Contract - July/August 2010 - (Page 93)

The wooden boxes, mass produced by Fat Brain’s own CNC machines, easily attach and detach to one another via metal pins and a metal pipe wall system. The cost-eﬀective boxes allow for an inﬁnite number of display combinations for both ﬂoor and wall. “It plays on the traditional toy box or blocks idea. Just as kids play and build with blocks, the owners and employees can rearrange the store at whim,” Brown says. According to Carson, the Fat Brain Toys staﬀ reconﬁgures the display boxes about eve three to four weeks to give the store a fresh look. To keep with the clean, modern style of the display box theme, RBA created an open store plan. Except for the ﬂoor displays and a few ride-on toy models, the space is inherently clutter-free. The minimalist dark ﬂoors, black ceilings, and white walls keep eyes focused on the colorful toys; while an architectural ceiling installation over the back-wall computer kiosk draws customers into the store. Illuminated by a group of single, ﬂorescent pendant lights, the kiosk allows customers to engage with the online portion of the store and search Fat Brain Toys’ database of product oﬀerings. It’s one element of the store that Carson says they were ﬁrm on incorporating, no matter what the cost. “The kiosk really had the potential to diﬀerentiate ourselves and bring the customers beyond just the conﬁnes of our store to make it really special,” he says. “We thought it was that important.” Brown adds, “T ing to create a toy store on a ve low budget really allowed us to focus our energy on the few, architectural elements that had a simple palette of materials and a simple design concept. That drove the architecture and aesthetic.” The result? A unique, upscale design that engages children and is visually pleasing to adults. “There’s not a lot of prima colors splashed around and goofy characters stickered on the walls,” Carson says. “It is really some great architectural design and incorporating a playfulness that invites the kids to do what it is that they do—play!” For a project source list, see page 97 or visit www.contractdesign.com. contract july/august 2010 93 www.contractdesign.com http://www.contractdesign.com http://www.contractdesign.com

Table of Contents for the Digital Edition of Contract - July/August 2010

Contract - July/August 2010
Contents
Editor’s Note
Industry
Focus: Please Repeat That
Exhibition
Practice: The Manufacturers' Rep
Hot Shops
Taking Luxe to a New Level
Stock Art
Playful Persuit
True to Form
Sources
Trends: A Strategy Made Visible
Process: Revving Up With Revit
Ad Index
Perspectives

Contract - July/August 2010

Contract - July/August 2010 - Contract - July/August 2010 (Page Cover1)
Contract - July/August 2010 - Contract - July/August 2010 (Page Cover2)
Contract - July/August 2010 - Contract - July/August 2010 (Page 1)
Contract - July/August 2010 - Contents (Page 2)
Contract - July/August 2010 - Contents (Page 3)
Contract - July/August 2010 - Contents (Page 4)
Contract - July/August 2010 - Contents (Page 5)
Contract - July/August 2010 - Contents (Page 6)
Contract - July/August 2010 - Contents (Page 7)
Contract - July/August 2010 - Contents (Page 8)
Contract - July/August 2010 - Contents (Page 9)
Contract - July/August 2010 - Contents (Page 10)
Contract - July/August 2010 - Contents (Page 11)
Contract - July/August 2010 - Editor’s Note (Page 12)
Contract - July/August 2010 - Editor’s Note (Page 13)
Contract - July/August 2010 - Industry (Page 14)
Contract - July/August 2010 - Industry (Page 15)
Contract - July/August 2010 - Industry (Page 16)
Contract - July/August 2010 - Industry (Page 17)
Contract - July/August 2010 - Industry (Page 18)
Contract - July/August 2010 - Industry (Page 19)
Contract - July/August 2010 - Industry (Page 20)
Contract - July/August 2010 - Industry (Page 21)
Contract - July/August 2010 - Industry (Page 22)
Contract - July/August 2010 - Industry (Page 23)
Contract - July/August 2010 - Industry (Page 24)
Contract - July/August 2010 - Industry (Page 25)
Contract - July/August 2010 - Industry (Page 26)
Contract - July/August 2010 - Industry (Page 27)
Contract - July/August 2010 - Focus: Please Repeat That (Page 28)
Contract - July/August 2010 - Focus: Please Repeat That (Page 29)
Contract - July/August 2010 - Focus: Please Repeat That (Page 30)
Contract - July/August 2010 - Focus: Please Repeat That (Page 31)
Contract - July/August 2010 - Focus: Please Repeat That (Page 32)
Contract - July/August 2010 - Focus: Please Repeat That (Page 32A)
Contract - July/August 2010 - Focus: Please Repeat That (Page 32B)
Contract - July/August 2010 - Exhibition (Page 33)
Contract - July/August 2010 - Exhibition (Page 34)
Contract - July/August 2010 - Exhibition (Page 35)
Contract - July/August 2010 - Exhibition (Page 36)
Contract - July/August 2010 - Exhibition (Page 37)
Contract - July/August 2010 - Exhibition (Page 38)
Contract - July/August 2010 - Exhibition (Page 39)
Contract - July/August 2010 - Exhibition (Page 40)
Contract - July/August 2010 - Exhibition (Page 41)
Contract - July/August 2010 - Exhibition (Page 42)
Contract - July/August 2010 - Exhibition (Page 43)
Contract - July/August 2010 - Exhibition (Page 44)
Contract - July/August 2010 - Exhibition (Page 45)
Contract - July/August 2010 - Exhibition (Page 46)
Contract - July/August 2010 - Exhibition (Page 47)
Contract - July/August 2010 - Exhibition (Page 48)
Contract - July/August 2010 - Exhibition (Page 49)
Contract - July/August 2010 - Exhibition (Page 50)
Contract - July/August 2010 - Exhibition (Page 51)
Contract - July/August 2010 - Exhibition (Page 52)
Contract - July/August 2010 - Exhibition (Page 53)
Contract - July/August 2010 - Exhibition (Page 54)
Contract - July/August 2010 - Exhibition (Page 55)
Contract - July/August 2010 - Exhibition (Page 56)
Contract - July/August 2010 - Exhibition (Page 57)
Contract - July/August 2010 - Exhibition (Page 58)
Contract - July/August 2010 - Exhibition (Page 59)
Contract - July/August 2010 - Exhibition (Page 60)
Contract - July/August 2010 - Exhibition (Page 61)
Contract - July/August 2010 - Exhibition (Page 62)
Contract - July/August 2010 - Exhibition (Page 63)
Contract - July/August 2010 - Exhibition (Page 64)
Contract - July/August 2010 - Exhibition (Page 65)
Contract - July/August 2010 - Exhibition (Page 66)
Contract - July/August 2010 - Exhibition (Page 67)
Contract - July/August 2010 - Exhibition (Page 68)
Contract - July/August 2010 - Exhibition (Page 69)
Contract - July/August 2010 - Exhibition (Page 70)
Contract - July/August 2010 - Exhibition (Page 71)
Contract - July/August 2010 - Exhibition (Page 72)
Contract - July/August 2010 - Practice: The Manufacturers' Rep (Page 73)
Contract - July/August 2010 - Hot Shops (Page 74)
Contract - July/August 2010 - Hot Shops (Page 75)
Contract - July/August 2010 - Hot Shops (Page 76)
Contract - July/August 2010 - Hot Shops (Page 77)
Contract - July/August 2010 - Hot Shops (Page 78)
Contract - July/August 2010 - Hot Shops (Page 79)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 80)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 81)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 82)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 83)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 84)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 85)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 86)
Contract - July/August 2010 - Taking Luxe to a New Level (Page 87)
Contract - July/August 2010 - Stock Art (Page 88)
Contract - July/August 2010 - Stock Art (Page 89)
Contract - July/August 2010 - Playful Persuit (Page 90)
Contract - July/August 2010 - Playful Persuit (Page 91)
Contract - July/August 2010 - Playful Persuit (Page 92)
Contract - July/August 2010 - Playful Persuit (Page 93)
Contract - July/August 2010 - True to Form (Page 94)
Contract - July/August 2010 - True to Form (Page 95)
Contract - July/August 2010 - True to Form (Page 96)
Contract - July/August 2010 - Sources (Page 97)
Contract - July/August 2010 - Trends: A Strategy Made Visible (Page 98)
Contract - July/August 2010 - Trends: A Strategy Made Visible (Page 99)
Contract - July/August 2010 - Process: Revving Up With Revit (Page 100)
Contract - July/August 2010 - Process: Revving Up With Revit (Page 101)
Contract - July/August 2010 - Process: Revving Up With Revit (Page 102)
Contract - July/August 2010 - Ad Index (Page 103)
Contract - July/August 2010 - Perspectives (Page 104)
Contract - July/August 2010 - Perspectives (Page Cover3)
Contract - July/August 2010 - Perspectives (Page Cover4)
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