Contract - May 2011 - (Page 18)

industry Social Style StyleFactory adds a healthy dose of social media to New York Design Week From streaming Twitter feeds to real-time booth check-in, social media’s growing popularity has become prevalent at A&D trade shows. StyleFactory—the first online destination to unite quality design with social commerce by allowing site visitors to vote on which design concepts should be brought to market—is striving to become the official social platform at New York Design Week this year, held in conjunction with ICFF from May 14–17. After recently hosting a call for furniture prototypes, which challenged designers to submit designs that could break down into at least two parts to support a “Breakdown, Design in Your Hand” theme, the startup partnered with designer Bobby Berk to showcase the entries at the SoHo showroom Bobby Berk Home. “This is the first year we’ve sponsored our own event, and we plan on making believers in ‘community design.’ We’re opening up the borders of ICFF and the industry as a whole,” says Paul Choate, design scout for StyleFactory. “Audiences now can influence the design process itself from all over the world, as if they were right there with us in the event space.” Visitors to the interactive satellite event, hosted each evening during Design Week from 7 to 10 p.m., voted from their mobile devices for their favorite new furniture design prototypes via a QR code. Finalist designs were viewable online at as of May 12. Designers who were not able to submit actual prototypes had their Breakdown designs showcased on StyleFactory’s Web site, which streamed live on location. All designs will remain live on the site for 30 days afterward to be virtually voted on, as well. Choate says, “Social voting creates a platform for collecting design research so that industry manufacturers, designers, and consumers can make informed decisions about the products we develop and ultimately live with. It’s our dream to connect the innovator with the audience.” Scan the QR code above to view product prototypes and cast your vote.—SS Do it for the Kids (of Kathmandu) Design-focused nonprofit raises awareness for Nepalese orphans Brooklyn-based furniture maker Andrew Raible and photographer Jami Saunders last year launched the design-inspired nonprofit organization Kids of Kathmandu to raise awareness for Nepalese orphans. After spending their honeymoon volunteering at an orphanage in Kathmandu, Nepal, the newlyweds created Kids of Kathmandu ( to utilize photography, art, and design to raise funding for the 41 children, half of whom suffer from chronic malnutrition. The organization recently hosted its first initiative, The Desk Project, which called designers to create unique children’s desks to support the orphans’ education. Eleven designers submitted products, including Andrew Raible from Standard41, Andrew Rumpler of Nine Stories Furniture Co., Ben Strear of Strear Built, Bill Hilgendorf from Uhuru, Brian DeRosia, and Daniel Moyer of Daniel Moyer Design, Eric Manigian and Desk by MADE (image courtesy of Kids of Katmandu) James Harmon from Workshop, Mark Righter from Cambium Studio, and the design teams at firms MADE and Wadaly. The 11 desks were auctioned off at the Kids of Kathmandu inaugural fundraising gala, held in New York City on May 12. The event featured a photographic art installation that showcased large-format photos of children from the orphanage; photos also were available for sale to raise funds for the orphans. “Our inaugural Fundraising Gala was an engaging evening,” say Raible and Saunders. “Between the unique custom-made desks, large-format photographs of the children, and a room full of socially conscious and design-savvy New Yorkers, the gala brought together much of what New York is all about. More information is available at—SS 18 contract may 2011

Table of Contents for the Digital Edition of Contract - May 2011

Contract - May 2011
Resources: Salone Internazionale Del Mobile
Exhibition: Neocon® Preview
Focus: Timeless Tradition
Focus: In the Nude
Green: Does It Cost More to Build Green?
Practice: Gimme Some Slack!
Hat Trick
Eloquent Transformation
New Life
Design Alchemy
Home Cooking
Hive Life
Par Excellence
Designers Rate
Process: Cultural Connection
Process: Productive, People-Friendly Places
Ad Index

Contract - May 2011