NewsLine - July 2011 - (Page 35)

NHPCO’s “Seasons of Caring” Ads Win the Gold The series of three display ads (shown at right) which NHPCO developed, in collaboration with Transcend Hospice Marketing Group, has earned the 2011 Aster Award in the category of newspaper advertising. The ads were part of the 2010/2011 Outreach Materials that NHPCO put together to assist members in their outreach during National Hospice/Palliative Care Month and throughout 2011. The Aster Awards is an annual medical marketing awards contest for healthcare organizations and advertising agencies. This elite competition honors the nation’s most talented healthcare marketing professionals for excellence in advertising, with awards at three levels: Gold, Silver and Bronze. A panel of design and healthcare marketing professionals judges entries based on a set of criteria, including creativity, layout and design, typography, production, quality, and overall effectiveness. All materials are judged on their own merit for effectively communicating marketing messages without additional supporting materials or documentation. “It’s obviously a great honor to receive this recognition,” noted NHPCO vice president of communications, Jon Radulovic, “but what’s really special is that it points to the effectiveness of the ads in delivering our message—that hospice care is more than just medical care.” Seasons of Wishes reminds us that advance care planning can mean greater peace of mind. SEASONS OF WISH E S Planning for the end can mean dream orders hope preferencesdesires desiresplanning orders memories aspire planning aspire wishes GREATER PEACE OF MIND dream wishes preferences hopedream desires aspire orders wishes How do you want to live the Do those sound like wishes you have? Then make your wishes known by completing an advance directive (living will), and share it with your loved ones and healthcare providers. And be sure to include hospice and palliative care in your plans. That’s the best way to live your final seasons with comfort, dignity and fulfillment. final seasons of your life? Many people say they wish to be at home. Surrounded by family and friends. Enjoying time and activities in comfort, even if they’re seriously ill. And without being hooked to tubes or machines if at all possible. Information about hospice and palliative care, as well as advance care planning, also is available from Caring Connections. Visit caringinfo.org or call 1-800-658-8898. SEASON S OF COMFO RT Palliative care can provide relief WHEN IT’S NEEDED MOST relief encourage soothe comfort remedyremedy ease support solutionssootherelief encourage supportsoothe remedy easesupport solutions When you or someone you love has a serious illness, time is precious. And palliative care can provide seasons of comfort and support to make the Care may be provided any time during an illness – during and after treatment, from diagnosis on. With the support of palliative care, your family can enjoy seasons of living despite a serious illness. most of that precious time. Ask your medical professional for more details. Palliative care delivers expertise to improve quality of life and relief from pain, right where the patient lives. And remember, hospices are some of the best providers of palliative care. Seasons of Comfort reminds us that palliative care provides relief when it’s needed most. Information about hospice and palliative care, as well as advance care planning, also is available from Caring Connections. Visit caringinfo.org or call 1-800-658-8898. SEASO NS OF CARING Hospice care helps patients and families legacy laughter compassion hope memories care love respect care FOCUS ON LIVING love legacylegacylaughter carehope dignity hope compassion lovememories care respect laughter love legacy compassion memories Life’s final seasons can be some What’s more, the hospice team answers your questions, gives advice on what to expect and helps you to be a better caregiver. All backed by emotional and spiritual support for the entire of the most fulfilling. Especially when you look to hospice care for help. The hospice team provides expert medical care to keep During development, NHPCO asked for feedback and direction from the NCHPP Development/Public Relations/Marketing Steering Committee, headed by Section Leader Tom Simms of Lighthouse Hospice in Cherry Hill, NJ. “It was so helpful to receive the input from this group of professionals,” said Radulovic. “They not only know marketing, but they provided valuable perspective from the Use these ads in your current outreach—their provider’s viewpoint on what would resonate best messages are timeless. To learn more, see November with the public.” patients comfortable and able to enjoy time with loved ones. They also handle details like delivering prescriptions and equipment. family. Which means patients and families can focus on what’s most important – enjoying life together and living the final seasons to their fullest. Information about hospice and palliative care, as well as advance care planning, also is available from Caring Connections. Visit caringinfo.org or call 1-800-658-8898. Seasons of Caring reminds us that hospice care helps patients and families focus on living. To learn more about the Aster Awards, visit www.asterawards.com. 2010 NewsLine. To download copies, visit the NHPCO website. NewsLine 35 http://www.nhpco.org/i4a/pages/index.cfm?pageID=5949 http://www.nhpco.org/i4a/pages/index.cfm?pageID=5949 http://www.nhpco.org/i4a/pages/index.cfm?pageID=5949 http://www.nhpco.org/i4a/pages/index.cfm?pageid=3628 https://www.nxtbook.com/nxtbooks/nhpco/newsline_201011/#/12 https://www.nxtbook.com/nxtbooks/nhpco/newsline_201011/#/12 http://www.nhpco.org/i4a/pages/index.cfm?pageID=5949 http://www.asterawards.com

Table of Contents for the Digital Edition of NewsLine - July 2011

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ACOs: What You Should Know and the Role You Can Play
A Message From Don: ACOs: Some Additional Thoughts
Addressing Pain AND Suffering
Experience the ACHC Difference (display ad)
We Earned Our Merit Badge in Innovation (display ad)
Wynton’s Story: Creating a Therapeutic Alliance
Hospice in the Continuum: Samaritan Healthcare & Hospice
Personalize Your Outreach and Education Resources (display ad)
Circle of Life Award: Call for Nominations
NHPCO’s Executive Scholarship Program
NHPCO’s “Seasons of Caring” Ads Win the Gold
Member News and Notes
Recruiting Problems? HMR (display ad)
Hospice and Community Care Insurance Services (display ad)
Upcoming Educational Offerings
Cover 2
NHF Quarterly Newsletter

NewsLine - July 2011