Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 12

Imperative One:
Embrace Change and Budget for R&D
An ancient Chinese proverb lends sound advice
to the modern enterprise and how it should
move to prepare for the impact of SMAC:
“The willow which bends to the tempest, often
escapes better than the oak which resists it”. In
other words, adapting to the disruptive forces of
technology, instead of resisting them, can mean
the difference between organizational demise
and greatness. Enterprises, and in fact entire
industries, are falling victim to the disruptive
power of SMAC mainly for two reasons. They
either fail to bend to technology trends or
simply lack the flexibility to do so.
Failure to Launch – Kodak and GM
Complacency Leads To Failure
First and foremost, adopting business models
Amplify Your Innovation Bandwidth
to new technologies requires constant
introspection and impetus to test the impact
of potentially disruptive trends on traditional
product and service lines. Profitable businesses
have a particular tendency to grow complacent
when it comes to innovation and competitive
strategy. General Motors and Kodak are two
classic examples:
Despite the growing popularity of hybrid cars
and rising gas prices at the turn of this century,
General Motors ignored changing American
consumer preferences toward smaller, smarter
and more fuel efficient cars. They bet their
entire product line on a fad for gas guzzling
sport utility vehicles (SUVs), most infamously
the Hummer. Strong sales blinded leadership
and set an ill-fated strategy into motion that
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Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World

Table of Contents for the Digital Edition of Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World

Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World
Contents
Introduction
SMAC DNA for the Digital Revolution
Mobility is Now the Preferred Mode of Accessing the Internet
Big Data Requires Sophisticated Analytics, and Applications
Cloud-Driven Information Sharing is Now Interactive and Instantaneous
Enterprise Adoption of SMAC
Three Imperatives for Successful Technology Partnerships
Imperative One: Embrace Change and Budget for R&D
Disruption: Blind-Sided by SMAC Tech Blockbuster, Nintendo, and Power
Imperative Two: Build Trusting Relationships with Agile Technology Partners
Imperative Three: Pull Best Practices from Different Verticals
Sponsors
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Contents
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Introduction
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 4
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - SMAC DNA for the Digital Revolution
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Mobility is Now the Preferred Mode of Accessing the Internet
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Big Data Requires Sophisticated Analytics, and Applications
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Cloud-Driven Information Sharing is Now Interactive and Instantaneous
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Enterprise Adoption of SMAC
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Three Imperatives for Successful Technology Partnerships
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 11
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Imperative One: Embrace Change and Budget for R&D
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 13
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Disruption: Blind-Sided by SMAC Tech Blockbuster, Nintendo, and Power
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Imperative Two: Build Trusting Relationships with Agile Technology Partners
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 16
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 17
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Imperative Three: Pull Best Practices from Different Verticals
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - 19
Amplify your Innovation Bandwith: How and Where to Leverage Partnerships in the Brave New Technological World - Sponsors
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