Contract - April 2012 - (Page 28)

product focus Graphic Statements The Infused Veneer collection enhances ambience through warm woods and attractive graphics Incorporating wall art or graphics in a staid commercial space can provide real visual impact while avoiding the cost of a major renovation. Add to that the warmth of wood and it’s a winning combination for hospitality and retail environments in particular. The Infused Veneer collection by B+N Industries is just that, a line of graphic 48-by-96-inch architectural panels in walnut, cherry, or maple finishes. But what sets this product apart from other embellished veneers is that instead of applying decals or printing onto the surface, the company infuses UV-cured dye into the material and then adds a clear protective coat, making the visuals fade- and scratch-resistant. Essentially, the imagery becomes “part of the wood grain, giving it a mellow, authentic feel,” says Kevin McPhee, B+N’s creative and marketing director. “The panels feel like they have been there for ages.” The collection’s 172 image offerings run the gamut from graffiti and textural patterns to antique maps and vintage wine labels, and 28 were culled from photography resources or the staff’s own travel albums; some designs were produced by McPhee himself. The company plans to expand its library and introduce special editions by well-known artists, but custom graphics can be applied. Using a special cleat system, the veneers can easily be installed onto existing walls and swapped as desired with updated designs. The collection isn’t just decorative, however. All of the veneers are backed by ¾-inch-thick wood to make them mountable for shelves and other wall hardware. —Sheila Kim reader service No. 211 aprIl 2012

Table of Contents for the Digital Edition of Contract - April 2012

Contract - April 2012
Industry News
Product Focus: What Goes Around Comes Around
Product Focus: Graphic Statements
Product Briefs: Hospitality, Indoors and Out
Trump International Hotel & Tower Toronto
Union Jacks
ESPA at the Istanbul Edition
Nobu Beijing
St. Regis Bal Harbour Resort
Practice: ASID Profiles the Design Industry
Designers Select: Rugs and Carpet
Ad Index
Pritzker Prize

Contract - April 2012