Contract - September 2010 - (Page 64)

perspectives Lionel’s viewpoint... What do you consider to be your greatest professional achievement? The culture of the studio at the ICRAVE office. Lionel Ohayon ICRAVE, founder New York How do you foresee the future of design changing? A turn to a 360-degree approach to design and more design disciplines coming from a single source. What is the most fulfilling part of your job? It has always been experiencing the arc of the inception of an idea to the reality of having it built and seeing people use it and enjoy it. What are the biggest challenges facing designers today? Creativity. Integrity. Rigor. Happiness. What is the best thing you’ve learned in the past 10 years? Know what you don’t know. What do you consider to be the worst invention of the past 100 years? The art critic. What inspired your career choices? Legos. If you could have selected another career, what might you have been? Hedge fund manager—of course! What advice would you give to A&D students or those just starting out in the field? The most important thing you’ll ever design is your own path. Chart your own course. 64 contract september 2010

Table of Contents for the Digital Edition of Contract - September 2010

Contract - September 2010
Editor's Note
Focus: Eye of the Beholder
Practice: Making Rainmakers
Classic Bach
Created Equal
The New Days of Ore
Barefoot Chic
Keep the Faith
Designers Rate
Process:_Laser Dissection
Ad Index

Contract - September 2010