Contract - November/December 2010 - (Page 67)

brandreport 2010 The 2010 Contract Brand Report Awareness Survey was fielded as an Internet survey utilizing a random sample of Contract magazine subscribers. A total of 389 respondents completed the survey. Due to the breadth of the survey, not all respondents answered eve catego . As a quality control, respondents were double screened (by list identification and self reported occupation/company affiliation) to restrict participants to either an architectural or design function in one of four types of companies: • architectural firm • design firm • firm providing both architectural and design services • corporate architectural or design function (not affiliated with an industry manufacturing or distribution company) As in previous Contract Brand Report Awareness surveys, respondents were asked to identify the top three manufactures in each of 32 categories. Respondents were instructed to respond only for categories with which they have familiarity. All responses were unaided, no brand name prompts or lists were provided to assure responses were unbiased. Responses were tabulated and reported by each of the 32 categories as total, architect, designer, both and other. This survey provides a statistically valid comparison of results for the 2010 Contract Brand Report Awareness Survey with an overall margin of error of +/- 7.8 percent at the 95 percent confidence level. contract november/december 2010 67

Table of Contents for the Digital Edition of Contract - November/December 2010

Contract - November/December 2010
Editor’s Note
Focus: Suspended Reality
Palette of Time
House of Sweet Dreams
America’s Lounge
A Fine Winery
Mexico City Materialism
Risqué Business
Brooklyn Baroque
Reading on the Walls
Trends: The Real Social Network
Designers Rate: Lounge Seating
2010 Brand Report
Ad Index
Perspectives: Anurag Nema, Nemaworkshop

Contract - November/December 2010