Contract - May 2013 - (Page 148)
perspectives
An interview with Vijay Kumar,
author of 101 Design Methods: A
Structured Approach for Driving
Innovation in Your Organization
Design thinking is a method that can be applied to nearly any
endeavor, business scenario, or social reform. in his book,
101 Design Methods: A Structured Approach for Driving Innovation
in Your Organization (Wiley, 2012), author vijay Kumar describes
how design methods can be applied as a science, rather than an
art, through practical steps of observation, reframing, ideation,
prototyping, and planning.
Kumar is a professor at the graduate school of design at
illinois institute of technology (iit), the iit institute of Design,
in chicago where he leads the strategic design planning and the
design methods programs. He has used structured methods,
tools, and frameworks for conceiving reliable human-centered
innovations and turning them into strategic plans for
organizations. He has consulted for Autodesk, Motorola, pfizer,
proctor & Gamble, sc Johnson, steelcase, target, t-Mobile, and
many others.
in this interview with Contract, Kumar sheds light on design
thinking as a process.
What are the four major assumptions that organizations make that
prevent them from achieving systemic innovation?
Assumption 1: Many organizations consider that innovation as it is
currently practiced is good enough.
Organizations, especially successful ones, are often so good in
continuously improving their offerings that they do not really want to
“shake the boat.” They do not feel the need to go onto new but risky
grounds, especially since significant changes are needed for
long-lasting and groundbreaking systemic innovations.
Assumption 2: innovation is often considered the responsibility of
the executives.
Leaders in organizations are often proactive in becoming successful
through innovation. But the challenge of making systemic innovation
148
real in the marketplace depends a lot on the ingenuity of the teams
who are in charge of executing these ideas. Teams must have the
competency to create plans and actions for successfully taking
innovations to the market.
Assumption 3: innovation is often considered the responsibility
of practitioners.
Practitioners of innovation often try to work out all the details
themselves, but they need to ensure that their ideas fit with a rational
and profitable strategy for everyone in their organization.
Assumption 4: innovation planning is considered an oxymoron.
Measured, structured approaches to innovation do exist, and they can
help teams collaborate and co-create innovations in very deliberate
ways. Innovation is much too important for organizations not to
understand how it can be reliably planned and practiced.
Briefly describe your four core principles of successful innovation.
principle 1: Build innovations around people’s experiences.
An innovation—whether it is a product, service, environment, process,
or any other—is going to be used by people. To make an innovation
successful, it is a good idea to deliberately build the innovation around
people’s needs, activities, motivations, aspirations, and interactions—in
short, their whole experience.
principle 2: think of innovations and systems.
An innovation belongs to a larger system of interconnected and
interacting parts. In our sincere efforts to focus on the specific
innovation we are building, we sometimes find it difficult to take a step
back and think of the big picture as a system. If we can deliberately
understand how this larger system works, we will be able to better
create and successfully deliver offerings that are more connected
and fitting.
principle 3: cultivate an innovation culture.
Thinking about new possibilities, both short-term and long-term, and
acting on them on a continuous basis, should be built into the culture of
an organization and become a habit for everyone, whether an
accountant, engineer, or business development manager. Of the four
principles being discussed here, this one is the biggest challenge.
principle 4: Adopt a disciplined innovation process.
The process of innovation can no longer be just intuitive in nature.
Disciplined, structured, rigorous, and repeatable processes are needed
to deal with the complex and densely connected context today.
These innovation processes exist in parallel to many other equally
important processes in an organization, and we need to integrate them
well. Innovators need to synthesize processes from design, technology,
business, and other areas.
contractdesign.com
MAY 2013
http://www.contractdesign.com
Table of Contents for the Digital Edition of Contract - May 2013
Contract - May 2013
Contents
Editorial
Industry News
Columnist: Attending NeoCon® to Enhance the Knowledge Base of You and Your Client
Exhibition: GlobalShop 2013
Exhibition: Coverings 2013
Exhibition: Salone Internazionale de Mobile
Product Focus: Midcentury Made Modern
Product Focus: Uninterrupted Workflow
NeoCon® preview
BBC North
Paul Hastings Atlanta
3M Headquarters
Federal Center South Building 1202
Adobe
Atlassian II
An interview with Vijay Kumar, author of 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
Designers Select: Office
Sources
Ad Index
Commentary: On MoMA’s Plans for its Modern Neighbor
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