NFPA Journal - Summer 2022 - 76

Falls & Fires
A rapidly growing population of people aged 65 and over is resulting in more injuries and deaths from falls and is requiring more resources
from first responders. Here, members of the Saskatoon Fire Department train, clockwise from upper left, on bed lifts and bathroom lifts,
and provide residents with materials on minimizing the risk of falls. Responders also conduct public education for improving fire safety.
new strategy, " said Andrea Vastis, the
director of public education at NFPA.
" About 10,000 people turn 65 every day
in the United States-we needed a way
to get this program into the hands of a
lot more people. "
After months of work, and with the
help of a $500,000 Assistance to Firefighters
Grant from FEMA, the group
settled on a more modern approach
with new digital assets, a new online
training module, and a new name-
Steps to Safety™
: Prevent Fire and Falls
at Home. The reimagined program, set
to launch this summer, will continue
76 | NFPA JOURNAL * SUMMER 2022
to utilize the group presentations and
home visits that characterized Remembering
When while bolstering the effort
with a more robust digital presence
to reach the target audience- " more
images, more social media offerings,
more videos, more things that reflect
their community and how people consume
information, " Vastis said. Steps
to Safety will still use its predecessor's
core messages on falls and fires, and it
will add an important new focus on the
potential impact of prescription drugs
on falls and fires (see " Medication
Focus " on the following spread).
The changes are designed to more
effectively reach a demographic that is
growing while also undergoing rapid
change, Vastis said. " The older adult of
today is not like the older adult of 20
years ago, and the older adult 20 years
from now will have a very different
experience as well, " she added, speaking
to me over a computer screen. " The
person who's 50 years old right now
probably lives on their phone, which is
why we need to digitize our assets and
the way we deliver the messages. That's
the way we need to reach tomorrow's
older adult. "

NFPA Journal - Summer 2022

Table of Contents for the Digital Edition of NFPA Journal - Summer 2022

Contents
NFPA Journal - Summer 2022 - Cover1
NFPA Journal - Summer 2022 - Cover2
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