Hospitality Design - August 2010 - 97
using your
A twist on traditional Italian dining
Spaghetti House has been dishing up casual Italian fare to Hong Kong diners since 1979. For decades, the popular chain has relied on somewhat kitschy red-checkered tablecloths, Art Deco pendant lamps, and a wood-dominant interior to instill a sense of Old World charm. Recently, the company brought in designer Joey Ho to update its look, part of a rebranding process that also included upgrading its food and service. Yet for his ninth Spaghetti House outpost at East Point City, a new shopping mall in the burgeoning Tseung Kwan O suburb of Hong Kong, Ho decided to push the envelope with a more modern look. To do so, he used his noodle—literally. “This mall will see a lot of young couples who bought properties in the area,” says Ho, founder and director of his namesake Hong Kong-based firm. “It is a good platform for a totally new image. To create this ambience, my concept was spaghetti and Italy. The lines of spaghetti mimic an Italian way of life—casual, with sincere appreciation for slow living.” By keeping the 1,850-square-foot triangular shape space open, he played up the restaurant as a central piazza where each diner can see and be seen. White wire undulating across the red recessed ceiling morphs into whimsical line drawings by artist Su Lau of families tucking into huge trays of pasta. Thick bands of red against the white background reinforce the company’s corporate color while resembling giant ribbons of fettuccine; the red ribbon is also a fabric sandwiched within white laminated glass tabletops as a nod to the former checkered cloths. For the manhua (Chinese manga) graffiti on the walls, Ho looked to the talents of graphic designer Ray Lau to create fragments of different happenings for a fantasy-like vibe.
Left: Graphics and a striking red and white color palette dominate the almost futuristic dining room at Spaghetti House.
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August 2010
97
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Table of Contents for the Digital Edition of Hospitality Design - August 2010
Hospitality Design - August 2010
Contents
Online Contents
From the Editor
People
Sketchbook
Green
Competition
Interview
Interview
Profile
HD Boutique Preview
Tabletop
Konoba
Tamarind
Spaghetti House
Ebisu
Silk Road
Zero
Zengo
Back Space
Hospitality Design - August 2010 - Intro
Hospitality Design - August 2010 - Hospitality Design - August 2010
Hospitality Design - August 2010 - Cover2
Hospitality Design - August 2010 - 1
Hospitality Design - August 2010 - 2
Hospitality Design - August 2010 - 3
Hospitality Design - August 2010 - 4
Hospitality Design - August 2010 - 5
Hospitality Design - August 2010 - 6
Hospitality Design - August 2010 - 7
Hospitality Design - August 2010 - 8
Hospitality Design - August 2010 - 9
Hospitality Design - August 2010 - 10
Hospitality Design - August 2010 - 11
Hospitality Design - August 2010 - 12
Hospitality Design - August 2010 - 13
Hospitality Design - August 2010 - 14
Hospitality Design - August 2010 - 15
Hospitality Design - August 2010 - 16
Hospitality Design - August 2010 - Contents
Hospitality Design - August 2010 - 18
Hospitality Design - August 2010 - Online Contents
Hospitality Design - August 2010 - From the Editor
Hospitality Design - August 2010 - 21
Hospitality Design - August 2010 - People
Hospitality Design - August 2010 - 23
Hospitality Design - August 2010 - 24
Hospitality Design - August 2010 - 25
Hospitality Design - August 2010 - 26
Hospitality Design - August 2010 - 27
Hospitality Design - August 2010 - 28
Hospitality Design - August 2010 - 29
Hospitality Design - August 2010 - 30
Hospitality Design - August 2010 - 31
Hospitality Design - August 2010 - 32
Hospitality Design - August 2010 - 33
Hospitality Design - August 2010 - 34
Hospitality Design - August 2010 - 35
Hospitality Design - August 2010 - Sketchbook
Hospitality Design - August 2010 - 37
Hospitality Design - August 2010 - 38
Hospitality Design - August 2010 - 39
Hospitality Design - August 2010 - 40
Hospitality Design - August 2010 - 41
Hospitality Design - August 2010 - Green
Hospitality Design - August 2010 - 43
Hospitality Design - August 2010 - 44
Hospitality Design - August 2010 - 45
Hospitality Design - August 2010 - 46
Hospitality Design - August 2010 - 47
Hospitality Design - August 2010 - Competition
Hospitality Design - August 2010 - 49
Hospitality Design - August 2010 - 50
Hospitality Design - August 2010 - 51
Hospitality Design - August 2010 - 52
Hospitality Design - August 2010 - 53
Hospitality Design - August 2010 - 54
Hospitality Design - August 2010 - 55
Hospitality Design - August 2010 - Interview
Hospitality Design - August 2010 - 57
Hospitality Design - August 2010 - 58
Hospitality Design - August 2010 - 59
Hospitality Design - August 2010 - 60
Hospitality Design - August 2010 - 61
Hospitality Design - August 2010 - Interview
Hospitality Design - August 2010 - 63
Hospitality Design - August 2010 - 64
Hospitality Design - August 2010 - 65
Hospitality Design - August 2010 - 66
Hospitality Design - August 2010 - Profile
Hospitality Design - August 2010 - 68
Hospitality Design - August 2010 - HD Boutique Preview
Hospitality Design - August 2010 - 70
Hospitality Design - August 2010 - 71
Hospitality Design - August 2010 - 72
Hospitality Design - August 2010 - 73
Hospitality Design - August 2010 - 74
Hospitality Design - August 2010 - 75
Hospitality Design - August 2010 - 76
Hospitality Design - August 2010 - 77
Hospitality Design - August 2010 - 78
Hospitality Design - August 2010 - 79
Hospitality Design - August 2010 - 80
Hospitality Design - August 2010 - 81
Hospitality Design - August 2010 - 82
Hospitality Design - August 2010 - Tabletop
Hospitality Design - August 2010 - 84
Hospitality Design - August 2010 - 85
Hospitality Design - August 2010 - Konoba
Hospitality Design - August 2010 - 87
Hospitality Design - August 2010 - 88
Hospitality Design - August 2010 - 89
Hospitality Design - August 2010 - 90
Hospitality Design - August 2010 - 91
Hospitality Design - August 2010 - Tamarind
Hospitality Design - August 2010 - 93
Hospitality Design - August 2010 - 94
Hospitality Design - August 2010 - 95
Hospitality Design - August 2010 - Spaghetti House
Hospitality Design - August 2010 - 97
Hospitality Design - August 2010 - 98
Hospitality Design - August 2010 - 99
Hospitality Design - August 2010 - Ebisu
Hospitality Design - August 2010 - 101
Hospitality Design - August 2010 - 102
Hospitality Design - August 2010 - 103
Hospitality Design - August 2010 - Silk Road
Hospitality Design - August 2010 - 105
Hospitality Design - August 2010 - 106
Hospitality Design - August 2010 - 107
Hospitality Design - August 2010 - Zero
Hospitality Design - August 2010 - 109
Hospitality Design - August 2010 - 110
Hospitality Design - August 2010 - 111
Hospitality Design - August 2010 - Zengo
Hospitality Design - August 2010 - 113
Hospitality Design - August 2010 - 114
Hospitality Design - August 2010 - 115
Hospitality Design - August 2010 - 116
Hospitality Design - August 2010 - 117
Hospitality Design - August 2010 - 118
Hospitality Design - August 2010 - 119
Hospitality Design - August 2010 - 120
Hospitality Design - August 2010 - 121
Hospitality Design - August 2010 - 122
Hospitality Design - August 2010 - 123
Hospitality Design - August 2010 - 124
Hospitality Design - August 2010 - 125
Hospitality Design - August 2010 - 126
Hospitality Design - August 2010 - 127
Hospitality Design - August 2010 - Back Space
Hospitality Design - August 2010 - Cover3
Hospitality Design - August 2010 - Cover4
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