Display & Design Ideas - April 2009 - (Page 42)

42 | Right Light Branding with lighting Interior design students at the University of Oklahoma propose distinctive illuminated store plans By Vilma Barr, New York Editor F or the fall 2008 semester, interior design students at the University of Oklahoma were assigned a four-week project to design selling spaces with lighting suitable for occupancy by leading international fashion brands. Financial support for the project was provided by a $20,000 grant from The Nuckolls Fund for Lighting Education. The course was created by architect Abimbola O. Asojo, director and associate professor of interior design, part of the College of Architecture. “Third-year interior design students were introduced to lighting concepts, design principles and architectural elements,” Asojo explains. “Among the topics covered were lighting sources, color, psychological aspects and daylighting, along with energy management, codes and coordination of lighting with mechanical systems.” Field trips to Oklahoma City to a design ﬁrm and a lighting distributor gave students ﬁrsthand exposure to contemporary lighting technology. Asojo established the parameters of the store design exercise, which included a 30-ft.-by-30-ft. space in a metropolitan airport and the design of display space and lighting for one of 19 companies. Emphasis was placed on different layers, including lighting, brightness hierarchy, controls and color, integrated with two-dimensional and three-dimensional elements. Here are four solutions selected by Asojo from his students’ designs. Gucci To attract foot trafﬁc with a visually dynamic view in the airport’s walkway, Stephanie Troop’s plan was based on a contemporary linear geometric theme. She applied four layers of lighting to deﬁne the requirements of the space. She selected LEDs for task lighting, cove lighting, and for freestanding clothing displays. Accent lighting above the ceiling-suspended Gucci logo imparts an overhead glow. Focal and display lighting are warm white LEDs. Energy-efﬁcient PAR 38 lamps were chosen for ambient illumination. Burberry Megan Martin separated the store for men on one side, women on the other, with common items in the center and the cashwrap at the rear in front of the focal wall. A chandelier comprised of four Burberry umbrellas containing MR-16 lamps communicates the familiar plaid identity. Cove lighting is provided by 12V, AR111 lamps. For each built-in shelf, Martin speciﬁed undermounted linear LED lamps. Shelving units are additionally illuminated by recessed 8-in. compact ﬂuorescent downlights, also suggested for the focal wall behind the cashwrap. Three pendant lights with 40-watt incandescent lamps add a decorative element above the cashwrap. | April 2009

Table of Contents for the Digital Edition of Display & Design Ideas - April 2009

Display & Design Ideas - April 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Quick Tips
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Jewelry
Harvey Nichols Jakarta
Historic Renovations
A.R.E. Design Awards
McDonald’s
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank

Display & Design Ideas - April 2009