - Winter 2020 - 32
NEWH - Winter 2020 - 33
NEWH - Winter 2020 - 34
NEWH - Winter 2020 - 35
NEWH - Winter 2020 - 36
NEWH - Winter 2020 - 37
NEWH - Winter 2020 - 38
NEWH - Winter 2020 - 39
NEWH - Winter 2020 - SCHOLARSHIPS
NEWH - Winter 2020 - 41
NEWH - Winter 2020 - 42
NEWH - Winter 2020 - 43
NEWH - Winter 2020 - SCHOLARSHIP HEROES
NEWH - Winter 2020 - 45
NEWH - Winter 2020 - INTERVIEW
NEWH - Winter 2020 - 47
NEWH - Winter 2020 - 48
NEWH - Winter 2020 - 49
NEWH - Winter 2020 - 50
NEWH - Winter 2020 - 51
NEWH - Winter 2020 - SUSTAINABILITY
NEWH - Winter 2020 - 53
NEWH - Winter 2020 - 54
NEWH - Winter 2020 - 55
NEWH - Winter 2020 - Q&A: EDGAR GUTIERREZ
NEWH - Winter 2020 - 57
NEWH - Winter 2020 - Q&A: BRITTANY SPINNER
NEWH - Winter 2020 - 59
NEWH - Winter 2020 - Q&A: VANESSA VAUGHAN
NEWH - Winter 2020 - 61
NEWH - Winter 2020 - ON THE COVER
NEWH - Winter 2020 - 63
NEWH - Winter 2020 - PROJECT: WHITE ELEPHANT PALM BEACH
NEWH - Winter 2020 - 65
NEWH - Winter 2020 - 66
NEWH - Winter 2020 - 67
NEWH - Winter 2020 - PROJECT: TERRAMOR OUTDOOR RESORT
NEWH - Winter 2020 - 69
NEWH - Winter 2020 - 70
NEWH - Winter 2020 - 71
NEWH - Winter 2020 - PROJECT: citizenM SEATTLE
NEWH - Winter 2020 - 73
NEWH - Winter 2020 - 74
NEWH - Winter 2020 - 75
NEWH - Winter 2020 - 76
NEWH - Winter 2020 - 77
NEWH - Winter 2020 - PROJECT: MELT BY MELISSA
NEWH - Winter 2020 - 79
NEWH - Winter 2020 - PROJECT: LEFAY RESORT
NEWH - Winter 2020 - 81
NEWH - Winter 2020 - 82
NEWH - Winter 2020 - 83
NEWH - Winter 2020 - CHAPTER HIGHLIGHTS
NEWH - Winter 2020 - 85
NEWH - Winter 2020 - 86
NEWH - Winter 2020 - 87
NEWH - Winter 2020 - 88
NEWH - Winter 2020 - 89
NEWH - Winter 2020 - 90
NEWH - Winter 2020 - 91
NEWH - Winter 2020 - 92
NEWH - Winter 2020 - 93
NEWH - Winter 2020 - 94
NEWH - Winter 2020 - 95
NEWH - Winter 2020 - SAVE THE DATE
NEWH - Winter 2020 - 97
NEWH - Winter 2020 - NEW MEMBERS
NEWH - Winter 2020 - 99
NEWH - Winter 2020 - 100
NEWH - Winter 2020 - 101
NEWH - Winter 2020 - PARTNER PROFILES
NEWH - Winter 2020 - 103
NEWH - Winter 2020 - 104
NEWH - Winter 2020 - 105
NEWH - Winter 2020 - AD INDEX
NEWH - Winter 2020 - Cover3
NEWH - Winter 2020 - Cover4
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