Hospitality Design - March 2010 - 58

perspectives By Stacy Shoemaker Rauen places pho sure In the last decade, Vietnam has emerged from political isolation into a tourism hotspot. “Vietnam is a significant growth market for good reason—its economic growth nearly rivals that of China and India,” says Matthew Fry, Starwood’s senior vice president of acquisitions and development. “In fact, Vietnam’s economy is slated to increase at a pace of roughly eight percent from today through 2015.” Plus Fry says that its significant population of more than 85 million is made up of a young, well-educated demographic, just the kind many want to capture. As a result, Starwood is developing Le Meridien Saigon, the Westin Resort & Spa, Cam Ranh, and two Sheratons (one set for this year, one opening in 2011). For Le Meridien, design firm Bangkok-based SWP and Singapore-based architecture firm SAA are creating a modern structure with Vietnamese Clockwise from top left: The façade of Le Meridien Saigon; an overview of the 242-room Sheraton Hoi An Resort & Spa, which is set to open in 2011; and Rex Hotel’s garden area and a closeup of its exterior. property in Asia Pacific. Large developments are happening throughout the tropical S-shaped country as well. The Son Tien ecotourism heritage-inspired interiors. And the Westin, opening in 2012, will have an eco-friendly design complete with green roofs that takes cues from the hotel’s 68-acre beachfront setting on Long Die Beach. Starwood isn’t the only hotel company realizing Vietnam’s potential. Six Senses Hotel, Resorts and Spas is set to operate two more properties in Vietnam—the 136-room Six Senses Latitude Phu Quoc in Kien Giang Province and the 5-Star 215-room Six Senses Latitude Saigon River in Dong Nai Province—bringing the company’s total in the country to five. Accor just opened the Mercure Hue Gerbera, is opening the Pullman Vung Tao later this year, and has plans for three Novotels and one ibis hotel. And in September, InterContinental opened the first international luxury hotel in Ho Chi Minh City in the last four years. The 305-room InterContinental Asiana Saigon boasts rooms with floor-to-ceiling windows featuring panoramic views of the city and deep soaking tubs. Another first: it has a 206-apartment sister property, the brand’s debut residential city is under development, which will boast an entertainment area, animal park, and resort, while in the Quang Nam province, a $4 billion complex that will include nine hotels is underway. Yet the most ambitious: the Ho Tram Strip, a $4.2 billion Las Vegas-style resort development made up of five integrated resorts set on roughly one and a half miles of beach. MGM Mirage is set to operate the first of the five resorts. When completed, it will feature 1,100 guestrooms, a spa, destination dining, nightlife venues, gaming, a pool with beach cabanas, landscaped gardens, and luxury retail. But not all properties in Vietnam are new builds. Hong Kongbased AB Concept is restoring the Rex Hotel in Ho Chi Minh City back to its former glory. Says AB’s senior project manager, Tom Van Staey: “Having traveled back and forth to Ho Chi Minh City for the last year, it has been amazing to see how quickly the country is transforming. Every time there are new construction sites for highrise buildings.” hospitalitydesign www.hospitalitydesign.com
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Table of Contents for the Digital Edition of Hospitality Design - March 2010

Hospitality Design - March 2010
Contents
Online Contents
From the Editor
People
Sketchbook
Green
Trends
Interview
Places
Profile
HD Expo Preview
Luxurious Goods
Capella Pedregal
The Surrey
Ames
Peninsula Shanghai
Viceroy Snowmass
Mazagan Beach Resort
Backspace
Hospitality Design - March 2010 - Hospitality Design - March 2010
Hospitality Design - March 2010 - Cover2
Hospitality Design - March 2010 - 1
Hospitality Design - March 2010 - 2
Hospitality Design - March 2010 - 3
Hospitality Design - March 2010 - 4
Hospitality Design - March 2010 - 5
Hospitality Design - March 2010 - 6
Hospitality Design - March 2010 - 7
Hospitality Design - March 2010 - 8
Hospitality Design - March 2010 - 9
Hospitality Design - March 2010 - 10
Hospitality Design - March 2010 - 11
Hospitality Design - March 2010 - 12
Hospitality Design - March 2010 - Contents
Hospitality Design - March 2010 - Online Contents
Hospitality Design - March 2010 - 15
Hospitality Design - March 2010 - 16
Hospitality Design - March 2010 - 17
Hospitality Design - March 2010 - 18
Hospitality Design - March 2010 - 19
Hospitality Design - March 2010 - From the Editor
Hospitality Design - March 2010 - 21
Hospitality Design - March 2010 - 22
Hospitality Design - March 2010 - 23
Hospitality Design - March 2010 - 24
Hospitality Design - March 2010 - 25
Hospitality Design - March 2010 - 26
Hospitality Design - March 2010 - 27
Hospitality Design - March 2010 - People
Hospitality Design - March 2010 - 29
Hospitality Design - March 2010 - 30
Hospitality Design - March 2010 - 31
Hospitality Design - March 2010 - 32
Hospitality Design - March 2010 - 33
Hospitality Design - March 2010 - 34
Hospitality Design - March 2010 - 35
Hospitality Design - March 2010 - 36
Hospitality Design - March 2010 - 37
Hospitality Design - March 2010 - 38
Hospitality Design - March 2010 - 39
Hospitality Design - March 2010 - Sketchbook
Hospitality Design - March 2010 - 41
Hospitality Design - March 2010 - 42
Hospitality Design - March 2010 - 43
Hospitality Design - March 2010 - Green
Hospitality Design - March 2010 - 45
Hospitality Design - March 2010 - Trends
Hospitality Design - March 2010 - 47
Hospitality Design - March 2010 - 48
Hospitality Design - March 2010 - 49
Hospitality Design - March 2010 - Interview
Hospitality Design - March 2010 - 51
Hospitality Design - March 2010 - 52
Hospitality Design - March 2010 - 53
Hospitality Design - March 2010 - 54
Hospitality Design - March 2010 - 55
Hospitality Design - March 2010 - Places
Hospitality Design - March 2010 - 57
Hospitality Design - March 2010 - 58
Hospitality Design - March 2010 - 59
Hospitality Design - March 2010 - 60
Hospitality Design - March 2010 - 61
Hospitality Design - March 2010 - 62
Hospitality Design - March 2010 - Profile
Hospitality Design - March 2010 - 64
Hospitality Design - March 2010 - HD Expo Preview
Hospitality Design - March 2010 - 66
Hospitality Design - March 2010 - 67
Hospitality Design - March 2010 - 68
Hospitality Design - March 2010 - 69
Hospitality Design - March 2010 - 70
Hospitality Design - March 2010 - 71
Hospitality Design - March 2010 - 72
Hospitality Design - March 2010 - 73
Hospitality Design - March 2010 - 74
Hospitality Design - March 2010 - Luxurious Goods
Hospitality Design - March 2010 - 76
Hospitality Design - March 2010 - 77
Hospitality Design - March 2010 - 78
Hospitality Design - March 2010 - 79
Hospitality Design - March 2010 - 80
Hospitality Design - March 2010 - 81
Hospitality Design - March 2010 - 82
Hospitality Design - March 2010 - 83
Hospitality Design - March 2010 - 84
Hospitality Design - March 2010 - 85
Hospitality Design - March 2010 - 86
Hospitality Design - March 2010 - 87
Hospitality Design - March 2010 - Capella Pedregal
Hospitality Design - March 2010 - 89
Hospitality Design - March 2010 - 90
Hospitality Design - March 2010 - 91
Hospitality Design - March 2010 - 92
Hospitality Design - March 2010 - 93
Hospitality Design - March 2010 - The Surrey
Hospitality Design - March 2010 - 95
Hospitality Design - March 2010 - 96
Hospitality Design - March 2010 - 97
Hospitality Design - March 2010 - 98
Hospitality Design - March 2010 - 99
Hospitality Design - March 2010 - Ames
Hospitality Design - March 2010 - 101
Hospitality Design - March 2010 - 102
Hospitality Design - March 2010 - 103
Hospitality Design - March 2010 - Peninsula Shanghai
Hospitality Design - March 2010 - 105
Hospitality Design - March 2010 - 106
Hospitality Design - March 2010 - 107
Hospitality Design - March 2010 - Viceroy Snowmass
Hospitality Design - March 2010 - 109
Hospitality Design - March 2010 - 110
Hospitality Design - March 2010 - 111
Hospitality Design - March 2010 - Mazagan Beach Resort
Hospitality Design - March 2010 - 113
Hospitality Design - March 2010 - 114
Hospitality Design - March 2010 - 115
Hospitality Design - March 2010 - 116
Hospitality Design - March 2010 - 117
Hospitality Design - March 2010 - 118
Hospitality Design - March 2010 - 119
Hospitality Design - March 2010 - Backspace
Hospitality Design - March 2010 - Cover3
Hospitality Design - March 2010 - Cover4
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