The Charitable Gift Annuity:
A Revenue Stream that’s Now Possible for Many Hospices
Many nonprofit hospices are struggling to raise funds in an uncertain economy. Supporters believe in your mission but are concerned for their own futures. The National Hospice Foundation (NHF) has launched a partnership program to help increase your charitable donations. Through the NHF program, your hospice can now offer the option of a charitable gift annuity (CGA) to your donors. The CGA can be an excellent fundraising tool for many nonprofits. Unfortunately, at first glance, CGAs can put people off because they ‘seem’ complex and hard to administer. However, NHF is positioned to take the administrative burden off your development team entirely. All you have to do is recruit potential donors. Read this short article to learn how you can open up a potential revenue stream for your hospice organization. What Exactly is a CGA? First, let’s define an annuity (which most people have heard about): It is a contract between you and an insurance company in which you receive future, guaranteed income (usually for retirement) in return for a lump-sum contribution you make right now. A charitable gift annuity works the same way—except that it’s a contract between a donor and a nonprofit organization. The donor contributes money to a nonprofit now in exchange for future, guaranteed income for life.
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Through the NHF partnership program, your hospice can offer the option of a CGA to your donors.
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Table of Contents for the Digital Edition of NewsLine - December 2010