Hospitality Design - March 2012 - 44

perspectives
Location, Location, Location

trends: luxury

Luxury also used to signify staying holed up in one’s lavish suite. However, guests are passing over the in-room massage in favor of exploring and becoming entrenched in the local community. For instance, the craftsman-style architecture of Montage Laguna Beach evokes its artist colony roots, amplified by the plein air paintings that fill the space. If they wish, guests can also partake in art classes, or for another connection to their environment, have dinner at the chef ’s table after plucking produce from the hotel’s garden. At Claridge’s, designer Guy Oliver is slated to lead British Art Deco tours of the property—its ballroom has recently been restored to its circa 1930s grandeur—as well as the surrounding Mayfair neighborhood. And Capella Resorts set up whatever experience a guest wants—from kite surfing in Cabo to personal shopping in New York—as long as the request is possible, legal, and moral. The hotel company’s website even has location guides for each property for guests to use in planning their trip. “Our hotels have moved from being a space experience to being a lifestyle experience. They are about the community who uses them and no longer about the people that conceived them,” says Couturier. “Their locations are statements themselves. Our new Downtown hotel in Centro Historico in Mexico City is more a social experience than an aesthetic one. We have a youth hostel and an upscale hotel on the same premises. Also, the new Endémico in Valle de Guadalupe, Baja, California, is more about learning about fauna, wine, or food and less about the rooms. We are placing our hotels in locations where our guests interact strongly either with the neighbors, their traditions, or their culture. It is no longer about visiting an art gallery, it is about discovering where the artists get their inspiration.”

Each treatment at Spa Montage in Laguna Beach is customized. (Photo by Scott Frances)

Indigenous Interiors
For designers then, merging the authenticity of the local landscape with the brand’s identity provides an interesting design challenge. The Connaught’s recent restoration “is a case study in merging luxury and culture,” says Alden. “We meticulously restored the centuryplus old building, stripping it down to its very bones, restoring the original mahogany staircase, bringing back all of the original molding and gilt work and incorporating the original artwork throughout all while updating the hotel in a very modern and thoughtful way,” says Alden. “Prints by Josef Albers now mix with original artwork, and a new Aman Spa has been built in the hotel’s West Wing, which has a bold and modern look. David Collins updated the traditional Edwardian palette with decadent silver and platinum to create the sparkling Connaught Bar, and the rooms range from the beautifully traditional Sutherland Suite to the striking penthouse Apartment by David Collins, complete with terraces overlooking Carlos Place.” One way each Montage property connects to its location is through an extensive art collection. “We typically commission local artisans to create and collect original works that capture the local history and culture,” says Fuerstman. “In Laguna Beach this includes some wonderful tile mosaics and bronze sculptures. In Deer Valley we have a display of original museum pieces including mining helmets, lunch boxes, and mining equipment that date back to Park City’s mining days in the late 1800s. In Beverly Hills our inspiration was the performing arts and includes a collection of designer renderings of old Hollywood movie costumes.” Pool villas and tropical garden spas have long been hallmarks of Banyan Tree, but Ping says it was “the unique personal experience which defined how we conceptualized the physical product. At Banyan Tree Ringha in China, for example, we use original Tibetan houses as suites to offer our guests the experience of staying in a traditional local home. Now, we’re extending this philosophy beyond our resorts themselves by delivering opportunities for discovery in the destination in which each resort is located. We’ve set up our own travel and tour departments in many hotels to enable our guests to architect bespoke experiences in local environments.” When designing the Capella Pedregal Paul Duesing took advantage of the breathtaking sea views and infused Mexican touches throughout— from turtle figurines decorating a wall in the bar to the colorful tiles found in the guestrooms—and the hotel even has its own line of Mexicaninspired china for sale. Still, Schulze emphasizes functionality is the most essential aspect of luxurious design: “Design is a given—they want a continuation of the quality of their home. But at home they may have all antiques and you are a modern building. That is fine for them, as long as your quality is a continuation. Not the style, but the quality. Good space, good closet, and drawer space, all those design elements that are practical at the same time, so the design doesn’t make you run around your suite with the ironing board looking for a plug.”

At Banyan Tree Ringha, guests sleep in original Tibetan homes.

44

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Table of Contents for the Digital Edition of Hospitality Design - March 2012

Hospitality Design - March 2012
Table of Contents
Online Contents
From the Editor
From the Show Director
People
Sketchbook
Trends
Trends
Places
Interviews
Brunno Jahara
HD Expo Preview
Luxurious Finds
Amanruya
Radisson Blu Aqua
Il Pittore and Caffè Storico
Toro Toro
ESPA Life at Corinthia
Back Space
Hospitality Design - March 2012 - Intro
Hospitality Design - March 2012 - Hospitality Design - March 2012
Hospitality Design - March 2012 - Cover2
Hospitality Design - March 2012 - 1
Hospitality Design - March 2012 - 2
Hospitality Design - March 2012 - 3
Hospitality Design - March 2012 - 4
Hospitality Design - March 2012 - 5
Hospitality Design - March 2012 - 6
Hospitality Design - March 2012 - 7
Hospitality Design - March 2012 - 8
Hospitality Design - March 2012 - Table of Contents
Hospitality Design - March 2012 - 10
Hospitality Design - March 2012 - Online Contents
Hospitality Design - March 2012 - 12
Hospitality Design - March 2012 - 13
Hospitality Design - March 2012 - From the Editor
Hospitality Design - March 2012 - 15
Hospitality Design - March 2012 - From the Show Director
Hospitality Design - March 2012 - 17
Hospitality Design - March 2012 - 18
Hospitality Design - March 2012 - 19
Hospitality Design - March 2012 - 20
Hospitality Design - March 2012 - 21
Hospitality Design - March 2012 - People
Hospitality Design - March 2012 - 23
Hospitality Design - March 2012 - 24
Hospitality Design - March 2012 - 25
Hospitality Design - March 2012 - 26
Hospitality Design - March 2012 - 27
Hospitality Design - March 2012 - 28
Hospitality Design - March 2012 - 29
Hospitality Design - March 2012 - 30
Hospitality Design - March 2012 - Sketchbook
Hospitality Design - March 2012 - 32
Hospitality Design - March 2012 - 33
Hospitality Design - March 2012 - 34
Hospitality Design - March 2012 - 35
Hospitality Design - March 2012 - 36
Hospitality Design - March 2012 - 37
Hospitality Design - March 2012 - 38
Hospitality Design - March 2012 - 39
Hospitality Design - March 2012 - 40
Hospitality Design - March 2012 - 41
Hospitality Design - March 2012 - 42
Hospitality Design - March 2012 - Trends
Hospitality Design - March 2012 - 44
Hospitality Design - March 2012 - 45
Hospitality Design - March 2012 - 46
Hospitality Design - March 2012 - Trends
Hospitality Design - March 2012 - 48
Hospitality Design - March 2012 - 49
Hospitality Design - March 2012 - 50
Hospitality Design - March 2012 - 51
Hospitality Design - March 2012 - 52
Hospitality Design - March 2012 - Places
Hospitality Design - March 2012 - 54
Hospitality Design - March 2012 - 55
Hospitality Design - March 2012 - 56
Hospitality Design - March 2012 - 57
Hospitality Design - March 2012 - 58
Hospitality Design - March 2012 - 59
Hospitality Design - March 2012 - 60
Hospitality Design - March 2012 - Interviews
Hospitality Design - March 2012 - 62
Hospitality Design - March 2012 - 63
Hospitality Design - March 2012 - 64
Hospitality Design - March 2012 - 65
Hospitality Design - March 2012 - 66
Hospitality Design - March 2012 - 67
Hospitality Design - March 2012 - 68
Hospitality Design - March 2012 - 69
Hospitality Design - March 2012 - 70
Hospitality Design - March 2012 - 71
Hospitality Design - March 2012 - 72
Hospitality Design - March 2012 - 73
Hospitality Design - March 2012 - 74
Hospitality Design - March 2012 - 75
Hospitality Design - March 2012 - 76
Hospitality Design - March 2012 - 77
Hospitality Design - March 2012 - 78
Hospitality Design - March 2012 - 79
Hospitality Design - March 2012 - 80
Hospitality Design - March 2012 - 81
Hospitality Design - March 2012 - 82
Hospitality Design - March 2012 - Brunno Jahara
Hospitality Design - March 2012 - HD Expo Preview
Hospitality Design - March 2012 - 85
Hospitality Design - March 2012 - 86
Hospitality Design - March 2012 - 87
Hospitality Design - March 2012 - 88
Hospitality Design - March 2012 - 89
Hospitality Design - March 2012 - 90
Hospitality Design - March 2012 - 91
Hospitality Design - March 2012 - 92
Hospitality Design - March 2012 - 93
Hospitality Design - March 2012 - 94
Hospitality Design - March 2012 - 95
Hospitality Design - March 2012 - Luxurious Finds
Hospitality Design - March 2012 - 97
Hospitality Design - March 2012 - 98
Hospitality Design - March 2012 - 99
Hospitality Design - March 2012 - 100
Hospitality Design - March 2012 - 101
Hospitality Design - March 2012 - 102
Hospitality Design - March 2012 - 103
Hospitality Design - March 2012 - 104
Hospitality Design - March 2012 - 105
Hospitality Design - March 2012 - 106
Hospitality Design - March 2012 - 107
Hospitality Design - March 2012 - Amanruya
Hospitality Design - March 2012 - 109
Hospitality Design - March 2012 - 110
Hospitality Design - March 2012 - 111
Hospitality Design - March 2012 - Radisson Blu Aqua
Hospitality Design - March 2012 - 113
Hospitality Design - March 2012 - 114
Hospitality Design - March 2012 - 115
Hospitality Design - March 2012 - Il Pittore and Caffè Storico
Hospitality Design - March 2012 - 117
Hospitality Design - March 2012 - 118
Hospitality Design - March 2012 - 119
Hospitality Design - March 2012 - Toro Toro
Hospitality Design - March 2012 - 121
Hospitality Design - March 2012 - 122
Hospitality Design - March 2012 - 123
Hospitality Design - March 2012 - ESPA Life at Corinthia
Hospitality Design - March 2012 - 125
Hospitality Design - March 2012 - 126
Hospitality Design - March 2012 - 127
Hospitality Design - March 2012 - 128
Hospitality Design - March 2012 - 129
Hospitality Design - March 2012 - 130
Hospitality Design - March 2012 - 131
Hospitality Design - March 2012 - 132
Hospitality Design - March 2012 - 133
Hospitality Design - March 2012 - 134
Hospitality Design - March 2012 - 135
Hospitality Design - March 2012 - Back Space
Hospitality Design - March 2012 - Cover3
Hospitality Design - March 2012 - Cover4
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