Contract - March 2013 - (Page 64)

Edie Weiner, President, Weiner, Edrich, Brown, Inc. (WEB) PHOTOGRAPHY COURTESY IRWIN MILLER (RIGHT; BACKGROUND) FORUM John Snavely, Creative Director, Samsung Rachel Minnery, AIA, Architect, Environmental Works; Chair, AIA Disaster Assistance Committee Rachelle Schoessler Lynn, FASID, national presidentelect of ASID; John Czarnecki, Assoc. AIA, Contract editor in chief; and Cheryl Durst, Hon. FIIDA, EVP/CEO of IIDA. Contract Design Forum Looks Toward the Future Snavely followed up with direct ways of crafting the future The future—and what it holds for the design industry and business through examples of emerging technologies, drawing from his world—was the focus of Contract magazine’s annual Design Forum in experience as a trained architect with a degree from MIT and a prior Woodinville, Washington, last November. The forward-thinking theme proved ever more appropriate as the invitation-only event commenced tenure as the design lead for the Envisioning Team at Microsoft. Much just days after Hurricane Sandy hit the East Coast. Members of Contract’s of his career has been focused on crafting an inspiring vision of the Editorial Advisory Board, invited guests, and event sponsors considered future of technology and productivity, with a unique understanding of how it relates to the built environment. And as creative director at their roles in crafting the built environment and ways they could help Samsung, he is now developing three-dimensional printers that those affected by the super storm rebuild. Leading the event’s improve on technology that has been in existence for years. Citing discussions were Edie Weiner, president of Weiner, Edrich, Brown, Inc.; concrete examples from Neil Gerschenfield, Andre Chavez, and Enrico John Snavely, creative director of Samsung; and Rachel Minnery, AIA, an architect at Environmental Works and chair of the national American Dini, he connects 3-D printing to interiors and buildings, but also beyond those arenas. “Of course [this technology] is going to impact Institute of Architects Disaster Assistance Committee. industries like interiors and furniture,” Snavely says. “You can imagine a The event kicked off with a keynote presentation from Weiner, printer like this attached to a Mars rover building habitable structures who has consulted for over 400 corporate, academic, and government for us in preparation for our landing—and it is cheap.” clients ranging from the U.S. Congress to Fortune 500 companies in In the Forum’s final presentation, Minnery inspired attendees by identifying opportunities in the areas of marketing, product illustrating how architects and related design professionals can apply development, strategic planning, investments, human resources, and their skills and expertise in building-assessment endeavors as part of public affairs. Her process begins with challenging her clients and disaster relief and recovery. Her talk was timely, as she was in the midst audiences to “see through the eyes of a child or the eyes of an alien of coordinating architects’ efforts to respond to Hurricane Sandy. For from another planet, as though it were the first time you had ever seen her work in this area, Minnery has been named recipient of a 2013 AIA this.” In addition to specific examples of what the future may hold, Young Architect Award. Weiner offered the audience members guidance to help them think The Contract Design Forum was made possible by sponsors differently about their own future: She presented an optical illusion that, to one person, appears as an urn with a marketplace for pottery wheels, Bolyü, Haworth, Herman Miller, Humanscale, Milliken, Mohawk Group, paint, and glaze and, to another, looks like two faces, with a marketplace Shaw Contract Group, SitOnIt Seating, Steelcase, Teknion, Universal Fibers, and Wilsonart. —EMILY HOOPER for cosmetic surgery. “Nobody has changed the picture; you have changed your focus and all of a sudden the world is different,” she said. “The economics, practicality, opportunities, and challenges of what you’re looking at are completely different.” 64 MARCH 2013

Table of Contents for the Digital Edition of Contract - March 2013

Contract - March 2013
Industry News
Columnist: Gaining Projects in the Education Market
Exhibition: Cevisama
Product Focus: On the Move
Product Briefs: Education
University of Toronto Rotman School of Management
Bangkok University Imagine Lounge
Lorain County Community College iLoft
Joan and Sanford I. Weill Hall, Sonoma State University
Forum Overview: Contract Design Forum Looks Toward the Future
Designers Select: Education Solutions
Ad Index

Contract - March 2013