NewsLine - November 2011 - (Page 29)
Hospice PSA Airs in 21 States, Reaching 154,000 Viewers
NHPCO is always working to help raise awareness of hospice and palliative care nationwide through many different communication channels, including public service announcements (PSAs) for television and cable stations. As part of a spring/summer package of PSAs, NHPCO released the awardwinning PSA, “My Father,” which has provided some excellent exposure. Between June 1 and October 1, the PSA has been aired by stations in 31 cities in 21 states—and has been seen by an estimated 154,000 viewers. The value of this earned broadcast time is more than $438,000, an exceptional return on the cost to redistribute it.
Watch the PSA on NHPCO’s YouTube channel.
“My Father” is one of two PSAs that were created by the National Hospice Foundation between 2000 and 2004, with support from a number of NHPCO provider members. It features a woman sharing how hospice helped her father, a Veteran of World War II, honor his last wish. Watch the PSA on NHPCO’s YouTube channel. Broadcast-quality Tapes Also Available This PSA, as well as the “My Wife” and “My Husband” PSA, feature Caring Connections as the source for more information. Broadcast-quality tapes of each PSA are available through NHPCO’s Marketplace. To learn more, visit the NHPCO website or utilize the links below: ”My Father” PSA Beta-SP: Item 821303; Mini-DV: Item 821305 Member: $95.00 “My Wife” and “My Husband” PSA Beta-SP: Item 821307; Mini-DV Item: 821309 Member: $95.00
continued on next page
NewsLine
29
http://www.youtube.com/user/NationalHospice#p/u/52/kTUnD6_Kliw
http://www.youtube.com/user/NationalHospice#p/u/52/kTUnD6_Kliw
http://www.youtube.com/user/NationalHospice#p/u/52/kTUnD6_Kliw
http://www.nhpco.org/i4a/pages/Index.cfm?pageID=5733
http://iweb.nhpco.org/iweb/Purchase/ProductDetail.aspx?Product_code=821303
http://iweb.nhpco.org/iweb/Purchase/ProductDetail.aspx?Product_code=821305
http://iweb.nhpco.org/iweb/Purchase/ProductDetail.aspx?Product_code=821307
http://iweb.nhpco.org/iweb/Purchase/ProductDetail.aspx?Product_code=821309
Table of Contents for the Digital Edition of NewsLine - November 2011
Helping Your Patients Leave a Legacy
A Message From Don
We Earned Our Merit Badge in Efficiency (display ad)
Commit to a New Friend a Continent Away
Partnering With 3 Hospitals to Provide PC
The Voice of NCHPP
Findings from the National Social Worker Survey
My.NHPCO—a Great Resource for the Hospice Social Worker
Recruiting Problems? HMR (display ad)
Newly Revised—Physician Guide to Hospice Care (display ad)
Make NDL a Part of Your November Outreach
Hospice PSA Reaches 154,000 Viewers in 21 States
WHV Recognizes Outstanding Hospice Partners
Just Revised—A Much-Needed Tool for Physicians
Member News and Notes
Regulatory Tip of the Month: New ABN Form
Preview Our New Education Catalog
NewsLine - November 2011
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Winter
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Fall
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Summer
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Spring
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Winter
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Fall
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Summer
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Spring
https://www.nxtbook.com/mercury/nhpco/NewsLine_2014Winter
https://www.nxtbook.com/mercury/nhpco/NewsLine_2014Fall
https://www.nxtbook.com/mercury/nhpco/Newsline_201406
https://www.nxtbook.com/mercury/nhpco/Newsline_201405
https://www.nxtbook.com/mercury/nhpco/newsline_201404
https://www.nxtbook.com/mercury/nhpco/newsline_201403
https://www.nxtbook.com/mercury/nhpco/newsline_201402
https://www.nxtbook.com/mercury/nhpco/newsline_201401
https://www.nxtbook.com/mercury/nhpco/newsline_201312
https://www.nxtbook.com/mercury/nhpco/newsline_201311
https://www.nxtbook.com/mercury/nhpco/Newsline_201310
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201309
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201308
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201307
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201306
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201305
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201304
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201303
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201302
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201301
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201212
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201211
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201210
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201209
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201208
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201207
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201206
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201205
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201204
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201203
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201202
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201201
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201112
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201111
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201110
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201109
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201108
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201107
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201106
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201105
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201104
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201103
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201102
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201101
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201012
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201011
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201010
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201009
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201008
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201007
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201006
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201005
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201004
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201003
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201002
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201001
https://www.nxtbookmedia.com