Contract - May 2013 - (Page 42)
Everything Retail at GlobalShop 2013 in Chicago
photography: courtesy globalshop
industry news
1
2
For globalshop, attendees
streamed into Mccormick
place west (1) and onto the
expo floor (3), which boasted
more than 600 exhibitors. herb
sorensen (2), author of Inside
the Mind of the Shopper and
founder of consulting firm
tns sorensen, presented the
keynote session. attendees
danced the night away (4) at
the globalshop opening night
party at enclave.
3
The retail industry gathered at Chicago’s McCormick Place West in
mid-April for GlobalShop, the largest annual tradeshow for the store
design, visual merchandising, and in-store marketing industries.
Attendees got a first look at the newest products—from shelving
and showcases to lighting, flooring, signage, and the latest
in-store technology.
Prevalent trends included the tendency towards minimalism and
seamless integration of technology, where decluttered spaces
showcase a highly edited selection of products. Nicole Guarascio, a
trend specialist for Stylesight, referred to this approach as “quietude,”
describing a tranquil, modest look with a neutral color palette, smooth
surfaces, and soft glazing effects. Though technology is ever-present,
retailers are beginning to blur the divide between physical stores and
their online presence by integrating kiosks, outfitting associates with
tablets, and equipping fitting rooms with technology to help shoppers
create outfits.
The week’s conference schedule included 27 informative sessions,
kicked off by Herb Sorensen’s keynote address, “Training Shoppers to
42
4
Buy: Harness the Power of Habit and the Subconscious.” He pointed to
research on shopper movements, revealing that customers are typically
attracted to open spaces, though he believes retailers tend to put too
much emphasis on moving customers. He suggested using signage to
direct them to top selling products, or placing end caps and mid-caps
to create focal points for shoppers. “Stop trying to get them to do
something, and help them to shop quicker, which improves sales,”
Sorensen said.
Day one of GlobalShop concluded with the A.R.E. Design Awards
at the Hard Rock Cafe, at which Tiffany & Co.’s SoHo store took home
the coveted Store of the Year award. The GlobalShop Opening Night
Party at Enclave followed the awards. Another highlight was the popular
Retail Roundtable, in which attendees connected directly with retail
VIPs. New special events included the Power Lunch, which began with a
presentation on today's driving factors in retail by Nielsen’s Todd Hale,
and the Brand Breakfast, which featured a panel from top brands
discussing their views on the industry. —lauren mitchell
contractdesign.com
may 2013
http://www.contractdesign.com
Table of Contents for the Digital Edition of Contract - May 2013
Contract - May 2013
Contents
Editorial
Industry News
Columnist: Attending NeoCon® to Enhance the Knowledge Base of You and Your Client
Exhibition: GlobalShop 2013
Exhibition: Coverings 2013
Exhibition: Salone Internazionale de Mobile
Product Focus: Midcentury Made Modern
Product Focus: Uninterrupted Workflow
NeoCon® preview
BBC North
Paul Hastings Atlanta
3M Headquarters
Federal Center South Building 1202
Adobe
Atlassian II
An interview with Vijay Kumar, author of 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
Designers Select: Office
Sources
Ad Index
Commentary: On MoMA’s Plans for its Modern Neighbor
Contract - May 2013
https://www.nxtbook.com/nxtbooks/contract/201405
https://www.nxtbook.com/nxtbooks/contract/201404
https://www.nxtbook.com/nxtbooks/contract/201403
https://www.nxtbook.com/nxtbooks/contract/iida_red2014
https://www.nxtbook.com/nxtbooks/contract/201401
https://www.nxtbook.com/nxtbooks/nielsen/contract_201312
https://www.nxtbook.com/nxtbooks/nielsen/contract_201311
https://www.nxtbook.com/nxtbooks/nielsen/contract_201310
https://www.nxtbook.com/nxtbooks/nielsen/contract_201310_v2
https://www.nxtbook.com/nxtbooks/nielsen/contract_201309
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130708
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130708_neocon_supplement
https://www.nxtbook.com/nxtbooks/nielsen/contract_201306
https://www.nxtbook.com/nxtbooks/nielsen/contract_201305
https://www.nxtbook.com/nxtbooks/nielsen/contract_201304
https://www.nxtbook.com/nxtbooks/nielsen/contract_201303
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130102
https://www.nxtbook.com/nxtbooks/nielsen/contract_201212
https://www.nxtbook.com/nxtbooks/nielsen/contract_201211
https://www.nxtbook.com/nxtbooks/nielsen/contract_201210
https://www.nxtbook.com/nxtbooks/nielsen/contract_201209
https://www.nxtbook.com/nxtbooks/nielsen/contract_ncw_201208
https://www.nxtbook.com/nxtbooks/nielsen/contract_201208
https://www.nxtbook.com/nxtbooks/nielsen/contract_201206
https://www.nxtbook.com/nxtbooks/nielsen/contract_201205
https://www.nxtbook.com/nxtbooks/nielsen/contract_201204
https://www.nxtbook.com/nxtbooks/nielsen/contract_201203
https://www.nxtbook.com/nxtbooks/nielsen/contract_20120102
https://www.nxtbook.com/nxtbooks/nielsen/contract_20111112
https://www.nxtbook.com/nxtbooks/nielsen/contract_201110
https://www.nxtbook.com/nxtbooks/nielsen/contract_201109
https://www.nxtbook.com/nxtbooks/nielsen/contract_2011neoconwinners
https://www.nxtbook.com/nxtbooks/nielsen/contract_201108
https://www.nxtbook.com/nxtbooks/nielsen/contract_201106
https://www.nxtbook.com/nxtbooks/nielsen/contract_201105
https://www.nxtbook.com/nxtbooks/nielsen/contract_201104
https://www.nxtbook.com/nxtbooks/nielsen/contract_201103
https://www.nxtbook.com/nxtbooks/nielsen/contract_20110102
https://www.nxtbook.com/nxtbooks/nielsen/contract_20101112
https://www.nxtbook.com/nxtbooks/nielsen/contract_201010
https://www.nxtbook.com/nxtbooks/nielsen/contract_201009
https://www.nxtbook.com/nxtbooks/nielsen/contract_20100708
https://www.nxtbook.com/nxtbooks/nielsen/contract_201006
https://www.nxtbook.com/nxtbooks/nielsen/contract_201005
https://www.nxtbook.com/nxtbooks/nielsen/contract_201004
https://www.nxtbook.com/nxtbooks/nielsen/contract_201003
https://www.nxtbook.com/nxtbooks/nielsen/contract_20100102
https://www.nxtbook.com/nxtbooks/nielsen/contract_200911
https://www.nxtbook.com/nxtbooks/nielsen/contract_200909
https://www.nxtbook.com/nxtbooks/nielsen/contract_200910
https://www.nxtbook.com/nxtbooks/nielsen/contract_200908
https://www.nxtbook.com/nxtbooks/nielsen/contract_200907
https://www.nxtbook.com/nxtbooks/nielsen/contract_200906
https://www.nxtbook.com/nxtbooks/nielsen/contract_200905
https://www.nxtbook.com/nxtbooks/nielsen/contract_200904
https://www.nxtbook.com/nxtbooks/nielsen/contract_200903
https://www.nxtbook.com/nxtbooks/nielsen/contract_200902
https://www.nxtbook.com/nxtbooks/nielsen/contract_200901
https://www.nxtbookmedia.com