NewsLine - May 2012 - (Page 3)

Reaffirming Hospice Through a New National Campaign The growth of hospice in the past 30 years has been extraordinary. In 2010, an estimated 1.58 million patients, along with their family caregivers, received hospice services. But, despite this growth, there is still an ongoing lack of awareness about the full benefits of hospice and a need to utilize facts to develop increased understanding of the issues. One of NHPCO’s responsibilities, as a leadership organization, is to inform policy makers, the healthcare community, and the public about the ways hospice and palliative care benefits millions of people who are coping with serious, life-limiting illness. Further, as a membership organization, we must make the case to protect hospice from further Medicare cuts and return the focus of policy makers to the importance of maintaining quality care. I am pleased to report that NHPCO has contracted with Hill + Knowlton Strategies to develop and launch a “Reaffirming Hospice Campaign.” This national campaign will reinforce the vital importance and quality of hospice to policy makers, healthcare professionals, and baby boomers. It will also provide the expertise necessary to help NHPCO shape appropriate messages to these audiences. In turn, NHPCO will share the results with provider members and utilize the information to develop essential resources. This one-year campaign will begin later this month, with a qualitative research phase and focus groups. The campaign will then move on to quantitative research, campaign development and execution over the subsequent several months. The first phase of the campaign will help policy makers gain a thorough understanding of the complex issues surrounding hospice care delivery, so decisions made are both fiscally sound and programmatically correct. The second phase will focus on motivating healthcare professionals to refer to hospice earlier while motivating consumers to request it. This phase will include a comprehensive, innovative and diverse public relations and advertising strategy and implementation. While only in the beginning stages, we wanted you to know about the campaign now. We also welcome any ideas or experiences you have had in conducting local campaigns that may help inform this work. Please email us at communications@nhpco.org. J. Donald Schumacher, PsyD President/CEO NewsLine 3

Table of Contents for the Digital Edition of NewsLine - May 2012

Be Prepared With the Right Elevator Pitch
A Message From Don
Virtual Volunteer Leadership Conference
Experience the ACHC Difference (display ad)
The Voice of NCHPP
Taking Hospice Partnerships to the Next Level
NCHPP CEO Section Free Benefits
Custom-Print Marketplace (display ad)
The Transitions Program at Hospice of the Valley
LIVE Without Pain Public Awareness Campaign
‘Tuesdays With Morrie’ at Seasons Hospice
NHPCO Reg Center—Redesigned
MedicAlert Launches ACP Service
Regulatory Tip of the Month
New Buyer’s Guide
Videos Worth Watching
NHPCO Resource Links to Bookmark
News From FHSSA

NewsLine - May 2012

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