Hospitality Design - March 2010 - 46

perspectives By Stacy Shoemaker Rauen trends designer dorms College and university dorms are making the move from hot plates, thin mattresses, and cramped quarters to custom furniture, cool lounge spaces, and signature design features. For instance, New York designer Stephanie Goto is creating a Palm Springs meets surfer chic experience at the Fountainebleu dorm at UC Santa Barbara. To “flourish the space with as much fun as possible,” Goto put textured green carpet and a wall made of recycled skateboards in the lounge; outfitted the spaces with custom furniture with bold fabrics; used cool graphics like large numbers on the doors done in blue or yellow; and created different bright color palettes for different blocks of rooms. And since she was working within a 1960s doughnut-shaped “dingbat” building, she blurred boundaries between spaces, and indoors and out. Rooms open onto balconies overlooking a garden with above ground and sunken pods for lounging, and windows abound in the common areas. “Students and the younger generations of today are really in tune with fashion and design; they are a lot more informed,” she says. “There is a need for higher-end dorms.” NYLO Hotels is partnering with CampusBrands, Inc., started by former Choice Hotel brand executive Kevin Bradt, to develop the first student housing franchise brand, in the hopes of capturing these potential customers early on. “CampusBrands answers the call from a huge and largely overlooked market,” Bradt says. “The student housing market is, very conservatively, over $40 billion and growing very fast because of the ‘echo’ boomer generation, the children of the baby boomers.” And with more people going back to school because of the economy, it may just be the one market that is recession-proof. The concept, which is suitable for conversions of student housing or hotels as well as new builds, will boast similar NYLO features. Loft-style rooms will feature exposed brick, concrete, platform beds, and polished floors; there will be a game room, lounge, social areas, and an eatery; plus modern bathrooms and Italian-influenced kitchens. “We are taking the hospitality type vogue down a level in age bracket, but not in terms of style and design. With good products, you can design something that is really hip at the same cost of something that looks ugly,” says Christopher Jones, NYLO’s senior vice president, adding that Bradt is working on various brand partnerships and alliances throughout, as well as a sort of rewards program. “There is a fabulous opportunity to get the word out through social media. Whoever captures it first, will own the space. That’s what we are trying to do.” Clockwise from below: Three renderings of the Fountainebleu dorm at UC Santa Barbara: the lounge with a divider made up of recycled skateboards, the pool, and a closeup of the divider. Above: A rendering of the façade of the CampusBrands’ prototype. hospitalitydesign www.hospitalitydesign.com
http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - March 2010

Hospitality Design - March 2010
Contents
Online Contents
From the Editor
People
Sketchbook
Green
Trends
Interview
Places
Profile
HD Expo Preview
Luxurious Goods
Capella Pedregal
The Surrey
Ames
Peninsula Shanghai
Viceroy Snowmass
Mazagan Beach Resort
Backspace
Hospitality Design - March 2010 - Hospitality Design - March 2010
Hospitality Design - March 2010 - Cover2
Hospitality Design - March 2010 - 1
Hospitality Design - March 2010 - 2
Hospitality Design - March 2010 - 3
Hospitality Design - March 2010 - 4
Hospitality Design - March 2010 - 5
Hospitality Design - March 2010 - 6
Hospitality Design - March 2010 - 7
Hospitality Design - March 2010 - 8
Hospitality Design - March 2010 - 9
Hospitality Design - March 2010 - 10
Hospitality Design - March 2010 - 11
Hospitality Design - March 2010 - 12
Hospitality Design - March 2010 - Contents
Hospitality Design - March 2010 - Online Contents
Hospitality Design - March 2010 - 15
Hospitality Design - March 2010 - 16
Hospitality Design - March 2010 - 17
Hospitality Design - March 2010 - 18
Hospitality Design - March 2010 - 19
Hospitality Design - March 2010 - From the Editor
Hospitality Design - March 2010 - 21
Hospitality Design - March 2010 - 22
Hospitality Design - March 2010 - 23
Hospitality Design - March 2010 - 24
Hospitality Design - March 2010 - 25
Hospitality Design - March 2010 - 26
Hospitality Design - March 2010 - 27
Hospitality Design - March 2010 - People
Hospitality Design - March 2010 - 29
Hospitality Design - March 2010 - 30
Hospitality Design - March 2010 - 31
Hospitality Design - March 2010 - 32
Hospitality Design - March 2010 - 33
Hospitality Design - March 2010 - 34
Hospitality Design - March 2010 - 35
Hospitality Design - March 2010 - 36
Hospitality Design - March 2010 - 37
Hospitality Design - March 2010 - 38
Hospitality Design - March 2010 - 39
Hospitality Design - March 2010 - Sketchbook
Hospitality Design - March 2010 - 41
Hospitality Design - March 2010 - 42
Hospitality Design - March 2010 - 43
Hospitality Design - March 2010 - Green
Hospitality Design - March 2010 - 45
Hospitality Design - March 2010 - Trends
Hospitality Design - March 2010 - 47
Hospitality Design - March 2010 - 48
Hospitality Design - March 2010 - 49
Hospitality Design - March 2010 - Interview
Hospitality Design - March 2010 - 51
Hospitality Design - March 2010 - 52
Hospitality Design - March 2010 - 53
Hospitality Design - March 2010 - 54
Hospitality Design - March 2010 - 55
Hospitality Design - March 2010 - Places
Hospitality Design - March 2010 - 57
Hospitality Design - March 2010 - 58
Hospitality Design - March 2010 - 59
Hospitality Design - March 2010 - 60
Hospitality Design - March 2010 - 61
Hospitality Design - March 2010 - 62
Hospitality Design - March 2010 - Profile
Hospitality Design - March 2010 - 64
Hospitality Design - March 2010 - HD Expo Preview
Hospitality Design - March 2010 - 66
Hospitality Design - March 2010 - 67
Hospitality Design - March 2010 - 68
Hospitality Design - March 2010 - 69
Hospitality Design - March 2010 - 70
Hospitality Design - March 2010 - 71
Hospitality Design - March 2010 - 72
Hospitality Design - March 2010 - 73
Hospitality Design - March 2010 - 74
Hospitality Design - March 2010 - Luxurious Goods
Hospitality Design - March 2010 - 76
Hospitality Design - March 2010 - 77
Hospitality Design - March 2010 - 78
Hospitality Design - March 2010 - 79
Hospitality Design - March 2010 - 80
Hospitality Design - March 2010 - 81
Hospitality Design - March 2010 - 82
Hospitality Design - March 2010 - 83
Hospitality Design - March 2010 - 84
Hospitality Design - March 2010 - 85
Hospitality Design - March 2010 - 86
Hospitality Design - March 2010 - 87
Hospitality Design - March 2010 - Capella Pedregal
Hospitality Design - March 2010 - 89
Hospitality Design - March 2010 - 90
Hospitality Design - March 2010 - 91
Hospitality Design - March 2010 - 92
Hospitality Design - March 2010 - 93
Hospitality Design - March 2010 - The Surrey
Hospitality Design - March 2010 - 95
Hospitality Design - March 2010 - 96
Hospitality Design - March 2010 - 97
Hospitality Design - March 2010 - 98
Hospitality Design - March 2010 - 99
Hospitality Design - March 2010 - Ames
Hospitality Design - March 2010 - 101
Hospitality Design - March 2010 - 102
Hospitality Design - March 2010 - 103
Hospitality Design - March 2010 - Peninsula Shanghai
Hospitality Design - March 2010 - 105
Hospitality Design - March 2010 - 106
Hospitality Design - March 2010 - 107
Hospitality Design - March 2010 - Viceroy Snowmass
Hospitality Design - March 2010 - 109
Hospitality Design - March 2010 - 110
Hospitality Design - March 2010 - 111
Hospitality Design - March 2010 - Mazagan Beach Resort
Hospitality Design - March 2010 - 113
Hospitality Design - March 2010 - 114
Hospitality Design - March 2010 - 115
Hospitality Design - March 2010 - 116
Hospitality Design - March 2010 - 117
Hospitality Design - March 2010 - 118
Hospitality Design - March 2010 - 119
Hospitality Design - March 2010 - Backspace
Hospitality Design - March 2010 - Cover3
Hospitality Design - March 2010 - Cover4
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