Hospitality Design - January 2010 - 77

by the book Narrating a contemporary concept in St. Petersburg By Tara Mastrelli Photography by Erik Nissen Johansen Erik Nissen Johansen loves a good story. As creative director and senior partner at Stylt, a Swedish firm of architects and identity consultants, he and his colleagues find a story that inspires them and design everything from the overall brand to the sofa cushions and menu fonts around it. Which is exactly why Reval Hotels, the leading chain in the Baltic countries, hired them to develop the concept for its first hotel in Russia. While searching for inspiration in St. Petersburg, Johansen asked a famous local chef what was the best guidebook to the city. His answer: Crime and Punishment. “He said it’s the most accurate portrait ever written of the city,” says Johansen. “But if you ask anyone from St. Petersburg, they tend to agree. It’s a good mirroring image of the city, all the emotions and all the contrasts.” The big task, of course, was convincing the fairly conservative Reval Hotels that branding the hotel after the not-so-invitingsounding-title was a good idea. Johansen managed to get buy-in on the full story, ultimately convincing the owners to even name the city’s first contemporary boutique hotel after a prostitute in the book—Sonya. Throughout the 173-room hotel, references to Dostoevsky’s 1866 novel range from overt to subtle, with a pervasive penchant for signature Russian layers and contrasts. “We looked at a lot of books about home interiors in Russia and tried to understand the preferences; it’s a lot of multi-layers,” says Johansen. “In the guestrooms, the four walls have different wallpapers. They may be the same color, with a kind of shade This photo: Various editions of Crime and Punishment, the inspiration for Hotel Sonya, line the bookshelves in the lobby. Left: Colorfully decorated chain-mail curtains frame restaurant Metamorfos. www.hospitalitydesign.com January/February 2010
http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - January 2010

Hospitality Design - January 2010
Contents
Online Contents
From the Editor
People
Sketchbook
Exhibits
Green
Profile
Interview
Emerging Markets
Seating
Bedding
Valencia
Hotel Sonya
W Santiago
Hotel Missoni
Mamilla Hotel
Backspace
Hospitality Design - January 2010 - Hospitality Design - January 2010
Hospitality Design - January 2010 - Cover2
Hospitality Design - January 2010 - 1
Hospitality Design - January 2010 - 2
Hospitality Design - January 2010 - 3
Hospitality Design - January 2010 - 4
Hospitality Design - January 2010 - 5
Hospitality Design - January 2010 - 6
Hospitality Design - January 2010 - 7
Hospitality Design - January 2010 - 8
Hospitality Design - January 2010 - Contents
Hospitality Design - January 2010 - Online Contents
Hospitality Design - January 2010 - 11
Hospitality Design - January 2010 - 12
Hospitality Design - January 2010 - 13
Hospitality Design - January 2010 - 14
Hospitality Design - January 2010 - 15
Hospitality Design - January 2010 - From the Editor
Hospitality Design - January 2010 - 17
Hospitality Design - January 2010 - 18
Hospitality Design - January 2010 - 19
Hospitality Design - January 2010 - 20
Hospitality Design - January 2010 - 21
Hospitality Design - January 2010 - 22
Hospitality Design - January 2010 - 23
Hospitality Design - January 2010 - People
Hospitality Design - January 2010 - 25
Hospitality Design - January 2010 - 26
Hospitality Design - January 2010 - 27
Hospitality Design - January 2010 - 28
Hospitality Design - January 2010 - 29
Hospitality Design - January 2010 - 30
Hospitality Design - January 2010 - 31
Hospitality Design - January 2010 - Sketchbook
Hospitality Design - January 2010 - 33
Hospitality Design - January 2010 - Exhibits
Hospitality Design - January 2010 - 35
Hospitality Design - January 2010 - Green
Hospitality Design - January 2010 - Interview
Hospitality Design - January 2010 - 38
Hospitality Design - January 2010 - 39
Hospitality Design - January 2010 - 40
Hospitality Design - January 2010 - Emerging Markets
Hospitality Design - January 2010 - 42
Hospitality Design - January 2010 - 43
Hospitality Design - January 2010 - 44
Hospitality Design - January 2010 - 45
Hospitality Design - January 2010 - 46
Hospitality Design - January 2010 - 47
Hospitality Design - January 2010 - 48
Hospitality Design - January 2010 - 49
Hospitality Design - January 2010 - 50
Hospitality Design - January 2010 - 51
Hospitality Design - January 2010 - 52
Hospitality Design - January 2010 - 53
Hospitality Design - January 2010 - 54
Hospitality Design - January 2010 - 55
Hospitality Design - January 2010 - 56
Hospitality Design - January 2010 - 57
Hospitality Design - January 2010 - 58
Hospitality Design - January 2010 - Seating
Hospitality Design - January 2010 - 60
Hospitality Design - January 2010 - 61
Hospitality Design - January 2010 - 62
Hospitality Design - January 2010 - 63
Hospitality Design - January 2010 - 64
Hospitality Design - January 2010 - Bedding
Hospitality Design - January 2010 - 66
Hospitality Design - January 2010 - 67
Hospitality Design - January 2010 - 68
Hospitality Design - January 2010 - 69
Hospitality Design - January 2010 - 70
Hospitality Design - January 2010 - Valencia
Hospitality Design - January 2010 - 72
Hospitality Design - January 2010 - 73
Hospitality Design - January 2010 - 74
Hospitality Design - January 2010 - 75
Hospitality Design - January 2010 - Hotel Sonya
Hospitality Design - January 2010 - 77
Hospitality Design - January 2010 - 78
Hospitality Design - January 2010 - 79
Hospitality Design - January 2010 - 80
Hospitality Design - January 2010 - 81
Hospitality Design - January 2010 - W Santiago
Hospitality Design - January 2010 - 83
Hospitality Design - January 2010 - 84
Hospitality Design - January 2010 - 85
Hospitality Design - January 2010 - Hotel Missoni
Hospitality Design - January 2010 - 87
Hospitality Design - January 2010 - 88
Hospitality Design - January 2010 - 89
Hospitality Design - January 2010 - Mamilla Hotel
Hospitality Design - January 2010 - 91
Hospitality Design - January 2010 - 92
Hospitality Design - January 2010 - 93
Hospitality Design - January 2010 - 94
Hospitality Design - January 2010 - 95
Hospitality Design - January 2010 - Backspace
Hospitality Design - January 2010 - Cover3
Hospitality Design - January 2010 - Cover4
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