Hospitality Design - November/December 2010 - 53

interview: philippe grohe

perspectives
By Jana Schiowitz

question everything
As the head of Axor, the designer brand of Hansgrohe AG, Philippe Grohe pushes the limits when it comes to bathroom product design and chooses top-notch designers to do so. Here, he talks about spatial issues, working with Patricia Urquiola, and the key to individual style in the bathroom. HD: How is Axor redefining bathrooms? PG: When we talk about new solutions for the bathroom, we don’t start with individual components or products. Instead, we pursue a completely different, holistic approach. We consider the bathroom as a whole. We ask how its occupant would probably like to use it and we propose suitable solutions. Behind this is a long, very open, creative process in which we intensively discuss design, spatial aspects, and the way we use water. HD: Patricia Urquiola was the first female designer to collaborate with Axor. How was working with her? PG: As early as at our initial meeting, it couldn’t be overlooked that Patricia is bubbling over with energy, passion, and a pace I have hardly experienced elsewhere. I believe we developed a wonderfully rich and eclectic collection, but the cooperative relationship between Patricia and Axor was also very exciting and inspiring for another HD: What does the bathroom of the future look like? PG: It’s always difficult to look into the future, but there is one thing I can say for sure: I don’t believe in a single, one and only uniform HD: What are your must-haves for a bathroom? PG: That’s a difficult question. A good shower is a must. Just like daylight. I would like to feel comfortable being naked in the bathroom and I can if I’m surrounded by natural materials like wood, stone, warm light, and good air. I certainly like a bathroom that opens in the direction of the bedroom along with generous space. Yet I wouldn’t like to get lost in it. This is why I like it when there is good zoning and a place of refuge. I find solutions for smaller spaces, like a toilet that is subdivided by glass walls that can possibly even be tinted, a very successful approach. we jointly created a bathroom that answers these questions with a feminine spatial and utility concept and combines them with top-quality elements that provide immense functionality and added value.

Left: Two retreat-like bathroom scenes showcasing products fusing different styles and shapes from the Axor Urquiola collection.

reason: she asked questions nobody had ever asked before, giving rise to a completely different impression of the bathroom. What do you want to show in it and what don’t you want to put on display? Which space in the bathroom do I need for myself alone and where do I want to communicate with my partner or my family? When do I really want to see myself in the mirror, and when don’t I? I have learned from Patricia that these are the questions that women tend to ask themselves. During the development of the Axor Urquiola collection,

bathroom, the ‘perfect’ one for everybody. Bathrooms will become more versatile and individual as people and their respective needs. All of us will intensify the dialog concerning bathrooms and we’ll learn to ask ourselves how we can actually live better in and with our bathroom. Do we want to be alone in it? Do we want to share it with others? How do we want to deal with water as a resource? These are just some of the questions we will need to ask ourselves even more consciously in the future.

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November/December 2010

53


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Table of Contents for the Digital Edition of Hospitality Design - November/December 2010

Hospitality Design - November/December 2010
Contents
Online Contents
From the Editor
From the Show Director
People
Sketchbook
Trends
Interviews
Profiles
Bathroom
Lighting
Wallcoverings
Flooring
Habitat Valencia
Uchiko
The Boards
The Spa at Trump Soho
Back Space
Hospitality Design - November/December 2010 - Hospitality Design - November/December 2010
Hospitality Design - November/December 2010 - Cover2
Hospitality Design - November/December 2010 - 1
Hospitality Design - November/December 2010 - 2
Hospitality Design - November/December 2010 - 3
Hospitality Design - November/December 2010 - 4
Hospitality Design - November/December 2010 - 5
Hospitality Design - November/December 2010 - 6
Hospitality Design - November/December 2010 - 7
Hospitality Design - November/December 2010 - 8
Hospitality Design - November/December 2010 - 9
Hospitality Design - November/December 2010 - 10
Hospitality Design - November/December 2010 - 11
Hospitality Design - November/December 2010 - 12
Hospitality Design - November/December 2010 - 13
Hospitality Design - November/December 2010 - 14
Hospitality Design - November/December 2010 - 15
Hospitality Design - November/December 2010 - 16
Hospitality Design - November/December 2010 - 17
Hospitality Design - November/December 2010 - 18
Hospitality Design - November/December 2010 - Contents
Hospitality Design - November/December 2010 - 20
Hospitality Design - November/December 2010 - Online Contents
Hospitality Design - November/December 2010 - 22
Hospitality Design - November/December 2010 - 23
Hospitality Design - November/December 2010 - 24
Hospitality Design - November/December 2010 - 25
Hospitality Design - November/December 2010 - From the Editor
Hospitality Design - November/December 2010 - 27
Hospitality Design - November/December 2010 - From the Show Director
Hospitality Design - November/December 2010 - 29
Hospitality Design - November/December 2010 - People
Hospitality Design - November/December 2010 - 31
Hospitality Design - November/December 2010 - 32
Hospitality Design - November/December 2010 - 33
Hospitality Design - November/December 2010 - 34
Hospitality Design - November/December 2010 - 35
Hospitality Design - November/December 2010 - 36
Hospitality Design - November/December 2010 - Sketchbook
Hospitality Design - November/December 2010 - 38
Hospitality Design - November/December 2010 - 39
Hospitality Design - November/December 2010 - 40
Hospitality Design - November/December 2010 - 41
Hospitality Design - November/December 2010 - 42
Hospitality Design - November/December 2010 - 43
Hospitality Design - November/December 2010 - 44
Hospitality Design - November/December 2010 - Trends
Hospitality Design - November/December 2010 - 46
Hospitality Design - November/December 2010 - 47
Hospitality Design - November/December 2010 - 48
Hospitality Design - November/December 2010 - Interviews
Hospitality Design - November/December 2010 - 50
Hospitality Design - November/December 2010 - 51
Hospitality Design - November/December 2010 - 52
Hospitality Design - November/December 2010 - 53
Hospitality Design - November/December 2010 - 54
Hospitality Design - November/December 2010 - 55
Hospitality Design - November/December 2010 - 56
Hospitality Design - November/December 2010 - 57
Hospitality Design - November/December 2010 - 58
Hospitality Design - November/December 2010 - 59
Hospitality Design - November/December 2010 - 60
Hospitality Design - November/December 2010 - Profiles
Hospitality Design - November/December 2010 - 62
Hospitality Design - November/December 2010 - 63
Hospitality Design - November/December 2010 - 64
Hospitality Design - November/December 2010 - 65
Hospitality Design - November/December 2010 - 66
Hospitality Design - November/December 2010 - 67
Hospitality Design - November/December 2010 - 68
Hospitality Design - November/December 2010 - 69
Hospitality Design - November/December 2010 - 70
Hospitality Design - November/December 2010 - 71
Hospitality Design - November/December 2010 - 72
Hospitality Design - November/December 2010 - 73
Hospitality Design - November/December 2010 - 74
Hospitality Design - November/December 2010 - Bathroom
Hospitality Design - November/December 2010 - 76
Hospitality Design - November/December 2010 - 77
Hospitality Design - November/December 2010 - 78
Hospitality Design - November/December 2010 - 79
Hospitality Design - November/December 2010 - 80
Hospitality Design - November/December 2010 - Lighting
Hospitality Design - November/December 2010 - 82
Hospitality Design - November/December 2010 - 83
Hospitality Design - November/December 2010 - 84
Hospitality Design - November/December 2010 - 85
Hospitality Design - November/December 2010 - 86
Hospitality Design - November/December 2010 - 87
Hospitality Design - November/December 2010 - 88
Hospitality Design - November/December 2010 - Wallcoverings
Hospitality Design - November/December 2010 - 90
Hospitality Design - November/December 2010 - 91
Hospitality Design - November/December 2010 - 92
Hospitality Design - November/December 2010 - 93
Hospitality Design - November/December 2010 - 94
Hospitality Design - November/December 2010 - 95
Hospitality Design - November/December 2010 - 96
Hospitality Design - November/December 2010 - Flooring
Hospitality Design - November/December 2010 - 98
Hospitality Design - November/December 2010 - 99
Hospitality Design - November/December 2010 - 100
Hospitality Design - November/December 2010 - 101
Hospitality Design - November/December 2010 - 102
Hospitality Design - November/December 2010 - 103
Hospitality Design - November/December 2010 - 104
Hospitality Design - November/December 2010 - Habitat Valencia
Hospitality Design - November/December 2010 - 106
Hospitality Design - November/December 2010 - 107
Hospitality Design - November/December 2010 - 108
Hospitality Design - November/December 2010 - 109
Hospitality Design - November/December 2010 - Uchiko
Hospitality Design - November/December 2010 - 111
Hospitality Design - November/December 2010 - 112
Hospitality Design - November/December 2010 - 113
Hospitality Design - November/December 2010 - The Boards
Hospitality Design - November/December 2010 - 115
Hospitality Design - November/December 2010 - 116
Hospitality Design - November/December 2010 - 117
Hospitality Design - November/December 2010 - The Spa at Trump Soho
Hospitality Design - November/December 2010 - 119
Hospitality Design - November/December 2010 - 120
Hospitality Design - November/December 2010 - 121
Hospitality Design - November/December 2010 - 122
Hospitality Design - November/December 2010 - 123
Hospitality Design - November/December 2010 - 124
Hospitality Design - November/December 2010 - 125
Hospitality Design - November/December 2010 - 126
Hospitality Design - November/December 2010 - 127
Hospitality Design - November/December 2010 - Back Space
Hospitality Design - November/December 2010 - Cover3
Hospitality Design - November/December 2010 - Cover4
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