NewsLine - July 2012 - (Page 33)

Hospice in the Media Dear Abby and Monkey See Help Us Cast a Broader Light At one time a household name, the Dear Abby advice column still reaches an impressive audience—with syndication in about 1,400 U.S. newspapers that represent a combined circulation of 110 million. On May 3rd, Dear Abby (now penned by daughter, Jeanne Phillips) provided a nice plug for hospice—directing readers to “About Hospice” on the NHPCO website for more information. As a result of this brief column, traffic to that webpage more than doubled in the week following publication. [See the post on NHPCO’s Facebook page.] Plus, Monkey See Reports Nearly 1.5 Million Views Another, less-traditional media outlet is also helping Americans understand more about hospice—the Internet educator, Monkey See. In 2010, NHPCO and the National Hospice Foundation partnered with Monkey See to develop six short videos that look at the basics of hospice care. Each video runs between two and four minutes, is narrated by NHPCO President/CEO Don Schumacher, and follows an actual hospice patient and family (courtesy of Gilchrist HospiceCare in Maryland). The Monkey See administrator has just What is Hospice Care reported the series is nearing 1.5 million views. This doesn’t even include the videos’ exposure through other outlets, such as NHPCO’s YouTube channel or the websites of NHPCO provider-members. Two of the videos are shown above. All six are still available to members for their free use. For information and instructions, see Understanding Hospice Care NewsLine 33

Table of Contents for the Digital Edition of NewsLine - July 2012

Improving Physician Narratives
A Message From Don
NHPCO Resources for Physicians
When Life Gets Serious…Glatfelter Healthcare Practice (display ad)
Simione: Solving Your Hospice Challenges (display ad)
A Study in Green Building
The Steward Center for Palliative Care
The Voice of NCHPP
The Changing Role of CT
My.NHPCO—a Great Resource for Allied Therapists
Physician Guide to Hospice Care (display ad)
Ethical Issues: Tools to Support Your Practice
Results From 2012 NHDD
2013 Circle of Life Award Nominations
New (and Free) Resources From WHV
Exploring PC Support in Our Schools
Hospice in the Media
Member News and Notes
Compliance Tip of the Month
2012 CTC (display ad)
Resource Links to Bookmark
Videos Worth Watching

NewsLine - July 2012