Contract - May 2010 - (Page 86)
design
What would the design love child of Betsy Johnson and Philippe Starck look like? The answer may be tucked onto the top two floors of the old Wanamaker’s department store in Philadelphia. That’s the home of Digitas Health, an advertising firm that brings the temperature of cool down a few degrees, thanks to a design by Kling Stubbins. “We have to try harder to create a hip, buzzy atmosphere,” insists Alexandra von Plato, chief creative officer at Digitas Health. “We are not in Seattle working on Nike or in New York working on automobiles, but we are just as dynamic and energetic, and we want our office to reflect that.” The company’s old space on Rittenhouse Square towed that line. When it was time to move, von Plato wanted to bring that sense of excitement and surprise along for the ride. Richard Mark, design principal at Kling Stubbins, recalls the moment he got the design brief. “They wanted a mix of industrial, Baroque, and mid-century design,” he says. “The challenge was exciting—so exciting I started hyperventilating.” Once the initial panic subsided, the designers answered with a clean, vibrant design that wows from the minute one steps off the elevator. The lobby features a bank of digital projectors that show a kinetic montage of in-house-created content ranging from video loops of vintage television programs to underwater environments. The video presentation makes even more sense considering that Digitas specializes in healthcare marketing with a strong digital bent. Its employees are mostly 20-something, laid back, Generation Y-ers, who are comfortable with technology and holistically blend their work, personal, and creative lives.
boldbuzzy
AND
Digitas Health may sound like the name of a ho-hum healthcare clinic, but Kling Stubbins made sure the Philadelphia advertising firm looks the part of urban cool
By Amy Milshtein Photography by Jeffrey Totaro
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Table of Contents for the Digital Edition of Contract - May 2010
Contract - May 2010
Contents
Editor's Note
Industry
Exhibition
Focus: On the Bench
Focus: Collaborative Workshop
Green: How to Get Certified
Practice: A Change for the Better
Trends: The Death of the Office (as we know it)
Domesticating the Workplace
Prepare for Impact
Off Campus
Bold and Buzzy
Luxe & Lean
Vital Mission
Social Verdict
Design in the Fourth Dimension
Picture This
Designers Rate
Sources
Ad Index
Perspectives
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