Green & Design - March/April 2009 - (Page 4)

editorial Welcome to Green & Design Sustainability is not a trend, it’s a movement, and one that is likely to effect massive change in our lives and in our world if it has not already begun to do so. There are those who bought in to the principles of green design early, intent on doing the right thing, and they largely have been credited with being the influential pioneers of sustainability. There are those who held back for concern over fiscal responsibility: Green design was too costly, or had too long of a payback time. These people are quickly learning that today the most pressing question surrounding sustainability may not be “How much will it cost to go green?” but rather, “How much will it cost not to?” Regardless of where you lie on the spectrum, between early adapter or late follower, everyone on the real estate, design, and construction team seems—finally— to be headed in the same direction. As sustainability becomes more elemental to the way we conduct business, the need for reliable information surrounding the complex choices and inexact science of green design is more pressing than ever. At Nielsen Business Media, we possess a unique opportunity to cover the issues from multiple perspectives on the building team through the collective lens of our sister publications Contract, Hospitality Design, Display & Design Ideas, Kitchen & Bath Business, Multi-Housing News, and Commercial Property News. Thus the introduction of Green & Design, a new information resource covering all the developments shaping the future of sustainability in commercial design and construction. Green & Design will leverage our group knowledge and expertise to deliver relevant content that equips members of the real estate design and construction community with the tools they need to build green more efficiently and profitably. G Patrick Brennan Vice President, Design Media Group Jennifer Thiele Busch Editorial Director Katie Weeks Senior Editor Jonathan Marsland Creative Director Barbara W. Lau Production Manager Editorial Advisory Board Alison Embrey Medina, Editor, DDI Magazine; Tara Mastrelli, Managing Editor, HD Magazine; Diana Mosher, Editor, MultiHousing News; Suzann Silverman, Editor, Commercial Property News; Christina Trauthwein, editor, Kitchen + Bath Business Editorial Offices 646-654-4500 phone 770 Broadway, 13th Floor New York, NY 10003 President: Greg Farrar Senior Vice Presidents: Michael Alicea (Human Resources); Sloane Googin (Finance); Mark Hosbein (Marketing); Gerry Byrne (Media & Entertainment); Sabrina Chow (Brand Media and Corporate Development); David Loechner (Retail); Joe Randall (Building & Design); Mary Kay Sustek (Central Services) Vice Presidents: Howard Appelbaum (Licensing): Jennifer Grego (Manufacturing & Distribution); Joanne Wheatley (Audience Marketing) 04 | March/April 2009

Table of Contents for the Digital Edition of Green & Design - March/April 2009

Green & Design - March/April 2009
Beyond Fad
Book Review
Generation Green
Green Flags
LEED for Retail
Hola, la Ciudad
Eco-Mountain High
Beautiful Vision
A Better Bean
Under the Influence
Extreme Environmentalist
Leading LEED
To LEED or Not to LEED?
Products: Designer’s Picks
The Many Shades of Green
Ad Index

Green & Design - March/April 2009