Hospitality Design - May/June 2011 - 60

perspectives

interview: patrick jouin

Right and inset: Jouin’s Ether by Muranodue for Leucos/FDV chandelier, made of cascading glass bubbles strung together and lit from above; in the lobby of the Museum of Arts and Design, Jouin installed Reed, his newest collaboration with Leucos/FDV, made of handblown glass tubes.
surprise them at the same time, so they can understand what Thierry Marx is doing. HD: The restaurant industry, especially fine dining, is evolving. What’s your take on the restaurant industry today? Are chefs asking for anything different? PJ: Here [in New York] it is really incredible— restaurant design has become theater. You make a project and two years after it is gone. I had a restaurant with Ducasse called Mix. It was a beautiful project, but it wasn’t the right street, so it is gone. It was on 58th Street—it should have been in the Meatpacking District. What has changed is that now chefs are more conscious—for the chef, it is very important to work with a designer, with an architect, with a lighting designer. It has become a whole experience. Now everything is designed, which is making everything better, and at the same time, it is harder for a designer. The consumer knows much better, and is much more of a critic. When you are a professional, you try to make things perfect, but at the same time, the touch of a chef, a chef ’s personality, can disappear. You can have the right mood, the right fabric, the right thing, but it is not the chef anymore, and that’s not good. There is a devil in every project, you just have to find it. I spend a lot of time with the chef, not ‘I like blue, no I like green,’ but to really understand what he is trying to create—the kind of food, what a waiter is for a chef, what a knife is for a chef. It is a team project. Context is important. I was lucky to work with Ducasse. He is an incredible professional. He has traveled all over the world and has absorbed so much information. A great teacher. HD: You have designed so many products, but what do you love HD: Is there a restaurant fad that you would like to do away with? PJ: I don’t really like the restaurants that look old that are brand new. They are well done, but they are fake. When you arrive in a little restaurant in the middle of Paris or New York that has not changed in the last 100 years, you say, ‘this is so great.’ It’s like when you see someone with an old car, you think they’re nice, even if they aren’t. It’s the same for a restaurant. HD: Are you working on any cool non-restaurant hospitality projects? PJ: We are doing an incredible project for Swatch in Shanghai, the Swatch Art Peace Hotel. One level is for Swatch shops—Swatch, Omega, Breguet, Blancpain. After that you have levels where there will be artist studios—artists are coming from all over the world, and Swatch is giving them a lodge where they can create for three weeks or six months. One level has three incredible hotel suites. And another has a restaurant and terrace. HD: What is the key to a successful collaboration? PJ: Communication. Some chefs are not used to looking at drawings; their emotion, they don’t know what to say. They will say ‘oh it’s great,’ even if they don’t like it. You have to find a way to speak together so everyone is happy at the end. It will cost the same to make it well or not. I try to be very sensitive. Every time it is a different story. You have to reinvent yourself—you don’t want to copy yourself. That is the fun part. about hospitality? PJ: It makes us think a lot. Empathy is very important, so we don’t design things for us. When I design something I will use it and see if I like it. But that’s not enough [for hospitality]. You have to think about everyone. That’s incredible. When you do a hotel or restaurant, you have one shot, one prototype, you can imagine one moment—it is almost the opposite of industrial design. It is an experience, and you share this experience, this thought or this dream that is unique, with someone else. It is an incredible human experience. HD: What are some of your recently completed projects that you are most proud of ? PJ: The free toilet system of Paris—400 toilets. [We wanted] to make a little pavilion in the street. The women were afraid to use them, so we tried to make something where you feel secure. We are working for Ubisoft, making electronic games. We are working for Alessi, designing a new fruit bowl. We are also working on the taxi sign for Paris. We have changed the system, so when a taxi is free it is green, and when they have someone it’s red, and you can see it from far away. Before it was white, but it was impossible to understand. HD: What is the design concept? PJ: If you were coming there, you don’t even want to take off your coat, you just want to start to work. We made a place that is raw and at the same time, well-designed, but if your paint gets on the floor, it’s okay. So it’s like a New York loft feeling, but with Shanghai energy. There are a lot of books, a lot of places for artists to meet together, the idea of cooking is very important. Inside the studio they have a place to shower, a bedroom, but they can also open everything up and be linked with other artists.

60

hospitalitydesign

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Table of Contents for the Digital Edition of Hospitality Design - May/June 2011

Hospitality Design - May/June 2011
Contents
Online Contents
From the Editor
From the Show Director
People
Sketchbook
Interview
Interview
Interview
Profile
Outdoor
Wallcoverings
Singapore
2011 HD Awards
Winners
Bell, Book & Candle
Glen Oaks Big Sur
Hudson Hall
d’Espresso
Miami Hotel & Resort
Central DuPage Hospital Cancer Center
Hilton Pattaya
The Chatwal
Saffire Freycinet
Cienna Ultralounge
Pathway Spa and Lifestyle Club
Viceroy Anguilla
The Chatwal
Padre Hotel
Lords South Beach
Boca Chica
Hilton Pattaya
db Bistro Moderne
Lincoln
Finalists
má pêche
House of Air
Lobby at the Red Door Spa at the Biltmore Fashion Park
Roxbury Hollywood
Grand Hotel Villa Cora
W Retreat & Spa
Banyan Tree Al Wadi
Twenty Five Lusk
Statler Hilton Redevelopment
Hotel Indigo Shanghai on the Bund
Back Space
Hospitality Design - May/June 2011 - Hospitality Design - May/June 2011
Hospitality Design - May/June 2011 - Cover2
Hospitality Design - May/June 2011 - 1
Hospitality Design - May/June 2011 - 2
Hospitality Design - May/June 2011 - 3
Hospitality Design - May/June 2011 - 4
Hospitality Design - May/June 2011 - 5
Hospitality Design - May/June 2011 - 6
Hospitality Design - May/June 2011 - 7
Hospitality Design - May/June 2011 - 8
Hospitality Design - May/June 2011 - 9
Hospitality Design - May/June 2011 - 10
Hospitality Design - May/June 2011 - Contents
Hospitality Design - May/June 2011 - 12
Hospitality Design - May/June 2011 - Online Contents
Hospitality Design - May/June 2011 - 14
Hospitality Design - May/June 2011 - 15
Hospitality Design - May/June 2011 - From the Editor
Hospitality Design - May/June 2011 - 17
Hospitality Design - May/June 2011 - From the Show Director
Hospitality Design - May/June 2011 - 19
Hospitality Design - May/June 2011 - 20
Hospitality Design - May/June 2011 - 21
Hospitality Design - May/June 2011 - 22
Hospitality Design - May/June 2011 - 23
Hospitality Design - May/June 2011 - People
Hospitality Design - May/June 2011 - 25
Hospitality Design - May/June 2011 - 26
Hospitality Design - May/June 2011 - 27
Hospitality Design - May/June 2011 - 28
Hospitality Design - May/June 2011 - 29
Hospitality Design - May/June 2011 - 30
Hospitality Design - May/June 2011 - 31
Hospitality Design - May/June 2011 - 32
Hospitality Design - May/June 2011 - 33
Hospitality Design - May/June 2011 - 34
Hospitality Design - May/June 2011 - 35
Hospitality Design - May/June 2011 - 36
Hospitality Design - May/June 2011 - Sketchbook
Hospitality Design - May/June 2011 - 38
Hospitality Design - May/June 2011 - 39
Hospitality Design - May/June 2011 - 40
Hospitality Design - May/June 2011 - 41
Hospitality Design - May/June 2011 - 42
Hospitality Design - May/June 2011 - 43
Hospitality Design - May/June 2011 - 44
Hospitality Design - May/June 2011 - 45
Hospitality Design - May/June 2011 - 46
Hospitality Design - May/June 2011 - 47
Hospitality Design - May/June 2011 - 48
Hospitality Design - May/June 2011 - 49
Hospitality Design - May/June 2011 - 50
Hospitality Design - May/June 2011 - Interview
Hospitality Design - May/June 2011 - 52
Hospitality Design - May/June 2011 - 53
Hospitality Design - May/June 2011 - 54
Hospitality Design - May/June 2011 - 55
Hospitality Design - May/June 2011 - 56
Hospitality Design - May/June 2011 - 57
Hospitality Design - May/June 2011 - 58
Hospitality Design - May/June 2011 - Interview
Hospitality Design - May/June 2011 - 60
Hospitality Design - May/June 2011 - 61
Hospitality Design - May/June 2011 - 62
Hospitality Design - May/June 2011 - 63
Hospitality Design - May/June 2011 - 64
Hospitality Design - May/June 2011 - 65
Hospitality Design - May/June 2011 - Interview
Hospitality Design - May/June 2011 - 67
Hospitality Design - May/June 2011 - 68
Hospitality Design - May/June 2011 - 69
Hospitality Design - May/June 2011 - 70
Hospitality Design - May/June 2011 - 71
Hospitality Design - May/June 2011 - 72
Hospitality Design - May/June 2011 - 73
Hospitality Design - May/June 2011 - 74
Hospitality Design - May/June 2011 - Profile
Hospitality Design - May/June 2011 - 76
Hospitality Design - May/June 2011 - Outdoor
Hospitality Design - May/June 2011 - 78
Hospitality Design - May/June 2011 - 79
Hospitality Design - May/June 2011 - 80
Hospitality Design - May/June 2011 - 81
Hospitality Design - May/June 2011 - 82
Hospitality Design - May/June 2011 - 83
Hospitality Design - May/June 2011 - 84
Hospitality Design - May/June 2011 - 85
Hospitality Design - May/June 2011 - 86
Hospitality Design - May/June 2011 - 87
Hospitality Design - May/June 2011 - 88
Hospitality Design - May/June 2011 - Wallcoverings
Hospitality Design - May/June 2011 - 90
Hospitality Design - May/June 2011 - 91
Hospitality Design - May/June 2011 - 92
Hospitality Design - May/June 2011 - 93
Hospitality Design - May/June 2011 - 94
Hospitality Design - May/June 2011 - 95
Hospitality Design - May/June 2011 - 96
Hospitality Design - May/June 2011 - 97
Hospitality Design - May/June 2011 - 98
Hospitality Design - May/June 2011 - Singapore
Hospitality Design - May/June 2011 - 100
Hospitality Design - May/June 2011 - 101
Hospitality Design - May/June 2011 - 102
Hospitality Design - May/June 2011 - 103
Hospitality Design - May/June 2011 - 104
Hospitality Design - May/June 2011 - 105
Hospitality Design - May/June 2011 - 106
Hospitality Design - May/June 2011 - 2011 HD Awards
Hospitality Design - May/June 2011 - Bell, Book & Candle
Hospitality Design - May/June 2011 - 109
Hospitality Design - May/June 2011 - Glen Oaks Big Sur
Hospitality Design - May/June 2011 - 111
Hospitality Design - May/June 2011 - Hudson Hall
Hospitality Design - May/June 2011 - 113
Hospitality Design - May/June 2011 - d’Espresso
Hospitality Design - May/June 2011 - 115
Hospitality Design - May/June 2011 - Miami Hotel & Resort
Hospitality Design - May/June 2011 - 117
Hospitality Design - May/June 2011 - Central DuPage Hospital Cancer Center
Hospitality Design - May/June 2011 - 119
Hospitality Design - May/June 2011 - Hilton Pattaya
Hospitality Design - May/June 2011 - 121
Hospitality Design - May/June 2011 - The Chatwal
Hospitality Design - May/June 2011 - 123
Hospitality Design - May/June 2011 - Saffire Freycinet
Hospitality Design - May/June 2011 - 125
Hospitality Design - May/June 2011 - Cienna Ultralounge
Hospitality Design - May/June 2011 - 127
Hospitality Design - May/June 2011 - Pathway Spa and Lifestyle Club
Hospitality Design - May/June 2011 - 129
Hospitality Design - May/June 2011 - Viceroy Anguilla
Hospitality Design - May/June 2011 - 131
Hospitality Design - May/June 2011 - The Chatwal
Hospitality Design - May/June 2011 - 133
Hospitality Design - May/June 2011 - Padre Hotel
Hospitality Design - May/June 2011 - 135
Hospitality Design - May/June 2011 - Lords South Beach
Hospitality Design - May/June 2011 - 137
Hospitality Design - May/June 2011 - Boca Chica
Hospitality Design - May/June 2011 - 139
Hospitality Design - May/June 2011 - Hilton Pattaya
Hospitality Design - May/June 2011 - 141
Hospitality Design - May/June 2011 - db Bistro Moderne
Hospitality Design - May/June 2011 - 143
Hospitality Design - May/June 2011 - Lincoln
Hospitality Design - May/June 2011 - 145
Hospitality Design - May/June 2011 - má pêche
Hospitality Design - May/June 2011 - House of Air
Hospitality Design - May/June 2011 - Lobby at the Red Door Spa at the Biltmore Fashion Park
Hospitality Design - May/June 2011 - Roxbury Hollywood
Hospitality Design - May/June 2011 - Grand Hotel Villa Cora
Hospitality Design - May/June 2011 - W Retreat & Spa
Hospitality Design - May/June 2011 - Banyan Tree Al Wadi
Hospitality Design - May/June 2011 - Twenty Five Lusk
Hospitality Design - May/June 2011 - Statler Hilton Redevelopment
Hospitality Design - May/June 2011 - Hotel Indigo Shanghai on the Bund
Hospitality Design - May/June 2011 - 156
Hospitality Design - May/June 2011 - 157
Hospitality Design - May/June 2011 - 158
Hospitality Design - May/June 2011 - 159
Hospitality Design - May/June 2011 - Back Space
Hospitality Design - May/June 2011 - Cover3
Hospitality Design - May/June 2011 - Cover4
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