Hospitality Design - October 2011 - 18

from the editor

introducing our guest
Editorial and Executive Of ces: 770 Broadway, New York, New York 10003 646.654.4410
MICHAEL ADAMS Editor in Chief 646.654.7621 madams@hospitalitydesign.com JONATHAN MARSLAND Creative Director 646.654.4472 jmarsland@hospitalitydesign.com JESSICA EDMISTON and TUCKER VIEMEISTER Creative Consultants, Rockwell Group STACY SHOEMAKER RAUEN Executive Editor 646.654.4411 sshoemaker@hospitalitydesign.com ALIA AKKAM Managing Editor 646.654.4419 aakkam@hdmag.com ASHLEIGH VANHOUTEN Associate Editor 646.654.4410 avanhouten@hdmag.com GRACE CASEY Production Manager 646.654.7293 grace.casey@nielsen.com DOUG HOPE Vice President/Content 770.291.5453 doug.hope@nielsen.com JOE RANDALL Senior Vice President joe.randall@nielsen.com

I first met David Rockwell on the phone nearly a dozen years ago. I was new to the magazine, and for the life of me I can’t remember the topic we discussed, although I do remember some time being given to his wonderful staircase for the late, lamented Ruby Foo’s restaurant on the Upper West Side. Over the years, our professional lives crisscrossed frequently. Naturally, the quality of his work ensured that we would publish a great many of his projects over the years, and members of his team were frequent attendees at our two tradeshows. David himself was there often, for product launches, a book signing, panel appearances, a keynote conversation with me at HD Boutique, and once to accept a Manfred Steinfeld Award for his humanitarian efforts on behalf of DIFFA. Rockwell Group has been the recipient of multiple HD Awards for its projects, and Rockwell’s staff have often served as cheerful and expert judges for some of our product competitions.

Photo by Jeffrey Mosier

From left: Peter Gelb, Metropolitan Opera; Michael Adams, Hospitality Design magazine; and David Rockwell, Rockwell Group, at Gelb’s office in Lincoln Center.
On a personal level, David and I soon discovered our mutual passion for the performing arts, and I was delighted when his portfolio began to include some of the most impressive theater sets—Hairspray and The Normal Heart among them—I have ever seen. Whenever we run into each other, we invariably spend a certain amount of time playing the “Have you seen . . .?” game favored by so many theatrical junkies. In short, 12 years has seen a lot of collaboration and cooperation, so I was more than thrilled that he agreed to be our third guest editor for this issue. Little did I know (although should have anticipated) that he would throw himself into the task with such thoroughness and gusto. As you’ll see as you peruse these pages, he offered the theme of transformation, created a number of ideas and concepts to enhance it, and plunged into his amazing rolodex to tap the expertise of those artists who are this issue’s contributors. (David discusses his choices on page 26.) He even chose the projects we feature this month from those recently submitted. It’s been an exhilarating experience to work with David and his congenial staff, and the result is an issue of Hospitality Design unlike any other. David has transformed our minds, and we’re certain you’ll feel the same.

SUBSCRIPTION INQUIRIES 800.697.8859; Fax 847.291.4816 nhd@omeda.com For reprints contact the YGS Group: 800.290.5460 x136 HD@theygsgroup.com BACK ISSUES 800.697.8859 LIST RENTAL Bart Piccirillo 845.731.2768 bart.piccirillo@eraepd.com ADVERTISING PAUL BIENKOWSKI Publisher 860.644.3861; Fax 860.644.0700 pbienkowski@cox.net MELANI BEATTIE Marketing Manager/Midwest and West 312.218.5691; Fax 781.431.1968 melani.beattie@gmail.com PHYLLIS VISCIDI Marketing Manager/East 781.431.1320; Fax 781.431.1968 phyllis@viscidi.com LILIANA CONNOLLY Marketing Representative/East 781.431.1320; Fax 781.431.1968 lil@viscidi.com

Michael Adams Editor in Chief madams@hospitalitydesign.com

18

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Table of Contents for the Digital Edition of Hospitality Design - October 2011

Hospitality Design - October 2011
Contents
Online Contents
From the Editor
From the Show Director
From David Rockwell
Chef Transformations
The Oak Room
Places
Exhibition
Trends
Interview
Forecast
Studio Job
Jaime Hayon
Best of Boutique
Spa
Lime Wood
Soho House West Hollywood
25hours Hotel HafenCity
Untitled
Burlap
Back Space
Hospitality Design - October 2011 - Intro
Hospitality Design - October 2011 - Hospitality Design - October 2011
Hospitality Design - October 2011 - Cover2
Hospitality Design - October 2011 - 1
Hospitality Design - October 2011 - 2
Hospitality Design - October 2011 - 3
Hospitality Design - October 2011 - 4
Hospitality Design - October 2011 - 5
Hospitality Design - October 2011 - 6
Hospitality Design - October 2011 - 7
Hospitality Design - October 2011 - 8
Hospitality Design - October 2011 - Contents
Hospitality Design - October 2011 - 10
Hospitality Design - October 2011 - Online Contents
Hospitality Design - October 2011 - 12
Hospitality Design - October 2011 - 13
Hospitality Design - October 2011 - 14
Hospitality Design - October 2011 - 15
Hospitality Design - October 2011 - 16
Hospitality Design - October 2011 - 17
Hospitality Design - October 2011 - From the Editor
Hospitality Design - October 2011 - 19
Hospitality Design - October 2011 - 20
Hospitality Design - October 2011 - 21
Hospitality Design - October 2011 - From the Show Director
Hospitality Design - October 2011 - 23
Hospitality Design - October 2011 - 24
Hospitality Design - October 2011 - 25
Hospitality Design - October 2011 - From David Rockwell
Hospitality Design - October 2011 - 27
Hospitality Design - October 2011 - 28
Hospitality Design - October 2011 - 29
Hospitality Design - October 2011 - 30
Hospitality Design - October 2011 - 31
Hospitality Design - October 2011 - 32
Hospitality Design - October 2011 - 33
Hospitality Design - October 2011 - 34
Hospitality Design - October 2011 - Chef Transformations
Hospitality Design - October 2011 - 36
Hospitality Design - October 2011 - 37
Hospitality Design - October 2011 - 38
Hospitality Design - October 2011 - 39
Hospitality Design - October 2011 - 40
Hospitality Design - October 2011 - 41
Hospitality Design - October 2011 - 42
Hospitality Design - October 2011 - 43
Hospitality Design - October 2011 - 44
Hospitality Design - October 2011 - 45
Hospitality Design - October 2011 - 46
Hospitality Design - October 2011 - The Oak Room
Hospitality Design - October 2011 - 48
Hospitality Design - October 2011 - 49
Hospitality Design - October 2011 - 50
Hospitality Design - October 2011 - 51
Hospitality Design - October 2011 - 52
Hospitality Design - October 2011 - 53
Hospitality Design - October 2011 - Places
Hospitality Design - October 2011 - 55
Hospitality Design - October 2011 - Exhibition
Hospitality Design - October 2011 - 57
Hospitality Design - October 2011 - 58
Hospitality Design - October 2011 - 59
Hospitality Design - October 2011 - 60
Hospitality Design - October 2011 - 61
Hospitality Design - October 2011 - 62
Hospitality Design - October 2011 - Trends
Hospitality Design - October 2011 - 64
Hospitality Design - October 2011 - 65
Hospitality Design - October 2011 - 66
Hospitality Design - October 2011 - 67
Hospitality Design - October 2011 - 68
Hospitality Design - October 2011 - Interview
Hospitality Design - October 2011 - 70
Hospitality Design - October 2011 - 71
Hospitality Design - October 2011 - 72
Hospitality Design - October 2011 - 73
Hospitality Design - October 2011 - 74
Hospitality Design - October 2011 - Forecast
Hospitality Design - October 2011 - 76
Hospitality Design - October 2011 - Studio Job
Hospitality Design - October 2011 - 78
Hospitality Design - October 2011 - Jaime Hayon
Hospitality Design - October 2011 - 80
Hospitality Design - October 2011 - Best of Boutique
Hospitality Design - October 2011 - 82
Hospitality Design - October 2011 - 83
Hospitality Design - October 2011 - 84
Hospitality Design - October 2011 - 85
Hospitality Design - October 2011 - 86
Hospitality Design - October 2011 - 87
Hospitality Design - October 2011 - Spa
Hospitality Design - October 2011 - 89
Hospitality Design - October 2011 - Lime Wood
Hospitality Design - October 2011 - 91
Hospitality Design - October 2011 - 92
Hospitality Design - October 2011 - 93
Hospitality Design - October 2011 - Soho House West Hollywood
Hospitality Design - October 2011 - 95
Hospitality Design - October 2011 - 96
Hospitality Design - October 2011 - 97
Hospitality Design - October 2011 - 25hours Hotel HafenCity
Hospitality Design - October 2011 - 99
Hospitality Design - October 2011 - 100
Hospitality Design - October 2011 - 101
Hospitality Design - October 2011 - Untitled
Hospitality Design - October 2011 - 103
Hospitality Design - October 2011 - 104
Hospitality Design - October 2011 - 105
Hospitality Design - October 2011 - Burlap
Hospitality Design - October 2011 - 107
Hospitality Design - October 2011 - 108
Hospitality Design - October 2011 - 109
Hospitality Design - October 2011 - 110
Hospitality Design - October 2011 - 111
Hospitality Design - October 2011 - Back Space
Hospitality Design - October 2011 - Cover3
Hospitality Design - October 2011 - Cover4
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