DDi - August 2012 - (Page 30)

30 | A passion for wine By Jenny Schrank hen it comes to selection, 8,000 wines, 2,500 beers and 1,000 spirits are enough to make anyone say “wow.” But it is the organization, presentation and overall experience of the Total Wine & More stores that create the true essence of this retailer’s wow factor. Potomac, Md.-based Total Wine & More has Total Wine & More’s new Dallas prototype offers a supersized yet soulful shopping experience W | maintained a foothold in the beer, wine and spirits industry for the last 20 years. Since 2005, the company has been implementing a prototypical store design as it expands along the East Coast and across the country. Over the last year, Total Wine has made a concerted effort to infuse more passion into this prototype as it aims to elevate the customer experience. This soulful experience is evident at the new 30,000-sq.-ft. store in Dallas. With the help of Baltimore, Ohio-based Rumora Studios, Total Wine transformed a former OfficeMax building to reflect the essence of its brand and core values— incredible selection, great service, lowest price and passion. “Our store design had good bones—a nice August 2012

Table of Contents for the Digital Edition of DDi - August 2012

DDi - August 2012
Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Harry Potter
Total Wine & More
Visual Super Section
DDI Student Window Challenge
Store Windows Showcase
Visual Products
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - August 2012

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