Hospitality Design - December 2009 - 87
fantastic voyage Taking a subterranean mind trip in San Diego With complete design freedom for Vin De Syrah in downtown San Diego, local designer Michael Soriano was able to do what he loves— create a space that gives an immediate response thanks to details that shock and satisfy. “I like creating environments where people react to them, in an intuitive sense, not about what’s right or wrong,” he says. He made sure a reaction happened right from the start. From the street, patrons descend a graffiti-lined staircase, pass two noisy refrigerator condensers that blast out heat, and end up at a concrete graffiti-filled foyer with no clearly marked door trying to figure out how to enter the wine lounge (a camera even captures guests’ confusion and its shown live on a flatscreen TV by the bar). The answer: the door is actually a wall covered in faux boxwood hedge, complete with a bird doorbell. “I wanted to play into the whole psychological sense of going into a subterranean environment,” Soriano explains, adding that the owners wanted to remove the condensers, but he insisted on keeping them to intensify the experience. “It ramps up your anxiety, so when you finally break into the space, you are so completely gratified.” Inside, Soriano has created a whimsical, dreamlike outdoor living room inspired by turn-of-the-century French brasseries, and movies like Mary Poppins, The Cook, the Thief, His Wife and Her Lover, Pirates of the Caribbean, and a bit of Alice in Wonderland. “I like the contrast between the grit and grime of the exterior and the opulence and fantasy of the interior,” Soriano explains. Vintage wine goblets filled with oil lamps seem to float from 75-year-old wine vines; more boxwood hedge envelopes the walls; six-foot tall booths upholstered in vertical stripes line a wall of weeping mortar that Soriano covered in faux moss and f luttering butterflies (he aimed the AC at the wall to ensure movement); cream parasols hang from the exposed ceiling; and LEDs inside jars create the illusion of fireflies. The 3,500-square-foot room also has an ethereal quality thanks to an abundance of mirrors—on the four original columns in the center of the space, above seating by the bar, and on opposite walls. “I was creating refractions, so you really never have an idea of where you are in the space,” he explains. “You are kind www.hdmag.com December 2009
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Table of Contents for the Digital Edition of Hospitality Design - December 2009
Hospitality Design - December 2009
Contents
Online Contents
From the Editor
Scene and Be Seen
News
Calendar
Designer Profile: Happy Chic Designer Jonathan Adler
Designer Profile: Aromatic Ace Traci Arntsen
Designer Profile: The Multiple Personalities of Bannavis Andrew Sribyatta
On Site
On Site
Tech Support
To Market: A Flood of Bathroom Goods
To Market: Fabric Perfect to the Touch
Vin De Syrah
Fairwood Buddies Café
Kempinski Hybernská Prague
Hospitality Design - December 2009 - Hospitality Design - December 2009
Hospitality Design - December 2009 - Cover2
Hospitality Design - December 2009 - 1
Hospitality Design - December 2009 - 2
Hospitality Design - December 2009 - 3
Hospitality Design - December 2009 - 4
Hospitality Design - December 2009 - 5
Hospitality Design - December 2009 - 6
Hospitality Design - December 2009 - 7
Hospitality Design - December 2009 - 8
Hospitality Design - December 2009 - Contents
Hospitality Design - December 2009 - Online Contents
Hospitality Design - December 2009 - 11
Hospitality Design - December 2009 - 12
Hospitality Design - December 2009 - 13
Hospitality Design - December 2009 - 14
Hospitality Design - December 2009 - 15
Hospitality Design - December 2009 - 16
Hospitality Design - December 2009 - 17
Hospitality Design - December 2009 - From the Editor
Hospitality Design - December 2009 - 19
Hospitality Design - December 2009 - 20
Hospitality Design - December 2009 - 21
Hospitality Design - December 2009 - 22
Hospitality Design - December 2009 - 23
Hospitality Design - December 2009 - Scene and Be Seen
Hospitality Design - December 2009 - 25
Hospitality Design - December 2009 - 26
Hospitality Design - December 2009 - 27
Hospitality Design - December 2009 - 28
Hospitality Design - December 2009 - 29
Hospitality Design - December 2009 - 30
Hospitality Design - December 2009 - 31
Hospitality Design - December 2009 - 32
Hospitality Design - December 2009 - 33
Hospitality Design - December 2009 - 34
Hospitality Design - December 2009 - News
Hospitality Design - December 2009 - 36
Hospitality Design - December 2009 - 37
Hospitality Design - December 2009 - 38
Hospitality Design - December 2009 - 39
Hospitality Design - December 2009 - 40
Hospitality Design - December 2009 - 41
Hospitality Design - December 2009 - 42
Hospitality Design - December 2009 - 43
Hospitality Design - December 2009 - 44
Hospitality Design - December 2009 - 45
Hospitality Design - December 2009 - Calendar
Hospitality Design - December 2009 - 47
Hospitality Design - December 2009 - 48
Hospitality Design - December 2009 - 49
Hospitality Design - December 2009 - Designer Profile: Happy Chic Designer Jonathan Adler
Hospitality Design - December 2009 - 51
Hospitality Design - December 2009 - 52
Hospitality Design - December 2009 - 53
Hospitality Design - December 2009 - Designer Profile: Aromatic Ace Traci Arntsen
Hospitality Design - December 2009 - 55
Hospitality Design - December 2009 - 56
Hospitality Design - December 2009 - 57
Hospitality Design - December 2009 - Designer Profile: The Multiple Personalities of Bannavis Andrew Sribyatta
Hospitality Design - December 2009 - 59
Hospitality Design - December 2009 - 60
Hospitality Design - December 2009 - On Site
Hospitality Design - December 2009 - 62
Hospitality Design - December 2009 - 63
Hospitality Design - December 2009 - 64
Hospitality Design - December 2009 - On Site
Hospitality Design - December 2009 - 66
Hospitality Design - December 2009 - 67
Hospitality Design - December 2009 - 68
Hospitality Design - December 2009 - 69
Hospitality Design - December 2009 - 70
Hospitality Design - December 2009 - Tech Support
Hospitality Design - December 2009 - 72
Hospitality Design - December 2009 - 73
Hospitality Design - December 2009 - 74
Hospitality Design - December 2009 - To Market: A Flood of Bathroom Goods
Hospitality Design - December 2009 - 76
Hospitality Design - December 2009 - 77
Hospitality Design - December 2009 - 78
Hospitality Design - December 2009 - 79
Hospitality Design - December 2009 - 80
Hospitality Design - December 2009 - To Market: Fabric Perfect to the Touch
Hospitality Design - December 2009 - 82
Hospitality Design - December 2009 - 83
Hospitality Design - December 2009 - 84
Hospitality Design - December 2009 - 85
Hospitality Design - December 2009 - Vin De Syrah
Hospitality Design - December 2009 - 87
Hospitality Design - December 2009 - 88
Hospitality Design - December 2009 - 89
Hospitality Design - December 2009 - Fairwood Buddies Café
Hospitality Design - December 2009 - 91
Hospitality Design - December 2009 - 92
Hospitality Design - December 2009 - 93
Hospitality Design - December 2009 - Kempinski Hybernská Prague
Hospitality Design - December 2009 - 95
Hospitality Design - December 2009 - 96
Hospitality Design - December 2009 - 97
Hospitality Design - December 2009 - 98
Hospitality Design - December 2009 - 99
Hospitality Design - December 2009 - 100
Hospitality Design - December 2009 - 101
Hospitality Design - December 2009 - 102
Hospitality Design - December 2009 - 103
Hospitality Design - December 2009 - 104
Hospitality Design - December 2009 - Cover3
Hospitality Design - December 2009 - Cover4
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