DDi - March 2011 - (Page 44)

44 | retail for T trends 2011 Leading merchants and consultants share their thoughts about top trends for the year by Janet Groeber rends rarely begin and end neatly in a calendar year. To wit: 2011, the first year of a new decade, no doubt retailers and consultants will continue to explore smartphone apps for online opportunities, for example. The proliferation of these apps suggests this trend has evolved into a fullblown movement. But, after nearly three years of austerity, are retailers poised to again experiment with new bricksand-mortar concepts and tweaks in their attempt to appeal to customers interested in shopping for “wants” rather than “needs?” DDI asked a number of retailers and consultants their thoughts. Read on to find out what they’re predicting... The food experience | March 2011 Photo: Courtesy of Schnuck Markets Inc. Of course, we all must eat. Making basic-needs purchases “easier, more accessible and mainstream is a trend,” says Gwen Newland, director of design for H-E-B, the San Antonio-based supermarket chain. Making healthy food options approachable, environmental products relevant and providing opportunities where families and friends can gather with enjoyment will be critical to engaging customers, Newland explains. “It’s not new for customers to look to retailers for ideas and options, but how we deliver on solutions could be,” she adds.

Table of Contents for the Digital Edition of DDi - March 2011

DDi - March 2011
Contents
From the Editor
Newsworthy
Shopper Insights
Greentailing
Editor's Choice
Design Snapshot: Kusmi
Design Snapshot: Avril
Channel Focus: Toy Store
Longo’s
Brown Thomas
11 Retail Trends for 2011
Bloomingdale’s
The Exchange
Lola
White Castle
Design Leaders 2011
GlobalShop
Show Coverage
Right Light
In-Store Technology
Product Spotlight
Classifieds
Calendar
Advertisers
Shopping With Paco

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