DDi - November/December 2011 - (Page 20)
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20 | New York Section
1 77kids NYC Style Lab 1551 Broadway, at 46th Street American Eagle opened its first-ever Manhattan location for its 77kids fashion brand in the ground floor of its Times Square flagship. The store features a high-tech, interactive environment and a hip, New York vibe.
Photo: Elizabeth Lippman
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label, C. Wonder aims to be a lifestyle store with affordable prices and an W 92ND ST overtly colorful, preppy-yetcontemporary vibe. 8 David Yurman 712 Madison Ave., W 88TH at 63rd Street ST A landmarked 1871 townhouse on Madison Avenue has been transformed into the new David Yurman flagship store.
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Retail to see in New York
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2 Alexander Wang 103 Grand St., at Mercer Street The first-ever freestanding Alexander Wang store is located in SoHo and features a laid-back-yetluxury appeal, including a swinging hammock and a cage-like sculpture. 3 Apple 767 Fifth Ave., between 58th and 59th streets Apple’s Fifth Avenue flagship reopened after a reported $6.7 million renovation, including a new exterior cube, now constructed of 15 massive glass panes, versus 90 in the original design. 4 Athleta a-216 Columbus Ave. and b-1517 Third Ave. (two stores) Gap Inc. has opened two new stores for its Athleta sportswear/yoga brand— one in the Upper West Side and another in the Upper East Side. 5 Barneys New York, Gaga’s Workshop 660 Madison Ave., Fifth Floor Lady Gaga is taking over an entire floor of Barneys’ Madison Avenue store, transforming it into Gaga’s version of Santaland. We’ve heard monster-like creatures and giant wigs may be involved. 6 Brooks Brothers 901 Broadway, near 20th Street This new Flatiron District concept store is not your daddy’s Brooks Brothers, with vintage video games, free WiFi, exposed brick and antique furniture catering to college students and young professionals. 7 C. Wonder 72 Spring St., at Crosby Street A new venture from Christopher Burch, exhusband to Tory Burch and co-founder of her
9 Denim Habit 346 W. 14th W 81ST ST St., between Eighth and Ninth avenues The new Denim Habit store in the Meatpacking District W 78TH ST features a 500-sq.-ft. “man cave”—complete with sofas, a big-screen TV and a pool table—in the store’s lower level for customers’ W 74TH ST significant others. 10 Diane von Furstenberg 135 Wooster St., between Prince and Houston streets Diane von Furstenberg opened its second New York boutique—a new retail concept that is expected to serve as a blueprint for future DVF stores, with cast-iron architecture, exposed brick walls and reclaimed barnwood floors.
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11 Dior 21 E. 57th St., near Madison Avenue The new Dior flagship features décor that pays homage to Dior’s boutique on Avenue Montaigne in 55TH ST W Paris, but with a New York twist. The exterior steals the show, with a façade gleaming in customized W 51ST ST LED light panels.
Photo: Courtesy of Rosco Inc.
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12 Diptyque 377 Bleecker St., between 47TH ST W Charles and Perry streets French perfume brand Diptyque features 180 hand-painted, suspended mirrors, with references to New York’s industrial Art Deco heritage.
Photo: Michael Franke
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13 Drybar 4 W. 16th St., near Fifth Avenue Drybar is a unique “antisalon” that provides only blow-outs—signature hair styling services with no cutting or coloring—in a fun and dynamic atmosphere.
Photo: Paul Rivera/Archphoto
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November/December 2011
Table of Contents for the Digital Edition of DDi - November/December 2011
DDi - November/December 2011
Table of Contents
From the Editor
From the Show Director
Retail Design Collective
Showroom Map
Products
New York Retail Map
DDi Buyers' Guide 2011
Company Listing
Product Category Index
Product Listing
Classifieds
Advertisers
Calendar
DDi - November/December 2011
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