Hospitality Design - October 2009 - 71
jetblue special feature By Stacy Shoemaker Rauen happy waiting JetBlue taps top designers to reinvent gate-side hospitality Designed by some of the industry’s top firms, complete with fine dining restaurants, hip lounge areas, and innovative technology, JetBlue’s new Terminal 5 (T5) at JFK Airport in New York is reducing travel anxiety and even giving travelers a reason to be a few hours early for their flights. “We took the approach forget we are in an airport and what has been done before,” says Rick Blatstein, CEO of OTG Management, which handled the terminal’s F&B. “Let’s create something they have never seen.” And the innovation paid off: it has the highest F&B revenue per enplaning passenger among U.S. airport terminals. Paradigm Shift Behind the iconic Eero Saarinen-designed TWA terminal, T5’s modern, low profile and angular shape made of steel and glass complements and announces something new. Inside, “the scale is very different” than most terminals, explains Bill Hooper, principal in charge of the project for Gensler, the architect and overall interior designer of the $743 million project. No grand front hall here; instead the white-clad curving concourse’s width is sized a bit more generously back toward the ticket hall. And considering that most travelers spend less time in the departure hall (thanks to printing boarding passes at home, check-in kiosks, pre-security anxiety) 90 percent of retail and dining, and most of the creative design elements are found Above: The marketplace at JetBlue’s Terminal 5 at JFK Airport, home to most of the restaurants, retail, a grandstand, platform, and ring of monitors. Below: T5’s steel and glass façade sits behind and complements Eero Saarinen’s original TWA building. (Photo by Prakash Patel.) www.hdmag.com October 2009 Photo by David Joseph
http://www.hdmag.com
Table of Contents for the Digital Edition of Hospitality Design - October 2009
Hospitality Design - October 2009
Contents
Online Contents
From the Editor
News
London Roundup
Calendar
Designer Profile
To Market
To Market
Special Feature
Special Feature
Chrome
Michelberger
Seeko’o
Bungalow
Tokyo Disneyland Hotel
The Original
Back Space
Hospitality Design - October 2009 - Hospitality Design - October 2009
Hospitality Design - October 2009 - Cover2
Hospitality Design - October 2009 - 1
Hospitality Design - October 2009 - 2
Hospitality Design - October 2009 - 3
Hospitality Design - October 2009 - 4
Hospitality Design - October 2009 - 5
Hospitality Design - October 2009 - 6
Hospitality Design - October 2009 - 7
Hospitality Design - October 2009 - 8
Hospitality Design - October 2009 - Contents
Hospitality Design - October 2009 - Online Contents
Hospitality Design - October 2009 - 11
Hospitality Design - October 2009 - 12
Hospitality Design - October 2009 - 13
Hospitality Design - October 2009 - 14
Hospitality Design - October 2009 - 15
Hospitality Design - October 2009 - 16
Hospitality Design - October 2009 - 17
Hospitality Design - October 2009 - From the Editor
Hospitality Design - October 2009 - 19
Hospitality Design - October 2009 - 20
Hospitality Design - October 2009 - 21
Hospitality Design - October 2009 - 22
Hospitality Design - October 2009 - 23
Hospitality Design - October 2009 - 24
Hospitality Design - October 2009 - 25
Hospitality Design - October 2009 - 26
Hospitality Design - October 2009 - 27
Hospitality Design - October 2009 - 28
Hospitality Design - October 2009 - 29
Hospitality Design - October 2009 - 30
Hospitality Design - October 2009 - 31
Hospitality Design - October 2009 - 32
Hospitality Design - October 2009 - 33
Hospitality Design - October 2009 - 34
Hospitality Design - October 2009 - 35
Hospitality Design - October 2009 - 36
Hospitality Design - October 2009 - News
Hospitality Design - October 2009 - 38
Hospitality Design - October 2009 - 39
Hospitality Design - October 2009 - 40
Hospitality Design - October 2009 - 41
Hospitality Design - October 2009 - 42
Hospitality Design - October 2009 - 43
Hospitality Design - October 2009 - 44
Hospitality Design - October 2009 - 45
Hospitality Design - October 2009 - 46
Hospitality Design - October 2009 - London Roundup
Hospitality Design - October 2009 - 48
Hospitality Design - October 2009 - 49
Hospitality Design - October 2009 - 50
Hospitality Design - October 2009 - 51
Hospitality Design - October 2009 - 52
Hospitality Design - October 2009 - 53
Hospitality Design - October 2009 - Calendar
Hospitality Design - October 2009 - 55
Hospitality Design - October 2009 - 56
Hospitality Design - October 2009 - Designer Profile
Hospitality Design - October 2009 - 58
Hospitality Design - October 2009 - 59
Hospitality Design - October 2009 - 60
Hospitality Design - October 2009 - 61
Hospitality Design - October 2009 - 62
Hospitality Design - October 2009 - To Market
Hospitality Design - October 2009 - 64
Hospitality Design - October 2009 - 65
Hospitality Design - October 2009 - 66
Hospitality Design - October 2009 - To Market
Hospitality Design - October 2009 - 68
Hospitality Design - October 2009 - 69
Hospitality Design - October 2009 - 70
Hospitality Design - October 2009 - Special Feature
Hospitality Design - October 2009 - 72
Hospitality Design - October 2009 - 73
Hospitality Design - October 2009 - 74
Hospitality Design - October 2009 - Special Feature
Hospitality Design - October 2009 - 76
Hospitality Design - October 2009 - 77
Hospitality Design - October 2009 - 78
Hospitality Design - October 2009 - 79
Hospitality Design - October 2009 - 80
Hospitality Design - October 2009 - 81
Hospitality Design - October 2009 - Chrome
Hospitality Design - October 2009 - 83
Hospitality Design - October 2009 - 84
Hospitality Design - October 2009 - 85
Hospitality Design - October 2009 - 86
Hospitality Design - October 2009 - 87
Hospitality Design - October 2009 - Michelberger
Hospitality Design - October 2009 - 89
Hospitality Design - October 2009 - 90
Hospitality Design - October 2009 - 91
Hospitality Design - October 2009 - Seeko’o
Hospitality Design - October 2009 - 93
Hospitality Design - October 2009 - 94
Hospitality Design - October 2009 - 95
Hospitality Design - October 2009 - Bungalow
Hospitality Design - October 2009 - 97
Hospitality Design - October 2009 - 98
Hospitality Design - October 2009 - 99
Hospitality Design - October 2009 - Tokyo Disneyland Hotel
Hospitality Design - October 2009 - 101
Hospitality Design - October 2009 - 102
Hospitality Design - October 2009 - 103
Hospitality Design - October 2009 - The Original
Hospitality Design - October 2009 - 105
Hospitality Design - October 2009 - 106
Hospitality Design - October 2009 - 107
Hospitality Design - October 2009 - 108
Hospitality Design - October 2009 - 109
Hospitality Design - October 2009 - 110
Hospitality Design - October 2009 - 111
Hospitality Design - October 2009 - Back Space
Hospitality Design - October 2009 - Cover3
Hospitality Design - October 2009 - Cover4
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