Simple, robust materials like polished concrete, raw steel, glass, and plywood reference the working roots of the Levi brand in its latest store in New York’s Meatpacking District (this page). A vintage cast-iron libra stack serves as an adjustable display near the entrance, while bulletin boards overhead provide easy-to-change signage for sales or other promotional announcements. The extra-deep vitrine near the entrance allows displays to face inward toward the store, as well as out toward the street. A view from the back of the space (opposite) looking toward the entrance reveals the store’s layout, with benches and stools for the rear cash wrap (le ) and an on-site tailor (right), and the central staircase separating the women’s section from the men’s.
contract july/august 2011
Table of Contents for the Digital Edition of Contract - July/August 2011