Contract - March 2009 - (Page 38)

design realm of possibility At Domain Hotel in Sunnyvale, Calif., Tim Murphy Design Associates transform a bland box into an identity-driven, boutique destination By Holly Richmond Photography by Cesar Rubio Now you see it, now you don’t. At least that’s what San Francisco, Calif.-based Tim Murphy Design Associates and Joie de Vivre Hospitality were hoping for when they teamed up to transform a run-of-the-mill, modest, three-story hotel into a can’t-be-missed boutique property for the high-tech business traveler. Located in Sunnyvale, Calif.—a Silicon Valley hub an hour south of San Francisco—Domain Hotel set the stage for the latest incarnation of identity-driven destinations when it opened in July 2008. At 120,000 sq. ft. with 130 guest rooms, the former Silicon Valley strip-based location had seen better days. “This property was the epitome of a valueengineered experience,” sardonically states Matt Harvey, Joie de Vivre Hospitality’s creative director in San Francisco. “It was as bland as bland gets, but the good news is we could only go up.” With a lean budget—$1.3 million for construction, $1.2 million for FF&E—the design team replaced furniture, added new lighting and wall treatments, and applied color strategically to cre- ate a contemporary ambiance specifically targeted to a tech industry traveler’s sensibility. Tim Murphy, principal at TMDA, and Erich Mele, project designer, worked closely with Joie de Vivre to rebrand the site covering everything from the overall character down to the minutest detail. “Joie de Vivre Hospitality has rebranding down to a science. Together we looked at community, cultural, and specific personality influences to conceptualize and formulate our direction,” recalls Murphy. 38 contract march 2009

Table of Contents for the Digital Edition of Contract - March 2009

Contract - March 2009
Color Therapy
On The Green
Shifting First Cost Mentalities
Eco Chic
Realm of Possibility
Favorite Table
About Face
Seeing Is Believing
Domestic Partnership
Designers Rate: Occasional Tables
Behind Business Development
Ad Index

Contract - March 2009