Hospitality Design - November 2011 - 75

forecast: color

perspectives
By Ashleigh VanHouten

color me pretty
Can purple really be a neutral? Is forest green seeing a comeback? Hospitality Design asked the experts for their answers to these questions and more for 2012.
The color of 2012, according to the Color Marketing Group (CMG), is Boyz-N-Berry, a “mature, masculine hue.” Zara Stender, one of CMG’s chairholders, says it will appear as accents on art, bedcoverings, and upholstery fabric combinations, and wallcoverings and fabrics in floral, geometric, and metameric (color that shifts in changing light) patterns. Surprisingly, the CMG predicts that it will work well as a neutral—subdued with taupe, brown, or gray, and contrasting against orange or yellow. Stender says its appeal indicates a need to be soothed in times of cultural conflict— and that its accessible yet edgy and youthful aesthetic is a response to a need to “take back control.” Going in a different direction, Wythe Blue HC-143 represents the family of blue hues that will trend in 2012, according to Sonu Mathew, senior interior designer for Benjamin Moore & Co. The palette will feature cool, calming colors that help create a more open, spacious feel, which is important in today’s economic environment. “As we are scaling down…color can make even more impact,” Mathew explains. Blue works well with wood tones, gray and white hues, and as a subtle backdrop to feminine brights. But maybe these colors aren’t so far off the Boyz-N-Berry mark. Mark Woodman, president of CMG, shares that we will continue to see sapphire blue tones, an evolution from cobalt and ultramarine; these redinfluenced blue shades actually set the stage for Boyz-N-Berry. Green hues will be less yellow and become more deep and “forest-like.” Both the deep blue and green represent fresh, solid images, which can be refreshing in times of turmoil and uncertainty. And white is another shade that, while perhaps never out of style, is seeing a resurgence, possibly as a response to society’s desire for cleansing and change. Stender explains that trends are longer lasting, and that rather than change altogether, tend to evolve into something new yet still familiar. “The blue-brown combination that showed up after 9/11 is still around,

Clockwise from top: The Wythe Blue HC-143 family of hues from Benjamin Moore; Boyz-N-Berry walls showcase the Color Marketing Group’s 2012 color of the year (photo courtesy of Calico Corners - Calico Home); and the Sherwin-Williams colormix wheel.
but has morphed somewhat into greener blues and browns that range from golden to chocolate and mahogany,” she says. And, there seems to be one source of inspiration that never goes out of style: sustainability. Jackie Jordan, director of color marketing for Sherwin-Williams, shares that the earth’s natural elements will have a strong influence over next year’s trends: “Whether it’s the intense red of the earth’s molten core, the variation of blues found in our rivers, lakes, and seas, or the greens of our forests, moss, and seaweed, these colors represent our continued interest in the sustainable landscape.” Leslie Harrington, executive director for the Color Association, agrees, explaining that the Association feels today’s new definition of luxury is unpretentious; less about shiny and high gloss, and more about natural finishes and colors. As a result, for 2012 the Color Association has developed four themes, including a nature-inspired green to deep blue with Island Zen, as well as an exploration of purple as a neutral in Global Artisan, influenced by artisans in emerging countries who take inspiration and materials from their surroundings. Harrington notes that the interplay of textures and colors are key and that “the magic is in the combination, not the individual colors,” but adds that upcoming themes may also be strongly monochromatic, allowing patterns—both large and small—to dominate.

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November 2011

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Table of Contents for the Digital Edition of Hospitality Design - November 2011

Hospitality Design - November 2011
Contents
Online Contents
From the Editor
From the Show Director
People
People
Sketchbook
Trends
Trends
Forecast
Interview
Interview
Jono Pandolfi
Michelle Bergeron
Chris Hardy
Fumiaki Odaka
Tania Johnson
Textiles
Bathroom Goodies
Surfaces
Flooring
Hotel Americano
Hotel Lautner
Rosewood Hotel Georgia
Renaissance Washington, DC
Dick’s Pizza and Pleasure
La Pensione
Back Space
Hospitality Design - November 2011 - Intro
Hospitality Design - November 2011 - Hospitality Design - November 2011
Hospitality Design - November 2011 - Cover2
Hospitality Design - November 2011 - 1
Hospitality Design - November 2011 - 2
Hospitality Design - November 2011 - 3
Hospitality Design - November 2011 - 4
Hospitality Design - November 2011 - 5
Hospitality Design - November 2011 - 6
Hospitality Design - November 2011 - 7
Hospitality Design - November 2011 - 8
Hospitality Design - November 2011 - Contents
Hospitality Design - November 2011 - 10
Hospitality Design - November 2011 - Online Contents
Hospitality Design - November 2011 - 12
Hospitality Design - November 2011 - 13
Hospitality Design - November 2011 - 14
Hospitality Design - November 2011 - 15
Hospitality Design - November 2011 - 16
Hospitality Design - November 2011 - 17
Hospitality Design - November 2011 - From the Editor
Hospitality Design - November 2011 - 19
Hospitality Design - November 2011 - 20
Hospitality Design - November 2011 - 21
Hospitality Design - November 2011 - 22
Hospitality Design - November 2011 - 23
Hospitality Design - November 2011 - From the Show Director
Hospitality Design - November 2011 - 25
Hospitality Design - November 2011 - 26
Hospitality Design - November 2011 - 27
Hospitality Design - November 2011 - 28
Hospitality Design - November 2011 - 29
Hospitality Design - November 2011 - 30
Hospitality Design - November 2011 - 31
Hospitality Design - November 2011 - People
Hospitality Design - November 2011 - 33
Hospitality Design - November 2011 - 34
Hospitality Design - November 2011 - 35
Hospitality Design - November 2011 - 36
Hospitality Design - November 2011 - 37
Hospitality Design - November 2011 - 38
Hospitality Design - November 2011 - 39
Hospitality Design - November 2011 - People
Hospitality Design - November 2011 - 41
Hospitality Design - November 2011 - 42
Hospitality Design - November 2011 - 43
Hospitality Design - November 2011 - 44
Hospitality Design - November 2011 - 45
Hospitality Design - November 2011 - 46
Hospitality Design - November 2011 - 47
Hospitality Design - November 2011 - 48
Hospitality Design - November 2011 - 49
Hospitality Design - November 2011 - 50
Hospitality Design - November 2011 - 51
Hospitality Design - November 2011 - 52
Hospitality Design - November 2011 - Sketchbook
Hospitality Design - November 2011 - 54
Hospitality Design - November 2011 - 55
Hospitality Design - November 2011 - 56
Hospitality Design - November 2011 - 57
Hospitality Design - November 2011 - 58
Hospitality Design - November 2011 - 59
Hospitality Design - November 2011 - 60
Hospitality Design - November 2011 - 61
Hospitality Design - November 2011 - 62
Hospitality Design - November 2011 - Trends
Hospitality Design - November 2011 - 64
Hospitality Design - November 2011 - 65
Hospitality Design - November 2011 - 66
Hospitality Design - November 2011 - 67
Hospitality Design - November 2011 - 68
Hospitality Design - November 2011 - 69
Hospitality Design - November 2011 - 70
Hospitality Design - November 2011 - Trends
Hospitality Design - November 2011 - 72
Hospitality Design - November 2011 - 73
Hospitality Design - November 2011 - 74
Hospitality Design - November 2011 - Forecast
Hospitality Design - November 2011 - 76
Hospitality Design - November 2011 - Interview
Hospitality Design - November 2011 - Interview
Hospitality Design - November 2011 - 79
Hospitality Design - November 2011 - 80
Hospitality Design - November 2011 - Jono Pandolfi
Hospitality Design - November 2011 - 82
Hospitality Design - November 2011 - Michelle Bergeron
Hospitality Design - November 2011 - 84
Hospitality Design - November 2011 - Chris Hardy
Hospitality Design - November 2011 - 86
Hospitality Design - November 2011 - Fumiaki Odaka
Hospitality Design - November 2011 - 88
Hospitality Design - November 2011 - Tania Johnson
Hospitality Design - November 2011 - 90
Hospitality Design - November 2011 - Textiles
Hospitality Design - November 2011 - 92
Hospitality Design - November 2011 - 93
Hospitality Design - November 2011 - 94
Hospitality Design - November 2011 - 95
Hospitality Design - November 2011 - 96
Hospitality Design - November 2011 - Bathroom Goodies
Hospitality Design - November 2011 - 98
Hospitality Design - November 2011 - 99
Hospitality Design - November 2011 - 100
Hospitality Design - November 2011 - 101
Hospitality Design - November 2011 - 102
Hospitality Design - November 2011 - Surfaces
Hospitality Design - November 2011 - 104
Hospitality Design - November 2011 - 105
Hospitality Design - November 2011 - 106
Hospitality Design - November 2011 - 107
Hospitality Design - November 2011 - 108
Hospitality Design - November 2011 - Flooring
Hospitality Design - November 2011 - 110
Hospitality Design - November 2011 - 111
Hospitality Design - November 2011 - 112
Hospitality Design - November 2011 - 113
Hospitality Design - November 2011 - Hotel Americano
Hospitality Design - November 2011 - 115
Hospitality Design - November 2011 - 116
Hospitality Design - November 2011 - 117
Hospitality Design - November 2011 - 118
Hospitality Design - November 2011 - 119
Hospitality Design - November 2011 - Hotel Lautner
Hospitality Design - November 2011 - 121
Hospitality Design - November 2011 - 122
Hospitality Design - November 2011 - 123
Hospitality Design - November 2011 - Rosewood Hotel Georgia
Hospitality Design - November 2011 - 125
Hospitality Design - November 2011 - 126
Hospitality Design - November 2011 - 127
Hospitality Design - November 2011 - Renaissance Washington, DC
Hospitality Design - November 2011 - 129
Hospitality Design - November 2011 - 130
Hospitality Design - November 2011 - 131
Hospitality Design - November 2011 - Dick’s Pizza and Pleasure
Hospitality Design - November 2011 - 133
Hospitality Design - November 2011 - 134
Hospitality Design - November 2011 - 135
Hospitality Design - November 2011 - La Pensione
Hospitality Design - November 2011 - 137
Hospitality Design - November 2011 - 138
Hospitality Design - November 2011 - 139
Hospitality Design - November 2011 - 140
Hospitality Design - November 2011 - 141
Hospitality Design - November 2011 - 142
Hospitality Design - November 2011 - 143
Hospitality Design - November 2011 - Back Space
Hospitality Design - November 2011 - Cover3
Hospitality Design - November 2011 - Cover4
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