NFPA Journal -March/April 2014 - (Page 26)
>>WILDFIRE WATCH
News from NFPA's Wildland Fire Operations Division
Lucian deaton
Local Intel
I
t's been said that a tourist brings
home with him, while a traveler
learns about a new home in
every place he visits.
The same idea can apply to public
education programs. They can project what they see as ideal onto new
places, or they can enrich their perception by learning what people in
each new place consider ideal.
I recently joined NFPA's Wildland
Fire Operations Division team, where
I manage the Firewise Communities/
USA and Fire Adapted Communities
Programs. I come to NFPA after eight
Mandadating Mitigation
does work, but it will only get
you as far as the rod you use
to enforce it if residents act
only out of obligation.
years with the International Association of Fire Chiefs, the last three spent
developing the national model of the
successful Ready, Set, Go! Program.
The program was created in 2008
by California's Ventura County Fire
Department and Orange County Fire
Authority as a way to better connect
their firefighters with the residents
they serve on wildfire preparedness
outreach. The challenge was to take a
model that worked well in Southern
California and ensure that fire departments anywhere, regardless of size
or type, could enjoy similar outreach
success. I met with state agencies, fire
organizations, and individual chiefs
in all 50 states, learning what the risk
of wildfire meant to their residents
and what that experience could teach
the program.
Among the things I learned is that
26
NFPA JOURNAL MARCH/APRIL 2014
the best way to hear how residents
connect with preparedness messages
is to sit down with them at a local
diner and listen. They'll also share
with you why they live there, what
their environment and community
mean to them, and how they want
to play a part in the wildland fire
solution. They didn't move to the
wildland/urban interface to pave it
over; they make their home there in
the deeply human desire to connect
with this great creation around us and
to enjoy their little piece within it.
They like the pine tree nestled against
the back of their house so much that
they wrapped their deck around it-
they have no desire to cut it down.
We see in the national press every
day that, from the prolonged drought
in California to the emergence of
the pine beetle in New Jersey, the
risk of wildfire is a nationally shared
threat. Programs like Firewise act on
the principle that residents desire
empowerment over direction, along
with effective tools to help them
understand the role they play as a
community. It takes longer, but when
a resident sees that pine tree as an
extension of his home, he'll trim its
base to protect it from ground fires
and check the home's roof for tree
debris. The resident combines who
they are with what the preparedness
world wants them to become.
That sense of responsibility is
essential. Mandating mitigation does
work-and local regulatory efforts are
important-but it will only get you
as far as the rod you use to enforce
it if those residents act out of obligation instead of responsibility. Wildfire
preparedness programs must respect
the resident, acknowledging the reality
of private home ownership while
working tirelessly to ensure the resident understands and acts upon the
responsibility they have assumed.
As for that treasured pine tree, a
good friend of mine in the insurance industry likes to remind folks
that the tree means a lot of leaf
cleaning, potential water damage,
and the probability that wind will
one day topple it onto the roof of
their home. So you may want to
reconsider how close you build to
that tree.
LUCIAN DEATON manages the Firewise Communities and Fire Adapted
Communities Programs in NFPA's
Wildland Fire Operations Division.
Photograph: Shutterstock
A great tactic for crafting effective wildfire preparedness messages: Listening
Table of Contents for the Digital Edition of NFPA Journal -March/April 2014
NFPA Journal -March/April 2014
Contents
First Word
In a Flash
Perspectives
In Compliance
First Responder
Research
Wildfire Watch
Outreach
Firewatch
In West’s Wake
Cleaning Up the Dry Cleaning Standard
The Sprinkler Difference
Conference & Expo Preview
Section Spotlight
Looking Back
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