Hospitality Design - November/December 2010 - 54

perspectives

interview

5 questions for…
Jackie Jordan
Director of Color Marketing, Sherwin-Williams
What is driving color trends for hospitality? Have the influencers changed?
Certainly in the hotel industry, it has become more residential in feel. There has been a softer approach I think. In regards to color though, there isn’t really anything speci c. Each space, whether it’s a hotel or restaurant, has its own personality. I think hospitality designers do a really great job of creating a mood that isn’t a copycat of something else. That is what’s so fun about going to a new hotel or restaurant.

Are you seeing a lean toward more dramatic colors, muted colors, or a mix of both?
It’s de nitely a mix. It depends on what demographic you are catering to. Like a W hotel is going to be different than a more traditional hotel like a Marriott. Are they catering to families with kids, or that kind of younger, hipper crowd, or that of an older adult.

How are full color palettes chosen?
You have to address each of the hues and the saturation levels in those hues. For instance, if you are looking at the blue category, you’re going to have to have blues that range from blue violet to a blue green. You have to make sure that you have enough of what is usable. Is someone really going to paint the room this color? You have to be somewhat cognizant of what’s out there in the world; colors that people are used to seeing in nature, in fabrics that are out in the marketplace.

We’ve seen a shift toward simplicity and sensibility when it comes to furnishings. Are colors reflecting this movement?
There is a de nitely a movement to less is more. We’re moving away from overdone, over-glitzed, over-embellished interiors to something that is cleanlined, well-tailored, and has soothing colors. But there is also that demographic that wants a funky and cool room as well. We could see simpli cation in the style as far as the furnishings and lighting and bathroom xtures, but maybe there is a bold accent wall behind the bed that brings energy into the space. We are seeing a lot of colors being used effectively in those rooms where that wall behind the bed is fun and colorful.

What’s the global influence on color?
There’s a huge global in uence. We’re not just seeing something from a country. We’re seeing things from all over the world being used in hospitality interiors. Africa is more of an in uence today and is combined with something that is more Moroccan and Middle Eastern. It’s this coalescing of different in uences.

54

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Table of Contents for the Digital Edition of Hospitality Design - November/December 2010

Hospitality Design - November/December 2010
Contents
Online Contents
From the Editor
From the Show Director
People
Sketchbook
Trends
Interviews
Profiles
Bathroom
Lighting
Wallcoverings
Flooring
Habitat Valencia
Uchiko
The Boards
The Spa at Trump Soho
Back Space
Hospitality Design - November/December 2010 - Hospitality Design - November/December 2010
Hospitality Design - November/December 2010 - Cover2
Hospitality Design - November/December 2010 - 1
Hospitality Design - November/December 2010 - 2
Hospitality Design - November/December 2010 - 3
Hospitality Design - November/December 2010 - 4
Hospitality Design - November/December 2010 - 5
Hospitality Design - November/December 2010 - 6
Hospitality Design - November/December 2010 - 7
Hospitality Design - November/December 2010 - 8
Hospitality Design - November/December 2010 - 9
Hospitality Design - November/December 2010 - 10
Hospitality Design - November/December 2010 - 11
Hospitality Design - November/December 2010 - 12
Hospitality Design - November/December 2010 - 13
Hospitality Design - November/December 2010 - 14
Hospitality Design - November/December 2010 - 15
Hospitality Design - November/December 2010 - 16
Hospitality Design - November/December 2010 - 17
Hospitality Design - November/December 2010 - 18
Hospitality Design - November/December 2010 - Contents
Hospitality Design - November/December 2010 - 20
Hospitality Design - November/December 2010 - Online Contents
Hospitality Design - November/December 2010 - 22
Hospitality Design - November/December 2010 - 23
Hospitality Design - November/December 2010 - 24
Hospitality Design - November/December 2010 - 25
Hospitality Design - November/December 2010 - From the Editor
Hospitality Design - November/December 2010 - 27
Hospitality Design - November/December 2010 - From the Show Director
Hospitality Design - November/December 2010 - 29
Hospitality Design - November/December 2010 - People
Hospitality Design - November/December 2010 - 31
Hospitality Design - November/December 2010 - 32
Hospitality Design - November/December 2010 - 33
Hospitality Design - November/December 2010 - 34
Hospitality Design - November/December 2010 - 35
Hospitality Design - November/December 2010 - 36
Hospitality Design - November/December 2010 - Sketchbook
Hospitality Design - November/December 2010 - 38
Hospitality Design - November/December 2010 - 39
Hospitality Design - November/December 2010 - 40
Hospitality Design - November/December 2010 - 41
Hospitality Design - November/December 2010 - 42
Hospitality Design - November/December 2010 - 43
Hospitality Design - November/December 2010 - 44
Hospitality Design - November/December 2010 - Trends
Hospitality Design - November/December 2010 - 46
Hospitality Design - November/December 2010 - 47
Hospitality Design - November/December 2010 - 48
Hospitality Design - November/December 2010 - Interviews
Hospitality Design - November/December 2010 - 50
Hospitality Design - November/December 2010 - 51
Hospitality Design - November/December 2010 - 52
Hospitality Design - November/December 2010 - 53
Hospitality Design - November/December 2010 - 54
Hospitality Design - November/December 2010 - 55
Hospitality Design - November/December 2010 - 56
Hospitality Design - November/December 2010 - 57
Hospitality Design - November/December 2010 - 58
Hospitality Design - November/December 2010 - 59
Hospitality Design - November/December 2010 - 60
Hospitality Design - November/December 2010 - Profiles
Hospitality Design - November/December 2010 - 62
Hospitality Design - November/December 2010 - 63
Hospitality Design - November/December 2010 - 64
Hospitality Design - November/December 2010 - 65
Hospitality Design - November/December 2010 - 66
Hospitality Design - November/December 2010 - 67
Hospitality Design - November/December 2010 - 68
Hospitality Design - November/December 2010 - 69
Hospitality Design - November/December 2010 - 70
Hospitality Design - November/December 2010 - 71
Hospitality Design - November/December 2010 - 72
Hospitality Design - November/December 2010 - 73
Hospitality Design - November/December 2010 - 74
Hospitality Design - November/December 2010 - Bathroom
Hospitality Design - November/December 2010 - 76
Hospitality Design - November/December 2010 - 77
Hospitality Design - November/December 2010 - 78
Hospitality Design - November/December 2010 - 79
Hospitality Design - November/December 2010 - 80
Hospitality Design - November/December 2010 - Lighting
Hospitality Design - November/December 2010 - 82
Hospitality Design - November/December 2010 - 83
Hospitality Design - November/December 2010 - 84
Hospitality Design - November/December 2010 - 85
Hospitality Design - November/December 2010 - 86
Hospitality Design - November/December 2010 - 87
Hospitality Design - November/December 2010 - 88
Hospitality Design - November/December 2010 - Wallcoverings
Hospitality Design - November/December 2010 - 90
Hospitality Design - November/December 2010 - 91
Hospitality Design - November/December 2010 - 92
Hospitality Design - November/December 2010 - 93
Hospitality Design - November/December 2010 - 94
Hospitality Design - November/December 2010 - 95
Hospitality Design - November/December 2010 - 96
Hospitality Design - November/December 2010 - Flooring
Hospitality Design - November/December 2010 - 98
Hospitality Design - November/December 2010 - 99
Hospitality Design - November/December 2010 - 100
Hospitality Design - November/December 2010 - 101
Hospitality Design - November/December 2010 - 102
Hospitality Design - November/December 2010 - 103
Hospitality Design - November/December 2010 - 104
Hospitality Design - November/December 2010 - Habitat Valencia
Hospitality Design - November/December 2010 - 106
Hospitality Design - November/December 2010 - 107
Hospitality Design - November/December 2010 - 108
Hospitality Design - November/December 2010 - 109
Hospitality Design - November/December 2010 - Uchiko
Hospitality Design - November/December 2010 - 111
Hospitality Design - November/December 2010 - 112
Hospitality Design - November/December 2010 - 113
Hospitality Design - November/December 2010 - The Boards
Hospitality Design - November/December 2010 - 115
Hospitality Design - November/December 2010 - 116
Hospitality Design - November/December 2010 - 117
Hospitality Design - November/December 2010 - The Spa at Trump Soho
Hospitality Design - November/December 2010 - 119
Hospitality Design - November/December 2010 - 120
Hospitality Design - November/December 2010 - 121
Hospitality Design - November/December 2010 - 122
Hospitality Design - November/December 2010 - 123
Hospitality Design - November/December 2010 - 124
Hospitality Design - November/December 2010 - 125
Hospitality Design - November/December 2010 - 126
Hospitality Design - November/December 2010 - 127
Hospitality Design - November/December 2010 - Back Space
Hospitality Design - November/December 2010 - Cover3
Hospitality Design - November/December 2010 - Cover4
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