Hospitality Design - May/June 2011 - 52

perspectives
I was a skeptic at first. How could something like Facebook or Twitter change the landscape of the travel industry? It just didn’t seem possible. And yet, here I am today, believing in the power of social media. Atlantis and One&Only are able to be part of the online conversation and in turn, gain some valuable insight on our own product. We quickly determined that to be successful in this new world, a resort must remain authentic and relevant. By doing this, our fans become the brand ambassadors. Today our posts range from seasonal deals to updates on the marine life at Dolphin Cay. Word-of-mouth is an incredibly powerful force and we are finding that the younger and more tech-savvy audience relies

interview: sol kerzner

Left and above: One&Only the Palm, Dubai’s black-and-white Stay Restaurant and exterior at dusk.

watch the competition very carefully. Not only in your specific sector, but also in related businesses like food and beverage, entertainment, music, and fashion. HD: The One&Only brand is known for its one-of-a-kind, luxurious accommodations and personalized services. Why are these elements so important when providing a unique guest experience? SK: The One&Only formula for success can be simplified into five basic concepts: added value, personal details, engaging programming, authenticity, and service. In order to remain top-of-mind, we have implemented a more comprehensive returning guest communication strategy that highlights these values. Our team has aggressively sought out like-minded partners to increase brand awareness and create innovative offerings for our guests. For example, we entered into a partnership with Physique 57, a workout system in New York City and Los Angeles, to create exclusive retreats at One&Only Ocean Club and One&Only Palmilla. HD: During the last few years, your brands have expanded even more so across the globe. Why did you choose new markets like Dubai? SK: I read a lot of periodicals and follow current affairs to learn about what is new in the world. For instance, when we were looking to expand in Dubai, we took into account that the Dubai Tourism Authority actively and effectively promotes the destination, not to mention Dubai has one of the best airlines in the world. We continue to watch and search for new emerging markets to destinations that provide attractive offers and incentives. HD: How is One&Only the Palm different from its sister properties? SK: We believe the government’s continuous commitment to developing tourism in the region combined with all the destination has to offer and its easy international access makes it the perfect place for us to expand the One&Only portfolio. One&Only the Palm, which opened in November, is comprised of just 90 keys and four private beachfront villas. It is Dubai’s first true beach resort and acts as a private residential-style escape for guests to enjoy spectacular views of the city skyline in a chic and very boutique setting.

on these crowd-sourced reviews like Twitter and Facebook to make their travel plans. HD: Your career spans more than 45 years. What is the most important lesson learned? SK: My determination and persistence to never give up and to get things done is the best way I can describe what I have learned. Some people call it courage. I don’t really know what to call it. In this competitive world, some people get the lucky breaks and take risks that pay off and others don’t always get it right or have good luck. It’s the way the world works fortunately or unfortunately—depends on where you are and what you want. HD: What does the idea of a perfect destination mean to you? SK: With Atlantis, Paradise Island, in the Bahamas I had an ideal climate, increasing airlift into the destination and the local government’s support of tourism. You should research the competition and see how they are doing in the market. Make sure there is the potential to create something unique that the customer will respond to. For instance, with Atlantis, the Palm in Dubai, there was nothing else that existed like that hotel in the current marketplace. Be sure you can deliver great service. Always factor in the people and resources that will be required to train. And finally, take a hard look at the local business culture. HD: How do you go about choosing locations for your properties? SK: I always try to stay current with world trends and ideas. I like to know what’s going on. In briefing my teams, I try to give them big ideas or the ‘essence’ of the concept we are trying to create. I find that if you have chemistry with a group of talented people then the creative process usually flows well from there. Finally, you have to

52

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Table of Contents for the Digital Edition of Hospitality Design - May/June 2011

Hospitality Design - May/June 2011
Contents
Online Contents
From the Editor
From the Show Director
People
Sketchbook
Interview
Interview
Interview
Profile
Outdoor
Wallcoverings
Singapore
2011 HD Awards
Winners
Bell, Book & Candle
Glen Oaks Big Sur
Hudson Hall
d’Espresso
Miami Hotel & Resort
Central DuPage Hospital Cancer Center
Hilton Pattaya
The Chatwal
Saffire Freycinet
Cienna Ultralounge
Pathway Spa and Lifestyle Club
Viceroy Anguilla
The Chatwal
Padre Hotel
Lords South Beach
Boca Chica
Hilton Pattaya
db Bistro Moderne
Lincoln
Finalists
má pêche
House of Air
Lobby at the Red Door Spa at the Biltmore Fashion Park
Roxbury Hollywood
Grand Hotel Villa Cora
W Retreat & Spa
Banyan Tree Al Wadi
Twenty Five Lusk
Statler Hilton Redevelopment
Hotel Indigo Shanghai on the Bund
Back Space
Hospitality Design - May/June 2011 - Hospitality Design - May/June 2011
Hospitality Design - May/June 2011 - Cover2
Hospitality Design - May/June 2011 - 1
Hospitality Design - May/June 2011 - 2
Hospitality Design - May/June 2011 - 3
Hospitality Design - May/June 2011 - 4
Hospitality Design - May/June 2011 - 5
Hospitality Design - May/June 2011 - 6
Hospitality Design - May/June 2011 - 7
Hospitality Design - May/June 2011 - 8
Hospitality Design - May/June 2011 - 9
Hospitality Design - May/June 2011 - 10
Hospitality Design - May/June 2011 - Contents
Hospitality Design - May/June 2011 - 12
Hospitality Design - May/June 2011 - Online Contents
Hospitality Design - May/June 2011 - 14
Hospitality Design - May/June 2011 - 15
Hospitality Design - May/June 2011 - From the Editor
Hospitality Design - May/June 2011 - 17
Hospitality Design - May/June 2011 - From the Show Director
Hospitality Design - May/June 2011 - 19
Hospitality Design - May/June 2011 - 20
Hospitality Design - May/June 2011 - 21
Hospitality Design - May/June 2011 - 22
Hospitality Design - May/June 2011 - 23
Hospitality Design - May/June 2011 - People
Hospitality Design - May/June 2011 - 25
Hospitality Design - May/June 2011 - 26
Hospitality Design - May/June 2011 - 27
Hospitality Design - May/June 2011 - 28
Hospitality Design - May/June 2011 - 29
Hospitality Design - May/June 2011 - 30
Hospitality Design - May/June 2011 - 31
Hospitality Design - May/June 2011 - 32
Hospitality Design - May/June 2011 - 33
Hospitality Design - May/June 2011 - 34
Hospitality Design - May/June 2011 - 35
Hospitality Design - May/June 2011 - 36
Hospitality Design - May/June 2011 - Sketchbook
Hospitality Design - May/June 2011 - 38
Hospitality Design - May/June 2011 - 39
Hospitality Design - May/June 2011 - 40
Hospitality Design - May/June 2011 - 41
Hospitality Design - May/June 2011 - 42
Hospitality Design - May/June 2011 - 43
Hospitality Design - May/June 2011 - 44
Hospitality Design - May/June 2011 - 45
Hospitality Design - May/June 2011 - 46
Hospitality Design - May/June 2011 - 47
Hospitality Design - May/June 2011 - 48
Hospitality Design - May/June 2011 - 49
Hospitality Design - May/June 2011 - 50
Hospitality Design - May/June 2011 - Interview
Hospitality Design - May/June 2011 - 52
Hospitality Design - May/June 2011 - 53
Hospitality Design - May/June 2011 - 54
Hospitality Design - May/June 2011 - 55
Hospitality Design - May/June 2011 - 56
Hospitality Design - May/June 2011 - 57
Hospitality Design - May/June 2011 - 58
Hospitality Design - May/June 2011 - Interview
Hospitality Design - May/June 2011 - 60
Hospitality Design - May/June 2011 - 61
Hospitality Design - May/June 2011 - 62
Hospitality Design - May/June 2011 - 63
Hospitality Design - May/June 2011 - 64
Hospitality Design - May/June 2011 - 65
Hospitality Design - May/June 2011 - Interview
Hospitality Design - May/June 2011 - 67
Hospitality Design - May/June 2011 - 68
Hospitality Design - May/June 2011 - 69
Hospitality Design - May/June 2011 - 70
Hospitality Design - May/June 2011 - 71
Hospitality Design - May/June 2011 - 72
Hospitality Design - May/June 2011 - 73
Hospitality Design - May/June 2011 - 74
Hospitality Design - May/June 2011 - Profile
Hospitality Design - May/June 2011 - 76
Hospitality Design - May/June 2011 - Outdoor
Hospitality Design - May/June 2011 - 78
Hospitality Design - May/June 2011 - 79
Hospitality Design - May/June 2011 - 80
Hospitality Design - May/June 2011 - 81
Hospitality Design - May/June 2011 - 82
Hospitality Design - May/June 2011 - 83
Hospitality Design - May/June 2011 - 84
Hospitality Design - May/June 2011 - 85
Hospitality Design - May/June 2011 - 86
Hospitality Design - May/June 2011 - 87
Hospitality Design - May/June 2011 - 88
Hospitality Design - May/June 2011 - Wallcoverings
Hospitality Design - May/June 2011 - 90
Hospitality Design - May/June 2011 - 91
Hospitality Design - May/June 2011 - 92
Hospitality Design - May/June 2011 - 93
Hospitality Design - May/June 2011 - 94
Hospitality Design - May/June 2011 - 95
Hospitality Design - May/June 2011 - 96
Hospitality Design - May/June 2011 - 97
Hospitality Design - May/June 2011 - 98
Hospitality Design - May/June 2011 - Singapore
Hospitality Design - May/June 2011 - 100
Hospitality Design - May/June 2011 - 101
Hospitality Design - May/June 2011 - 102
Hospitality Design - May/June 2011 - 103
Hospitality Design - May/June 2011 - 104
Hospitality Design - May/June 2011 - 105
Hospitality Design - May/June 2011 - 106
Hospitality Design - May/June 2011 - 2011 HD Awards
Hospitality Design - May/June 2011 - Bell, Book & Candle
Hospitality Design - May/June 2011 - 109
Hospitality Design - May/June 2011 - Glen Oaks Big Sur
Hospitality Design - May/June 2011 - 111
Hospitality Design - May/June 2011 - Hudson Hall
Hospitality Design - May/June 2011 - 113
Hospitality Design - May/June 2011 - d’Espresso
Hospitality Design - May/June 2011 - 115
Hospitality Design - May/June 2011 - Miami Hotel & Resort
Hospitality Design - May/June 2011 - 117
Hospitality Design - May/June 2011 - Central DuPage Hospital Cancer Center
Hospitality Design - May/June 2011 - 119
Hospitality Design - May/June 2011 - Hilton Pattaya
Hospitality Design - May/June 2011 - 121
Hospitality Design - May/June 2011 - The Chatwal
Hospitality Design - May/June 2011 - 123
Hospitality Design - May/June 2011 - Saffire Freycinet
Hospitality Design - May/June 2011 - 125
Hospitality Design - May/June 2011 - Cienna Ultralounge
Hospitality Design - May/June 2011 - 127
Hospitality Design - May/June 2011 - Pathway Spa and Lifestyle Club
Hospitality Design - May/June 2011 - 129
Hospitality Design - May/June 2011 - Viceroy Anguilla
Hospitality Design - May/June 2011 - 131
Hospitality Design - May/June 2011 - The Chatwal
Hospitality Design - May/June 2011 - 133
Hospitality Design - May/June 2011 - Padre Hotel
Hospitality Design - May/June 2011 - 135
Hospitality Design - May/June 2011 - Lords South Beach
Hospitality Design - May/June 2011 - 137
Hospitality Design - May/June 2011 - Boca Chica
Hospitality Design - May/June 2011 - 139
Hospitality Design - May/June 2011 - Hilton Pattaya
Hospitality Design - May/June 2011 - 141
Hospitality Design - May/June 2011 - db Bistro Moderne
Hospitality Design - May/June 2011 - 143
Hospitality Design - May/June 2011 - Lincoln
Hospitality Design - May/June 2011 - 145
Hospitality Design - May/June 2011 - má pêche
Hospitality Design - May/June 2011 - House of Air
Hospitality Design - May/June 2011 - Lobby at the Red Door Spa at the Biltmore Fashion Park
Hospitality Design - May/June 2011 - Roxbury Hollywood
Hospitality Design - May/June 2011 - Grand Hotel Villa Cora
Hospitality Design - May/June 2011 - W Retreat & Spa
Hospitality Design - May/June 2011 - Banyan Tree Al Wadi
Hospitality Design - May/June 2011 - Twenty Five Lusk
Hospitality Design - May/June 2011 - Statler Hilton Redevelopment
Hospitality Design - May/June 2011 - Hotel Indigo Shanghai on the Bund
Hospitality Design - May/June 2011 - 156
Hospitality Design - May/June 2011 - 157
Hospitality Design - May/June 2011 - 158
Hospitality Design - May/June 2011 - 159
Hospitality Design - May/June 2011 - Back Space
Hospitality Design - May/June 2011 - Cover3
Hospitality Design - May/June 2011 - Cover4
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