Green & Design - July/August 2009 - (Page 18)

essay Firmly Planted Ensuring Human Scale to Super-tall and High-impact Structures By John Wong Buildings can be inspiring and memorable, especially those that are strikingly different, incorporate unusual elements, or surpass the 100-story mark of super-tall high-rises. They build an image that can brand a corporation or raise a city’s stature. Their success also ultimately depends on how they serve their occupants and visitors. Large-scale, city-defining structures serve critically important purposes and there is too much at stake to risk them not becoming the well-used facilities they are intended to be. Yet, without fully anticipating their on-the-ground integration with the community, large structures can end up creating ghosttown plazas, ignored entries, empty sidewalk cafes and retailers, and dark and unwelcome street-canyons. How can cities, designers, developers, and project sponsors ensure land-level People-Oriented Plazas Attract People success? How can new projects be as globally-celebrated and locally used as Street-level spaces too often are left to the Hangzhou Hubin historic urban lake- standard plaza design, where a few 18 front in China, the San Francisco Academy of Sciences museum, Victory Plaza in Dallas, or Los Angeles’ new Avenue of the Stars urban plaza? In our work creating site-planning and landscape architecture around the world, SWA Group has identified a number of ground-level strategies that make highimpact structures even more successful: | July/August 2009

Table of Contents for the Digital Edition of Green & Design - July/August 2009

Green & Design - July/August 2009
Is Carbon Neutral Possible?
Growing Green
Firmly Planted
The Energizer Effect
Natural Wonders
Above the Fray
Northern Exposure
Industrial Chic
Walking the Walk
Green Building Goes Global
Here Come the Lawyers
Do You Have to be LEED to be Green?
Ad Index

Green & Design - July/August 2009