Contract - August 2012 - (Page 152)
neon hues from Wolf-gordon’s Vescom collections, textures from London Chic, and the strong graphics of karim rashid’s summit and Digital nature are among the featured products cladding facets of a Wolf-gordon installation at neoCon® 2012. The company is currently looking to donate the completed piece to a school with a design program.
KarlssonWilker Exposes the Many Facets of Wolf-Gordon
Visitors to NeoCon® 2012 were greeted by a temporary installation in the lobby of the Merchandise Mart that was, in more ways than one, off-the-wall. The multi-faceted sculpture, suspended by wire above the Mart’s east escalator, has an aluminum-faced plastic structure supporting more than 200 of Wolf-Gordon’s most popular wallcovering, textile, and paint products on Ultraboard backing. It was the brainchild of Wolf-Gordon’s Chief Creative Officer Marybeth Shaw, in collaboration with graphic design studio KarlssonWilker and fabrication cooperative the Guild. Inspired by Bruno Taut’s Glass Pavilion of 1914, the project started out with two-dimensional sketches that developed depth organically as the design process continued. “My initial concept of a structure with
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myriad facets in our textiles and wallcoverings was meant to showcase the scope of Wolf-Gordon’s product line,” Shaw tells Contract. To further communicate this message, KarlssonWilker designed a promotional brochure that highlights Wolf-Gordon milestones and provides background on the company’s range of product offerings. A transparent advertising campaign ran concurrently with the project’s growth. “We agreed on a process, not a final outcome,” says KarlssonWilker’s Jan Wilker of the organic nature of the project. “In the first advertisement in January, we started with the vague idea of something dynamic, angular, and colorful, and that would evolve over the next three advertisements into an expressively vibrant, geometric explosion of Wolf-Gordon’s progressive product palettes.” —EMILY HOOPER
contractdesign.com
july | august 2012
pHoTograpHy: jamEs sHanks
EXHIBITIon: nEoCon®
http://www.contractdesign.com
Table of Contents for the Digital Edition of Contract - August 2012
Contract - August 2012
Editorial
Industry News
Product Focus: One Size Fits All
Product Focus: By the Hand of the Painter
Product Focus: The Future Is Bright
Product Briefs: Team Players
best of NeoCon®
Sanofi Headquarters
Microsoft Vienna
Gensler Bangkok
St. Regis Sanya Yalong Bay Resort
International Design and Practice: Lessons from an Expert Abroa
Competition: Inspirations Awards
Practice: Gensler Exchange
Designers Select: Fabric
Sources
Ad Index
Exhibition: KarlssonWilker Exposes the Many Facets of Wolf-Gordon
Contract - August 2012
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