Contract - March 2009 - (Page 50)

design seeing is believing Much as Alice stepped into an alternate world in Through the Looking Glass, guests entering Believe, the new production by illusionist Criss Angel and Cirque de Soleil at the Luxor Hotel and Casino in Las Vegas, cross the threshold into the show’s atmosphere through a mind-bending procession that leaves the bells and whistles of the casino floor far behind. Charged with redesigning the box office, entrance, retail space, and theater bar and lounge in preparation for the new show, which opened in September 2008, Hamilton Anderson Associates (HAA) recognized that no ordinary entry would do justice to the creative combination of Criss Angel and Cirque du Soleil. “You’ve got the reality of the casino/gaming environment and the alternate reality that Cirque creates. The challenge was trying to transport the patron from one reality to the other,” says Kirk Phillips, design lead of the Las Vegas office of HAA. In addressing this concern, the designers divided the space into three stages that gradually submerge theatergoers in the show’s narrative, which parallel’s Lewis Carrol’s Through the Looking Glass. “We expounded upon the theme in more modern terms,” says Phillips. “We used very stark materials including metals, glass, and mirrors to transport the theater patrons through different realities.” The progression begins with the box office, a clean, contemporary box of glowing, translucent glass that marks the transition from casino to theater. “The box office itself faces out into the casino floor so that as you’re walking by, it pulls people in and is easy to find. It’s a much more intuitive set up than before,” notes Brad Goldberg, vice president of marketing for the Luxor Hotel and Casino. At the Las Vegas Luxor Hotel’s latest offering of Cirque du Soleil, the theatrics begin long before the show, thanks to a perception-altering design from Hamilton Anderson Associates By Katie Weeks Photography by Darius Kuzmickas 50 contract march 2009

Table of Contents for the Digital Edition of Contract - March 2009

Contract - March 2009
Color Therapy
On The Green
Shifting First Cost Mentalities
Eco Chic
Realm of Possibility
Favorite Table
About Face
Seeing Is Believing
Domestic Partnership
Designers Rate: Occasional Tables
Behind Business Development
Ad Index

Contract - March 2009