According to a 2012 consumer survey conducted by the National Funeral Directors Association
(NFDA), about 75 percent of respondents felt that a funeral was either extremely important
or important to the grieving and healing process. This feedback alone points to the value of
improving understanding and communication between hospice professionals and
funeral directors — the very goal of a new collaboration between NHPCO and NFDA.
Through this collaboration — and the sharing of information and resources — both organizations
hope to open up communication channels and foster mutual respect within their respective fields.
In this article, Jessica Koth discusses today’s funeral service industry, citing several recent studies
that shed light on consumer perceptions and expectations.
Funeral Service in America:
What Consumers Think and Want
By Jessica Koth
8
NewsLine
Table of Contents for the Digital Edition of NewsLine - July 2013