NEWH - Winter 2020 - 68

PROJECT | TERRAMOR OUTDOOR RESORT

Natural Wonder
EDG crafts a luxurious, yet simple, outdoor retreat near Acadia National Forest
By JoAnn Greco
Photography by Taylor Watts

F

or both EDG Design and its client Kampgrounds of America
(KOA), the creation of the 64-tent, 60-acre Terramor
Outdoor Resort in Bar Harbor, Maine, was a learning
experience. "Although they are a leader in the outdoor lodging
category, KOA was newer to the realm of luxury hospitality," says
Jennifer Johanson, president and CEO of the Novato, Californiabased EDG. Similarly, she adds, "this was our first foray into this
category. We had a lot of fun taking a deep-dive into researching the
industry and applying our luxury hospitality design expertise towards
this emerging hospitality class."
After receiving the brief, the EDG team organized a company-wide
social event. Working from its analysis of the demographic data that
KOA provided, the team crafted guest profiles and assigned them to
their co-workers, says Johanson. "We asked everyone to answer a

series of questions and to then respond to a variety of scenarios, all
approached from their distinct character's perspective," she explains.
"This created a foundation for us to brainstorm and helped define the
creative direction we ultimately took for the interiors."
In addition to interiors (locally based DGC Architects handled
exteriors), EDG designed the property's firepit areas and the
communal Lodge, which offers dining options and a multitude of
terraces. The firm also took control of the resort's branding. "What
began with positioning and crafting a narrative for this one-of-a-kind
experience carried through to the property's name, touchpoints,
collateral, and digital presence," Johanson says.
Natural woods and green hues predominate. The spacious
tents-which run approximately 500 square feet, not including

This page: The rustic exterior of the Lodge at the luxury glamping retreat, complete with abundant wood and large windows to
bring in the light.
68	 newh.org


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NEWH - Winter 2020

Table of Contents for the Digital Edition of NEWH - Winter 2020

NEWH - Winter 2020
TABLE OF CONTENTS
PRESIDENT’S LETTER
NEWS
GUEST PERSPECTIVE
GUEST PERSPECTIVE
WHO’S WHO
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
SCHOLARSHIP HEROES
INTERVIEW
SUSTAINABILITY
Q&A: EDGAR GUTIERREZ
Q&A: BRITTANY SPINNER
Q&A: VANESSA VAUGHAN
ON THE COVER
PROJECT: WHITE ELEPHANT PALM BEACH
PROJECT: TERRAMOR OUTDOOR RESORT
PROJECT: citizenM SEATTLE
PROJECT: MELT BY MELISSA
PROJECT: LEFAY RESORT
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
PARTNER PROFILES
AD INDEX
NEWH - Winter 2020 - NEWH - Winter 2020
NEWH - Winter 2020 - Cover2
NEWH - Winter 2020 - TABLE OF CONTENTS
NEWH - Winter 2020 - PRESIDENT’S LETTER
NEWH - Winter 2020 - 5
NEWH - Winter 2020 - NEWS
NEWH - Winter 2020 - 7
NEWH - Winter 2020 - GUEST PERSPECTIVE
NEWH - Winter 2020 - 9
NEWH - Winter 2020 - 10
NEWH - Winter 2020 - 11
NEWH - Winter 2020 - GUEST PERSPECTIVE
NEWH - Winter 2020 - 13
NEWH - Winter 2020 - 14
NEWH - Winter 2020 - 15
NEWH - Winter 2020 - WHO’S WHO
NEWH - Winter 2020 - 17
NEWH - Winter 2020 - 18
NEWH - Winter 2020 - 19
NEWH - Winter 2020 - 20
NEWH - Winter 2020 - 21
NEWH - Winter 2020 - 22
NEWH - Winter 2020 - 23
NEWH - Winter 2020 - 24
NEWH - Winter 2020 - 25
NEWH - Winter 2020 - CONFERENCE ROUNDUP
NEWH - Winter 2020 - 27
NEWH - Winter 2020 - HAVE YOU SEEN?
NEWH - Winter 2020 - 29
NEWH - Winter 2020 - 30
NEWH - Winter 2020 - 31
NEWH - Winter 2020 - 32
NEWH - Winter 2020 - 33
NEWH - Winter 2020 - 34
NEWH - Winter 2020 - 35
NEWH - Winter 2020 - 36
NEWH - Winter 2020 - 37
NEWH - Winter 2020 - 38
NEWH - Winter 2020 - 39
NEWH - Winter 2020 - SCHOLARSHIPS
NEWH - Winter 2020 - 41
NEWH - Winter 2020 - 42
NEWH - Winter 2020 - 43
NEWH - Winter 2020 - SCHOLARSHIP HEROES
NEWH - Winter 2020 - 45
NEWH - Winter 2020 - INTERVIEW
NEWH - Winter 2020 - 47
NEWH - Winter 2020 - 48
NEWH - Winter 2020 - 49
NEWH - Winter 2020 - 50
NEWH - Winter 2020 - 51
NEWH - Winter 2020 - SUSTAINABILITY
NEWH - Winter 2020 - 53
NEWH - Winter 2020 - 54
NEWH - Winter 2020 - 55
NEWH - Winter 2020 - Q&A: EDGAR GUTIERREZ
NEWH - Winter 2020 - 57
NEWH - Winter 2020 - Q&A: BRITTANY SPINNER
NEWH - Winter 2020 - 59
NEWH - Winter 2020 - Q&A: VANESSA VAUGHAN
NEWH - Winter 2020 - 61
NEWH - Winter 2020 - ON THE COVER
NEWH - Winter 2020 - 63
NEWH - Winter 2020 - PROJECT: WHITE ELEPHANT PALM BEACH
NEWH - Winter 2020 - 65
NEWH - Winter 2020 - 66
NEWH - Winter 2020 - 67
NEWH - Winter 2020 - PROJECT: TERRAMOR OUTDOOR RESORT
NEWH - Winter 2020 - 69
NEWH - Winter 2020 - 70
NEWH - Winter 2020 - 71
NEWH - Winter 2020 - PROJECT: citizenM SEATTLE
NEWH - Winter 2020 - 73
NEWH - Winter 2020 - 74
NEWH - Winter 2020 - 75
NEWH - Winter 2020 - 76
NEWH - Winter 2020 - 77
NEWH - Winter 2020 - PROJECT: MELT BY MELISSA
NEWH - Winter 2020 - 79
NEWH - Winter 2020 - PROJECT: LEFAY RESORT
NEWH - Winter 2020 - 81
NEWH - Winter 2020 - 82
NEWH - Winter 2020 - 83
NEWH - Winter 2020 - CHAPTER HIGHLIGHTS
NEWH - Winter 2020 - 85
NEWH - Winter 2020 - 86
NEWH - Winter 2020 - 87
NEWH - Winter 2020 - 88
NEWH - Winter 2020 - 89
NEWH - Winter 2020 - 90
NEWH - Winter 2020 - 91
NEWH - Winter 2020 - 92
NEWH - Winter 2020 - 93
NEWH - Winter 2020 - 94
NEWH - Winter 2020 - 95
NEWH - Winter 2020 - SAVE THE DATE
NEWH - Winter 2020 - 97
NEWH - Winter 2020 - NEW MEMBERS
NEWH - Winter 2020 - 99
NEWH - Winter 2020 - 100
NEWH - Winter 2020 - 101
NEWH - Winter 2020 - PARTNER PROFILES
NEWH - Winter 2020 - 103
NEWH - Winter 2020 - 104
NEWH - Winter 2020 - 105
NEWH - Winter 2020 - AD INDEX
NEWH - Winter 2020 - Cover3
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