Contract - January/February 2011 - (Page 76)

interiors awards exhibit By Stacy Straczynski Photography by Michael Haegele voestalpine Steelworld Brand Museum client: voestalpine location: Linz, Austria designer: KMS TEAM and jangled nerves project: “Light and color are key elements of the experience at the new, interactive voestalpine Stahlwelt (voestalpine Steelworld) Brand Museum,” says Michael Keller, managing partner at KMS TEAM and creative director behind the futuristic design project for the Linz, Austria-based steel company voestalpine. In 1995, voestalpine grew to become a global organization and expanded to include services beyond basic steel production. The company needed to reacquaint itself with the local community, as well as educate the public on its new brand image. “The main aspect we wanted to present was voestalpine’s full history. Where we stand on the value chain, it was important for us to give a comprehensive view from the raw material processes up to complex customer solutions,” says Gerhard Kürner, head of corporate communications at voestalpine Eurostahl. The towering shell of the new building features an array of color-changing, LEDs that envelope a molecular structure of 80 floating steel balls of varying sizes and measure up to more than 8 ft. in diameter. Select individual spheres serve as walk-in terminals with platforms for visitors to get an inside view of steel production, while interactive handrails and a vertical conveyor belt add to the attraction. 76 contract january/february 2011

Table of Contents for the Digital Edition of Contract - January/February 2011

Contract - January/February 2011
Editor’s Note
Exhibition: Orgatec
Corporate Philanthropy
The 32nd Annual Interiors Awards
Designers of the Year
Legend Award
Large Office
Public Space
Historic Restoration
Adaptive Reuse
Environmental Design
Designers Rate
Ad Index

Contract - January/February 2011