NFPA Journal - May/June 2020 - 42

NFPA.ORG/COVID
Read more about community
risk reduction.
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the COVID-19 emergency and
community risk reduction.

COMMUNITY RISK

THREAT AND
READINESS
THE BETTER YOU UNDERSTAND YOUR COMMUNITY,
THE BETTER YOU CAN MANAGE THE NEXT LARGESCALE CRISIS. WHY THE TIME IS NOW TO PURSUE
COMMUNITY RISK REDUCTION.
BY SCOTT SUTHERLAND

B

LAINE COUNTY, IDAHO, ISN'T the sort of place
readily associated with a global pandemic. Home to the ski
town of Ketchum (pop. 2,800), Blaine County is characterized by
scenic mountains, vast national forest lands, and a rustic, outof-the-way charm imbued with the spirit of Ernest Hemingway,
who made it his last permanent residence. It's a 10-hour drive
to Portland, nine hours to Las Vegas, and four-and-a-half to Salt
Lake City. To get there, as the saying goes, you gotta want it.
As it turns out, plenty of people want it. Blaine County is home
to Sun Valley Resort, and thousands flock to the region for the
superb skiing and other outdoor pursuits. Wealthy visitors from
Los Angeles, Seattle, and New York, as well as international cities,
own vacation homes in the area, and jet in and out of the small
airport in the nearby town of Hailey. Despite its relative isolation,
Blaine County is in fact something of an international hotspot.
Which is why, in March, it began making headlines for having
one of the country's highest per-capita rates of coronavirus infection. Neil Bradshaw, the mayor of Ketchum, didn't hesitate to
make the link between COVID-19 and tourism. "Ketchum is on
the front line in Idaho regarding coronavirus," Bradshaw told
the Idaho Statesman. "Why are we on the front line? Because we
have tourists, we have second homes. We have continual flow
in and out of our community ... We've gone full circle on that to
become a community that is not encouraging travel (right now)."

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NFPA Journal - May/June 2020

Table of Contents for the Digital Edition of NFPA Journal - May/June 2020

Contents
NFPA Journal - May/June 2020 - Cover1
NFPA Journal - May/June 2020 - Cover2
NFPA Journal - May/June 2020 - 1
NFPA Journal - May/June 2020 - 2
NFPA Journal - May/June 2020 - 3
NFPA Journal - May/June 2020 - Contents
NFPA Journal - May/June 2020 - 5
NFPA Journal - May/June 2020 - 6
NFPA Journal - May/June 2020 - 7
NFPA Journal - May/June 2020 - 8
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NFPA Journal - May/June 2020 - 41
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NFPA Journal - May/June 2020 - Cover3
NFPA Journal - May/June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/nfpa/journal_20201112
https://www.nxtbook.com/nxtbooks/nfpa/journal_20200910
https://www.nxtbook.com/nxtbooks/nfpa/journal_20200708
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https://www.nxtbook.com/nxtbooks/nfpa/journal_20191112
https://www.nxtbook.com/nxtbooks/nfpa/journal_20190910
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https://www.nxtbook.com/nxtbooks/nfpa/journal_20180102
https://www.nxtbook.com/nxtbooks/nfpa/journal_20171112
https://www.nxtbook.com/nxtbooks/nfpa/journal_20170910
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https://www.nxtbook.com/nxtbooks/nfpa/journal_20140102
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https://www.nxtbook.com/nxtbooks/nfpa/journal_20120910
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